Content Management & Web Analytics Theatre; What does this DAM thing do? Find, locate, archive and...
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Transcript of Content Management & Web Analytics Theatre; What does this DAM thing do? Find, locate, archive and...
What does thisDAM thing do?
Davin Kluttz
Sr. Product Manager,
Extensis
Why am I here?
18+ years in design/advertising Print, publishing, web and video Digital media and technology
Software solutions Mission: Tame “digital chaos” Individuals & workgroups Preserving creativity (and sanity)
Why are you here?
Was “DAM” a typo? Digital Asset Management
What is this not? Not a product demo Chance to learn Ask questions
What is an “asset”
Digital Assets, not Financial Assets
When is a file an asset? Purchased or licensed It’s critical. Re-create or re-purchase, if it cannot
be found. (Lost time, money)
It’s only an asset if you can find it! So, let’s “manage” these. Make sense?
5 Concepts of DAM
(Because I like lists.)
#1 - Search
Don’t be “old fashioned” Isolated searches Folder-based searches Filenames
Centralised search One place to find everything Including archives Metadata
#2 - Metadata
A simple definition: Metadata is data about your data. Keywords or “tags”
Metadata can be specific Author or Photographer Name License Expiration Project ID
DAM systems read/embed metadata
#3 - Preview
Quiz: What must you have, in order to view… 100 photos from a Nikon professional camera? An InDesign document? A Keynote presentation?
DAM can preview anything. No costly applications to install Make (and note) decisions
#4 - Sharing
Sharing is vital Reduce turnaround time (less email, etc.) Let others contribute metadata
The DAM itself is shared: Who needs access? What do they need to access? How do they access?
DAM can provide various ways to share.
#5 - Derivatives
We’re the “experts” The right tools and access to files Bottleneck Time better spent
Interruptions? DAM helps: Single “master” file Avoid duplicates: less storage, less
chaos Self-service, faster turnaround Better communication
Thank you.
www.damlearningcenter.com
www.extensis.com/portfolio