Top 10 Lessons on Content MarketingBy:  818  Group

It's  difficult  to  stay  on  top  of  marke;ng  changes  andbe  aware  of  all  current  best  prac;ces  when  you  have

your  own  business  to  run  and  manage.For  that  reason,  818  Group  is  your  marke;ng  expert,giving  you  a  resource  to  turn  to  for  addi;onal  insight

and  marke;ng  guidance.818  Group  also  provides  informa;on  about  importantwhite  papers  and  ar;cles  they've  read  so  that  you

benefit  as  well.

“The  Top  10  Content  Marke1ng  Strategy  Lessons  fromthe  Last  15  Years” was  recently  published  by

the  Content  Marke;ng  Ins;tute  and  is  highlighted  by818  Group  here:

www.818group.com/ar.cle-­‐highlight-­‐top-­‐10-­‐lessons-­‐on-­‐content-­‐marke.ng

There Is No Silver BulletWhile  many  SEO  and  online  marke;ng  companies  mightclaim  that  they  have  the  magic  formula  for  genera;ng  trafficand  leads,  content  market  should  be  tailored  to  youraudience.  The  right  content  marke+ng  tool/companyshould  provide  feedback  and  recommenda;ons  unique  toeach  client.

YOU CAN PLAY OFFENSE ORDEFENSE. Deciding, first and foremost, ifyour company is a “defensive specialist”or an “offensive specialist” will help youdetermine the right messaging to deliverto your audience.

Content Marketing Is the Great EqualizerContent  marke+ng  isactually  an  area  where  smallcompanies  can  win  as  theyare  oOen  more  agile,  intouch  with  their  market,  andpersonable  –  all  keys  to  asuccessful  content  marke;ngstrategy.  818  Group’sRainboost  is  the  stone  inyoung  David’s  sling.

You  don’t  have  to  be  on  all  pla?orms.  Pick  the  channelsand  sites  that  work  best  for  you,  and  work  to  dominatethem.

Subscribers  rule.  Readership  is  great.  Subscrip.ons  areeven  beBer.  Work  on  increasing  the  number  of  peoplewho  ac;vely  subscribe  to  your  content.

Coordina.on  is  Cri.cal.  As  there  become  more  and  moreoutlets  to  publish  marke;ng  content  through,  it  becomesincreasingly  more  important  that  all  marke;ngdepartments  and  efforts  are  closely  aligned  and  carefullyintegrated.

Read  more  and  comment  by  visi;ngwww.818Group.com

and  click  on  “Ac;on  Target  Journal”

- OR -

Get  there  directly  atwww.818Group.com/ar+cle-­‐highlight-­‐top-­‐10-­‐

lessons-­‐on-­‐content-­‐marke+ng