HOW TO BUILD A LEAD MAGNET

• I’ve built and executed content strategies for brands like Crazy Egg, salesforce.com and now… Digital Marketer.

• I’ve produced thousands of pieces of content for the web.

• I also have experience in analytics, social media marketing and SEO.

Russ Henneberry

Director of EditorialDigital Marketer

Here’s What You’re Going to Learn…

1.What is a Lead Magnet?2.Lead Magnet “Equipment”3.4-Steps to Creating the Perfect Lead Magnet4.19 Types of Lead Magnets5.3-Part Lead Magnet Checklist6.Lead Magnet Makeover7.A Bit on Lead Magnet Landing Pages8.A Bit on Lead Magnet Traffic

I USUALLY START BY MAKING THE CASE BUT…

WHAT IS A LEAD

MAGNET?

A SMALL CHUNK OF VALUE THAT SOLVES A SPECIFIC PROBLEM WITH A SPECIFIC SOLUTION TO A SPECIFIC SEGMENT OF THE MARKET.

LEAD MAGNET

These are not Lead Magnets

28,507 Leads in 45 days…

• LEAD MAGNET• A

• LANDING PAGE

THE EQUIPMENT

• TRAFFIC SOURCE

HOW TO CREATE THE

PERFECTLEAD

MAGNET

Step 1: Pick One SPECIFIC Segment

Step 2: Identify ONE Specific Problem

Step 3: Identify One SPECIFIC Solution

Step 4: Choose a Lead Magnet Type

Reports, Guides, Case Studies, White Papers

Rate Sheet/Catalog

Software Download, Free Trial

Video Training

Discount, Free Shipping

Quiz/Survey, Assessment, Test

Toolkits, Resource Lists

Cheat Sheets, Checklists, Mind Maps

THE LEAD MAGNET

CHECKLIST• SPECIFICITY• SPEED• VALUE

Lead Magnet Makeover

Step 1 – Specificity

#2 – Speed (Of Delivery, Consumption and Results)

#3 –Value (Perceived and Actual)

ONLANDING

PAGES

Use Landing Page Software

UNBOUNCE.COM

OPTIMIZEPRESS.COM

Words Matter…. A Lot

ONTRAFFIC

Offer Content Upgrades

Throw Gasoline on the Fire…