Social Media Strategy

WOM Network

We are uniquely positioned to aggregate the social currency of our organization and leverage it to authentically support our partners.

30,000+ Word of Mouth Connections

Content is King

• Content is:– Videos– Photos– Blogs– Tweets

• Content from:– Technology Lab– Humor– Challenges– iRacing– Outreach programs– Inbound visits– Racing activites Conversation Marketing

Content ideas

• Technology Lounge– Construction– Interaction

• Humor– Prank videos

• Tool’d By Kobalt

– Mackena and the studfinder• Webisodes

– Driver apartment remodel– Video music montage

• Challenges & Rewards– Treasure hunts– Trivia– Recruiting– iRacing

• Paint cars• Race• The Longshot

FuelingDreams.com

• Educational motorsports social hub that aggregates all programs– Revolution Racing– Drive for Diversity– Sprint Pit Crew

Development– iRacing– Partners

Site in development

Revolutionracing.net

• Team site for Revolution Racing– Archives and

consolidates content from social graph

iPhone App

• App allows syndication of content across iPhones mobile platform– RSS feed– Music– Info– Phots – Videos

D4D.tv

• Social Network dedicated to interacting with potential Drive for Diversity candidates– 2,400+ members– 4400+ photos

Revolution Racing on Facebook

• 3000+ fans• Connects with

individual drivers and their social currency

Flickr

• Hi-res images are organized, tagged– Allows simple creation of

embeddable slideshows

• Provides simple sharing of digital assets

Twitter @revolutionracin

• Allows real-time updates from events– Simple sharing of aggregated

activity– 695+ followers

• Key members on twitter– @brunelliracing, @beccakasten,

@khagar14, @reitenourracing, @theSSpena, @ryangifford29, @mackenabell, @dwallacejr6 @max_siegel, @leaphart3, @michka83, @bobbychuck, @thelongshot909, @drive4diversity, @the909group

Youtube

• Video sharing network that allows simple syndication of original content

Conversation Marketing

Publishing

SharingNetworking

BRAND MILLENNIALS