Content & Influencer Marketing - Insights for 2016
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Transcript of Content & Influencer Marketing - Insights for 2016
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Introduction
One of India’s Largest Influencer Marketing Network
10,000+ Influencer Network in India
Influencers across Blog, Twitter, Facebook, Instagram, and YouTubeIn-house Content Creation Capability
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Our team will do what it takes to get the results.
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Our criteria for shortlisting influencers
Size & Quality of followers/influence across relevant channels
Moz Domain Authority
Relevance to the brand / genre /
campaign
Previous Performance
Data
Unique visitors to
blog
Quality of Content
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Results from our Influencer Survey
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Results from our Influencer Survey
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Results from our Influencer Survey
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Results from our Influencer Survey
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Most Indian Youth feel they are being bombarded with Ads
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Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
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Earned media takes longer but has more sustained impact
Source: NeilPatel
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Content Marketing is impacted by what we do most – Search & Social
Content for Search
Content for Social Media
/ Other Channels
Results via Content
Marketing
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Two amazing studies on What content gets shared most & Why
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1 million articles analysed to reach the results of what gets shared most
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1 million articles analysed to reach the results of what gets shared most
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Surprising & Shocking Content
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Chennai Floods – what was the most shared content?
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Some inspiring images from Chennai Floods
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Some inspiring images from Chennai Floods
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Some shocking images from Chennai Floods
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1 million articles analysed to reach the results of what gets shared most
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Some really shocking photographs from Chennai Floods
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Housing.com is leveraging infographics at its best
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Leveraging Infographics for Petwish
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Housing.com is leveraging infographics at its best
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Zomato does this brilliantly on their social media
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Murugappa Group leveraged it for the 375th Anniversary of Madras
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Demolish a 5 course chocolate meal in 1 minute – Chennai Foody
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Charts could be another way to leverage shareability
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1 million articles analysed to reach the results of what gets shared most
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Format Element is also critical
Lists
How To
Why posts
Research Reports
Surveys & Quizzes
Curation
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List of Top Things – Get a lot more shareability
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List of Top Things – Get a lot more shareability
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List of Top Things – Get a lot more shareability
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It can be a combination of different types of content
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List of Top Things – Get a lot more shareability
![Page 40: Content & Influencer Marketing - Insights for 2016](https://reader036.fdocuments.us/reader036/viewer/2022081515/587b22f01a28ab736c8b6f4d/html5/thumbnails/40.jpg)
How to - Posts
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How to - Posts
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Why - Posts
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Why - Posts
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Research Reports – Consulting firms do this very well
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Survey Results – Yourstory Case
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Try GetInsights.co
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With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter, G+, LinkedIn, etc.
Blogger Networks & Content Discovery Platforms –
Influencer.in, Indiblogger, BlogAdda, Outbrain, Content.Ad, Taboola
Forums & Communities – Quora, MouthShut
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Finally track the results – which content is doing well & why
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Aim is to create shareable content – For e.g. 378 shares in just 4 days
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Wrapping Up
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What you can start with!!
Try one content with Surprising / Shocking content
Initiate Blogs using Lists, Infographics
Launch a Survey
Learn from tools like BuzzSumo, Moz, Quora & more