Content-Marketing-and-Discovery

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DISCOVERY driving action through conte RAN GISHRI VP, AUDIENCE DEVELOPMENT

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Transcript of Content-Marketing-and-Discovery

Page 1: Content-Marketing-and-Discovery

DISCOVERYdriving action through content

RAN GISHRIVP, AUDIENCE DEVELOPMENT

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CONTENT MARKETING IS HOT

2007 2009 2011 2013 2015

* Google Trends Data for 01/2007-01/2015

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100+ YEARS OF CONTENT MARKETING

1895

1900 1904

2014

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WHAT HAS CHANGED?

Technology Distribution People

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Peak of Inflated Expectations

TechnologyTrigger

Trough ofDisillusionment

Slope of Enlightenment

Plateau ofProductivity

CONTENT MARKETING HYPE CYCLE

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• Planning

CreationDistribution

Optimization

CUTTING THROUGH THE CONTENT CLUTTER

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THE RISE OF DISCOVERY

displaysearch

discoverysocial

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“YOU MAY ALSO LIKE”

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PersonalPreferences

Device Time of Day

LocationSocialTrends

PERSONALIZATION ENGINE OPTIMIZED FOR DESIRED BEHAVIOR

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Users discover content they may like

Somesign up

Taboola measuresperformance and optimizes campaign

Then watch teaserson Netflix.com1 2

3 4

NETFLIX - ACQUIRING SUBSCRIBERS

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550Mmonthly

unique users

200Bmonthly

recommendations

86%US desktop users

reached*

5M+sponsored

content items

PROPERTY REACH

Google Ad Network 95.3%

Taboola 86.2%

Yahoo Audience Net. 84.7%

Google Sites 82.6%

Outbrain 73.8%

Yahoo Sites 73.2%

Facebook 59.5%

By ComScore 10 \ 2014

SCALING CONTENT MARKETING

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THANK YOU

RAN GISHRI

[email protected]

@RGISHRI


Content Marketing Masters: Content Marketing for China

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YOUR GUIDE TO CONTENT MARKETING - FIG › ... › 07 › Content-Marketing-Guide.pdf · Content Marketing Institute . Content marketing is rapidly evolving. Producing generic content

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Review Article Phytomelatonin: Discovery, Content, …downloads.hindawi.com › archive › 2014 › 815769.pdfReview Article Phytomelatonin: Discovery, Content, and Role in Plants

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Content marketing report 2014 - CIM · Content marketing report 2014 | Digital marketing 1 Content marketing report 2014 Digital marketing In association with. ... “Content written

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Content Marketing: Why Content Marketing is King · • Media relations, content marketing, ... Case study 7) Testimonials 8) ... » Content Marketing Institute » HubSpot

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