Content Intelligence: How to improve your content marketing with data
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Transcript of Content Intelligence: How to improve your content marketing with data
@BuzzSumo@SteveRayson
Content Intelligence How To Improve Your Content
Marketing With Data
Steve RaysonBuzzSumo
@BuzzSumo@SteveRayson
What content is engaging your audience right now?
1. Timely
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What content is resonatingWhat is trendingWhat is working for your competitorsHow is content being amplified
We want data on:
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Will your audience like your content?
Will they share it?
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Research Your Area
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List Posts
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Next Most Shared Number?
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Golden Ratio – Images To Words
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Everyone loves a quizAverage quiz shared 1,900 times
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What content is engaging your audience right now?
The Trend Is Your Friend
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BrandwatchSignals
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Trending– be the first to share viral content– the first to comment and share viewpoints– create content quickly around the stories that
matter most to your audience
Create a deeper level of engagement and build credibility.
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Predict the Future
Track emerging content that will trend:– Industry news– New research– New products
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Track winning sites
Most shared domains for content on Kitchens on Facebook
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Who Is Amplifying Content?
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InfluencersAverage shares by number of people that shared who had a retweet ratio of 2 or more.
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Create an outreach list of influencers with a retweet rate > 2
Include people who share your competitor’s content with a retweet rate > 2
Aim to get 5 influencers to share your post
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Thank You
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