Content Inc. in 60 Seconds
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Transcript of Content Inc. in 60 Seconds
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Content Inc.
60-SECOND BOOK BRIEFS
BY JOE PULIZZI
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Joe Pulizzi is the CEO of the Content Marketing Institute, and has written the book Content Inc. in order to help you grow youR business through content marketing.
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First, you need to find your Sweet Spot. It’s either the intersection of a knowledge and passion, or knowledge and customer pain points.
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Second, you need a Content Tilt by creating better and more engaging content than what’s already out there today. It simply needs to be the best content option in your niche.
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Third, you need to build your base by deciding which platforms you are going to use (like Wordpress, for instance), and creating a consistent publishing schedule. Make sure you are repurposing your content for different mediums.
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Fourth, you need to harvest your audience by getting them to subscribe after they consume your content.
SUBSCRIBE!
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Email is still by far the most important channel here, followed closely by your social networking accounts.
This month’s newsletter
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Consider finding other media channels to syndicate your content, and connect with influencers in your space to share your content with their audiences.
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Last but certainly not least, you need a content monetization
strategy, or this was all for not.
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