Content is King (and how to be Top Dog)
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Content is King Samuel Spurr @inlumino www.inlumino.com.au
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Transcript of Content is King (and how to be Top Dog)
WHAT IS CONTENT?• General content• Newsletters• Blogs & Articles• “How To” & F.A.Q• eBooks• Video• Images • Infographics• Case Studies
WHAT IS CONTENT?
• Text• Video
• Images/Infographics
Your content should:• Inform• Engage• Entertain• Entice
• Build relationships
Your content should NOT be:
The hard sell.
Telling potential customers how your product is cheaper/faster/better than your competition is advertising.
Why is content important?
Create relationshipsBuild trust
Build authorityDevelop leads
SEO
You’re producing your own content and not sharing someone else’s!!
Great Content:
Title/Heading: “14 Facts about Content Titles that will keep you up at night”
Images/Infographics
Information: Clearly presented
Sub-headingsDot points
Key Words - SEO
Help! Where do I start??
I need more HELP!
Portent Title Maker
Google Alerts
Buzz Sumo
What do I write, talk, present about?
Answer Questions
Content Calendarinclude:• Content ideas• Images/video• Trade events• Consumer events• Public holidays• Seasons• Sporting events• Deadline!
Evergreen Content
Content that can be read and will appeal to audiences at any time.
Repurposingchanging the format of the content
and/or
changing the target audience of the content.
Get FoundWeb pages that rank on page one of Google typically have 2,032 to 2,494 words.
Companies with blogs typically receive 97% more leads than companies without blogs.
Content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall.http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/
Not just SEOCustomer Service
Brand Position
Business Development
Before jumping in.
Consider:• Your content type• Your target demographic• Make it strategic
o Stick to your calendaro Key words: work with your SEO providero Measure
Creating great content is a waste of time if no one sees it.
