Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between...
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You never knew my name, you’re in a different time zone But suddenly here you are in my home And though we don’t know each other you say it feels like we do Because the words on the page they were talking to you… it’s true I want to share what I know and help you through the fog And if you like this page you might like the blog Do you have any questions? Please feel free to ask I’m not pitching my product, I’m kissing your glass Through computers and tablets and phones that are smart We share more, we care more, and we aim for the heart Give me your email, I’ll be in touch fast The plan is my brand wants to kiss your glass We’re all going online for everything we need now Seeking answers for who, what, when, where and how You click around, but don’t stick around, most times it’s a bust Until finally you find someone that you trust… it’s a must Ain’t it strange how things changed, it’s a digital age When it’s time to do business will you be on my page? Will you find what you’re looking for to complete a tough task? In the end, it’s a friend you’ll invite to kiss your glass Through circles and timelines and social and search I’d like to introduce myself, but you found me first So let’s not let another precious second pass There’s not a moment to waste now that I’ve kissed your glass KISS MY GLASS By Barry Feldman & Bruce Springsteen #KissMyGlass @feldmancreative
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This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
Transcript of Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between...
You never knew my name, you’re in a different time zoneBut suddenly here you are in my homeAnd though we don’t know each other you say it feels like we doBecause the words on the page they were talking to you… it’s true
I want to share what I know and help you through the fogAnd if you like this page you might like the blogDo you have any questions? Please feel free to askI’m not pitching my product, I’m kissing your glass
Through computers and tablets and phones that are smartWe share more, we care more, and we aim for the heartGive me your email, I’ll be in touch fastThe plan is my brand wants to kiss your glass
We’re all going online for everything we need nowSeeking answers for who, what, when, where and howYou click around, but don’t stick around, most times it’s a bustUntil finally you find someone that you trust… it’s a must Ain’t it strange how things changed, it’s a digital ageWhen it’s time to do business will you be on my page?Will you find what you’re looking for to complete a tough task?In the end, it’s a friend you’ll invite to kiss your glass
Through circles and timelines and social and searchI’d like to introduce myself, but you found me firstSo let’s not let another precious second passThere’s not a moment to waste now that I’ve kissed your glass
KISS MY GLASSBy Barry Feldman & Bruce Springsteen
#KissMyGlass @feldmancreative
KISS MY GLASS.
#KissMyGlass @feldmancreative
What am I talking about?
Engaging people like this?
Engaging a person like you.
Engagement creates:
attentioncaring sharingbuying
But what
createsengagement?#KissMyGlass
@feldmancreative
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psychologypsychologypsychology
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behavio
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feelings
When you get kissed
Howthingsworknow
#KissMyGlass@feldmancreative
If you’re not giving your customers a hand,
you might as well be giving them the finger.
Social media doesn’t really connect us.
Make your social connections count or they’re not worth counting.
When you turn some people off,you turn some people on.
Know their nightmares.
Feel them.
Who cares what Chris Broganis drinking?
The difference between a website that turns you off and one that turns you on is
one word.
Get engaged.
#KissMyGlass@feldmancreative
access
aesthetics
association
belonging
desire
empathy
enhancement
escape
#KissMyGlass@feldmancreative
experience
following
integrity
intrigue
involvement
meaning
newness
pleasure
respect
THEENGAGEMENT
LIST
accessaestheticsassociationbelonging
desireempathy
enhancementescape
experiencefollowingintegrityintrigue
involvementmeaningnewnesspleasure respect
#contentjam ...@feldmancreative... #kissmyglass
Engagement can be measured by the intensity of the connection a customer makes with your brand.
#KissMyGlass @feldmancreative
You eitherget remembered
or forgotten.
#KissMyGlass@feldmancreative
Give a hand.Reach out and connect.
Reader first.Take a stand.Be authentic.
Get in your customer’s head.Get in your customer’s heart.
Engage.
glass disser
or glass kisser?
Glass disser.
Glass kisser.
Glass disser.
Glass kisser.
Glass disser.
Glass kisser.
Glass disser.
Glass kisser.
Be a good glass kisser.
#KissMyGlass@feldmancreative
I hope I made you feel something today.
www.feldmancreative.com
#KissMyGlass@feldmancreative
