Content Management Systems: Making the Right Choice
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Transcript of Content Management Systems: Making the Right Choice
Content Management Systems: Making the Right Choice
Nej Gakenyi CEO and Founder
Norman Graves CTO
Who are we?
Full service digital agency
Founded in December 2009
Teams in UK and Southern Europe
Kentico and Sitecore certified partners
CMS-driven solutions:
Integration
Implementation
Nej Gakenyi
Norman Graves CTO
40 years’
experience
CEO and
Founder
Over
years’ experience
12
1980s 1986 1989
1993 1995 1995 1996 1996
1997 1998 1998
2001 2001 2001 2002 2003
Sitecore established Ektron’s first CMS Drupal Telerik WordPress established
Documents management systems SGML mark up language HTML – the language of the web
DYNAMIC
Episerver’s first CMS Typo3 Ektron established – online editor
BroadVision established Interwoven Vignette Fatwire Documentum
STATIC
Consolidation and productisation
June 2003
August 2003
August 2003
September2003
2003
February 2004
2004
August 2004
August 2004
2005
Interwoven acquires MediaBin
Open Text acquires Gauss
Interwoven acquires iManage
Vignette acquires Intraspect
FatWire acquires divine Content Server
Vignette acquired Tower
Kentico established
Interwoven acquires Software Intelligence
Open Text acquires Artesia
Hummingbird acquires Red Dot
1000s
of CMSs
Used by over
250,000,000
websites
One size doesn’t fit all…
Validate the business need
Understand stakeholder
and business requirements
Identify functional requirements
Shortlist vendors
Identify the
implementation partner Conduct a CMS review
Carry out request for proposal (RFP)
Carry out proof of concept (P.O.C.)
Start the procurement process
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Typical CMS selection process
Core features to look for
• Security
• Ease of use
• WYSIWYG editor
• Performance and
scalability
• Structured content
• Standards compliant
• Documentation
• SEO friendly
• Analytics integration
• Mobile support
• Functionality
• Internationalisation
• Metadata
Advanced features
forms
calls to action
e-commerce multilingual
capability
page layout editing
analytics
email marketing
multivariate testing
targeted content
persona management
product catalogues mobile responsiveness
integration with third party systems
microsites
personalisation
Open source Pros • Free • Plug-ins for added functionality • Flexible • Not limited to one source Cons • You get what you pay for • Help and support • Security
Licensed vs Pros • Consistency • In-built features • Flexible • You get what you pay for • Help and support • Security
Cons
• Cost of purchase • Cost of maintenance
Don’t get
caught by
surprise
marginal cost
Development costs
Maintenance costs
expect
the
unexpected
Terms and conditions
Always read the fine print
Can you keep a secret?
Arm yourself with
information
Analysts
• Insight
• Agnostic comparisons
• Fact-based
• Global and local
Vendor websites
What are vendors driven by?
Increasing the bottom line or happy customers?
Make sure whoever builds your site
receives adequate support from the vendor
Is your website in safe hands?
Marketers selling
marketing tools using
marketing tools
They’re watching you
How to make the right choice: • Match the CMS system to your business needs, not vice versa
• Be aware of the costs involved, whether you’re going for an
open source or licensed CMS
• Don’t get caught by surprise, always read the small print
• Negotiate
• Do your research: look for impartial sources
• Make sure the CMS is well-documented and that developers
have access to adequate support
• Watch out for targeted marketing.
Don’t be fooled
by a wolf in sheep’s
clothing.
Feeling lucky?
stand D64