Content Consigliere
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Transcript of Content Consigliere
CONSIGLIEREWhispering social media in your ear
Miikka Leinonen
CONSIGLIERE:
<a member of the mafia who serves as an adviser to the leader>
: COUNSELOR, ADVISOR
con·sig·li·e·re
Knowledge sharingis a very effective B2B marketing strategy.
It can be done on two levels:
Corporate
Personal21
Personal1
Potential recruit Potential customer
Partner company
Our Company
Personal1The
industry is going to..
I've heard that...
Excellent idea...
Personal1The
industry is going to..
I've heard that...
Excellent idea...
They are all good conversationalists.
Personal1The
industry is going to..
I've heard that...
Excellent idea...
They are all good conversationalists.
But John seems to be the best. Why?
Personal1The
industry is going to..
I've heard that...
Excellent idea...
John has a CONSIGLIERE.
Now would be a good
idea to point out...
Personal1
Personal1
John is one of the company bloggers.
B
Personal1
John is one of the company bloggers.
B
Sometimes it can be a bit tedious.
Personal1
B
But John has CONSIGLIERES.
Personal1
BIn our recent study this was clearly visible.
We make John accurate.
Producer
Personal1
Producer
We make John look good.
Graphic designer
BIn our recent study this was clearly visible.
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BIn our recent study this was clearly visible.
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In our recent study this was clearly visible.
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Personal1
ProducerGraphic designer
Translator
BIn our recent study this was clearly visible.
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We make John multilingual.
BIn our recent study this was clearly visible.
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In our recent study this was clearly visible.
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Personal1
BIn our recent study this was clearly visible.
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You have a point...
Excellent idea...
BIn our recent study this was clearly visible.
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In our recent study this was clearly visible.
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Personal1
BIn our recent study this was clearly visible.
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Producer
Corporate2
Personal level can be used to feed corporate
level.
IdeasInsightContent
CONSIGLIERE
Facebook.com/ZeelandGroup
@miikkaleinonen