Content Consumption Diary
18
CONTENT CONSUMPTION DIARY by alisa, jenny, frankie, olivia, & ravina
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date post
17-Oct-2014 -
Category
Marketing
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view
184 -
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5
description
A presentation I made for our team's "Content Consumption Diary" M-School project. We had to study four brands of our choice for a week and report on our findings.
Transcript of Content Consumption Diary
CONTENTCONSUMPTIONDIARY
by alisa, jenny, frankie, olivia, & ravina
TOMS
TOMS FACEBOOK informational posts
content gives positive outlook focus on helping others
PINTEREST saw from another friend inspirational! call to action
INSTAGRAM same pictures posted on facebook but catered to instagram audience
purpose: impacting society
takeaway: one for one campaign
engagement: 5
TOMS
TARGET do-gooders
social activists trend followers young people
FACEBOOK!likes, followers, click-through rates, impressions, shares, comments PINTEREST!repins, follows INSTAGRAM!followers, likes, comments TWITTER!retweets, favorites, followers, mentions, hashtags
KPIs
BUZZFEED
BUZZFEED FACEBOOK relatable, fun content
trending topics shared by friends
WEBSITE endless articles, quizzes, lists!Informational, entertainment!
YOUTUBE comedic, informative videos produced by buzzfeed team
purpose: eliciting joy
takeaway: addictive & engaging
engagement: 6
BUZZFEED
TARGET young adults
trend followers pop culture-
obsessed
FACEBOOK !likes, followers, click-through rates, impressions, shares, comments WEBSITE!page visits, articles read, quizzes taken, time on website, links clicked, amount shared, content ratings, member sign-ups YOUTUBE!subscribers, views, likes comments
KPIs
APPLE
APPLE WEBSITE informational
found new products!discovered new campaigns!
purpose: impacting society, enabling connection
takeaway: word of mouth conquers
engagement: 4
APPLE
TARGET cool people tech savvy
trend followers young people
WEBSITE!online sales, site visits, time on website, links clicked, iTunes downloads PHYSICAL STORE!sales, genius bar appointments APP STORE!downloads, ratings iTUNES downloads, ratings!
KPIs
NIKE
NIKE FACEBOOK current events
promotes products infrequent posting INSTAGRAM action shots motivational!
subtly shows products TWITTER inspirational messages
#justdoit promotes products, app
purpose: evoking pride
takeaway: technology heavy (little focus on social media)
engagement: 3
NIKE
TARGET the active
athletes enjoy high-
end products
FACEBOOK!likes, followers, click-through rates, impressions, shares, comments WEBSITE!online sales, site visits, time on website, links clicked INSTAGRAM!followers, likes, comments TWITTER!retweets, favorites, followers, mentions, hashtags
KPIs
THANK YOU
