Content Is King: Writing For The Internet

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Content Is King Writing for the Internet

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"Content Is King: Writing For The Internet" presented by Eric Weiss at WordCamp Austin 2012

Transcript of Content Is King: Writing For The Internet

  • 1.Content Is KingWriting for the Internet

2. Who Is This Guy?@txhoudini ericweiss.me 3. Just StartingWrite what you know (or what you want toknow) Your profession/hobbies Julia/Julia ProjectNiche "markets" TechCrunch AndroidAndMe 4. Just Starting Realize you (most likely) arent the worldsexpert. Dont worry about staying on subject Your sites direction might evolve Dont worry about the design (too much) WordPress makes redesign easy 5. Why Do You Like The Sites You Do? 6. Why Do You Like The Sites You Do?Break It Down Writing Style Personality Visual Style / Layout Humor Honesty / Integrity 7. Blogging Is A ConversationIn the beginning it is one sidedMight not always happen on the blog Facebook Twitter Google+ (believe it or not) Pingbacks 8. Curation Can Be Creation 9. Curation Can Be CreationAdd to the conversation Your opinion Quotes from elsewhere ImagesLink back to source Pingbacks help you too Adds to your credibility 10. Curation Can Be CreationNothing To Do With Arbroatharbroath.blogspot.comJ-Walk Blog (defunct)j-walkblog.comBoing Boingboingboing.net 11. CriticismBe open to itYour first non-friend feedback is likely to benegativeThink about it but dont dwell on itDont change because of one person 12. Criticism"That was a terrible interviewyou seriouslyasked her about her looks and her opinion onTyra Banks?? Why would you think yourreaders would give a crap?"-first comment on an interview with G4 host Morgan Webb 13. Writing StyleText ScientificMessageJournal 14. Writing Style {Text ScientificMessageYou Journal 15. Writing StyleProofreadBe consistentNo word counts 16. Titling Your PostResist the temptation for puns (unless you arereally really good at them)KeywordsShort 17. LayoutPeople look before they readFirst impressionClean 18. TL;DRLong posts are greatScrolling down through lots of text is notUse images, dropquotesDo not use pagination or slideshows 19. SEOThe basics can be automatic%%sitename%%%%sitedesc%%%%title%%%%excerpt%%%%category%%%%tag%% 20. SEOUsing categories and tagsCategoriesBroad topics that you will be covering morethan onceTagsMentions, keywords, proper nounsDo not overdo 21. SEO 22. AuthorshipGoogles AuthorshipSetup your Google+ profileplus.google.com/authorship 23. PracticeReviewedByEric.comLess than 10 pageviews a day on averageReviewing normal everyday things.Links to Amazon 24. Tips Pomodoro Technique pomodorotechnique.com 25 min. work / 5 min. rest Dont overuse social media buttons Dont use social media buttons that havecounts Dont spend more time on your images thanyour writing 25. Break The RulesKeeps it interestingDont over do itSet yourself apart from the rest