Content changes everything
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Content Changes Everything
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In this presentation we discuss what content offers you, and your customers. The benefits, and how to maximize link building opportunities.
Transcript of Content changes everything
Content Changes Everything
The Past.
The Old Way. Back When.
The way we take in media has changed.
The Old Way. Back When.
Making a purchasing decision and taking on new information was easier, with
fewer sources.
The Old Way. Back When.
Then the world started changing and new technology appeared.
The Old Way. Back When.
Creating more ways for people to engage with
others.
And then…
Techno-Growth
…the Internet happened!
Techno-Growth
Giving people access to an ever expanding world of information.
Techno-Growth
And how do people access this information? From everywhere!
Desktops. Laptops. Tablets. Smartphones. And more…
Now what?
Shaken, not stirred.
Now we have lots of different media…
Shaken, not stirred.
But, the trick is knowing what to concentrate on!
Shaken, not stirred.
Think Customers!
Get seen and heard online.
Where are you heading?
If your customers use ‘the internet’, it’s certain that they will also use one of these
Search Engines to access information.
Where are you heading?
Google has a ‘search’ share of 65%.
55% ahead of its nearest rivals.
Where are you heading?
As Google has the bigger share of searches,
it makes sense understand what Google loves.
In other words…
Who uses the web?
Please, please me.
In short, the Mob run the internet (technically they are called the ‘Linkerati’) and, to be
successful, you need to please them.
Please, please me.
The Linkerati in numbers:
• 66% of int. users are social networking site users
• 55% share photos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 13% use Twitter
• 6% location services
Please, please me.
Producing relevant content is therefore
essential.
What does content give you and your customers?
Why should you invest?
Content provides you with a multi-channel solution. Creating various marketing
opportunities and business wins.
Content
Higher Conversion Rates
More Referring Traffic
Bigger Fanbase & Community
More Direct & Bookmarking Traffic Stronger Social
Following
Higher Organic Search Rankings
More Brand Visability
More Long Tail SEO
Why should you invest?
That’s not all. There are even more benefits…
Lower Acquisition Value & Higher Customer Return
Builds links with other websites
Builds brand loyalty & trust
Provides insights in to your audience
Content isn’t just now, but it’s the future
Where to start…
Preparation is everything.
Don’t jump in and just start creating. Do your research!
Preparation is everything.
Don’t just limit yourself to your subject. Think
about what other topics your customers
would like to see.
Preparation is everything.
Consistency is essential. Your brand and content must work together.
Preparation is everything.
Interesting and relevant content is worth sharing.
Making it easy.
Tips to succeed.
Expose your great content everywhere.
Tips to succeed.
Make it easy to link to and share.
Tips to succeed.
Dedicate your content type.
Tips to succeed.
Web visualization. People love pictures, especially when they are interactive.
Tips to succeed.
Working towards the future, now. Stand out in the SERPs.
Schema
Video
Rel Author
News
Tips to succeed.
Write about and mention your peers, and the Linkerati. Endorse them and their work.
Tips to succeed.
There is no ‘quick-win’ anymore.
Do things the right way and you’ll see the
results.
Strategies that last no matter what.
