Colour SchemeThe colour scheme of the magazine consists of only 3 colours: black, yellow and white. This creates a house style for the magazine and helps illustrate the key points of the contents. This is usually done using the yellow on black to make the sections stand out more to the reader and ease navigation of the page, a key point in a contents page’s purpose. By using a white background the page appears very spacious, this releases the crowded pressure that all the images generate and at the same time draws the audience to the sections which are an irregularity to the white, especially when combined with a black background.

Editor’s NoteThe editor has written a small summary of recent times with the magazine in a small and informal paragraph. This allows readers to feel closer to the makers of the magazine and makes the reading experience more personal as they encounter the editor’s opinion this is greater expanded upon with the use of the editors signature underneath it, making it appear almost hand-written by them. This is located in the top left corner and tucked away on the page, this makes the paragraph seem even more informal as the consumer know that it is just the editor’s opinion there are no facts are exclusive content, it’s just something fun for the editor to express his opinion to the readers.

Big ImageThe big image on the left hand size is bigger than all the rest because it is the main feature of the magazine and is the magazine’s primary resource of drawing in the audience. It is not the focal point of this page however and so using reading conventions is placed on the left-side opposite where the readers’ eyes naturally fall in order to make it a subject of the page, but not overwhelm it.

LayoutThe layout is very simple to grasp, (exactly what a contents page wants) the reader can locate an interesting feature using the list on the right side and flip to the page using the page number given.The layout appears very spacious thanks to the colour scheme and it’s possible to box parts of the page off in order to maximize ease in page location. The size of all images, par the main, are all even as well creating a very neat and ordered image, reinforcing the readers expectations that everything will be easy to locate. The layout also brings emphasis to the scale of the largest image, it is shown to be over double the size of its two neighbour images, this brings attention and focus to the image as this scaling denotes its importance as a main feature in the magazine.

Typography2 fonts are used and there is a bold variation in one of them, this is so the readers do not feel misdirected, however it does appear quite bland. While this makes the editor’s note seem more personal with the use of a stylized (non-bold) font a different, slightly lighter font on the sub-headings may be more appealing than an identical font throughout the list, there is not enough variation in the font to appeal to the reader.The complete change in font is with the Metallica quote, in which the font is much more spaced and non-capitalised. This makes it appear much more informal compared to the bold other-wise capitalised font across the rest of the page much like the editors’ note.The title of the page “contents” breaks typical conventions being one of the few non-capitalised font on the page, in normal convention this would be capitalised in order to bring attention to it, however Kerrang has shown by not capitalising it that more focus is on the imagery than the title on this page.

Naming of SectionsThe sections are not the easiest to follow unless you understand the language used, an example of this is “swag” which is a reference to a hip style. Although it may confuse parts of the audience at first, the sub-heading below it depicts easily enough what it means. The reason terms like “swag” have been used are because they’re trending and with Kerrang’s target audience being very young and hip themselves, they feel some level of connection from the use of such terms. Other than Section titles such as “swag” other ones such as “gigs” and “album” reviews are self-explanatory and ease navigation very much so with the clear indication of what pages these heading refer to listed underneath.

Amount of imagesKerrang have used a large amount of images on this page, this is because it is much more interesting for the audience to find an article based on a picture than text, while both options are included, the bigger features have pictures which when the audience understands, gives them a sense of accomplishment.The images present all match up to articles as well and for readers who recognize or find appeal in an image there is the corresponding caption with article name and page number beneath each one.

A quirky quote has been used in a distinct spacious font to make it stand out and create humour and entertainment on a informative page to keep the audience entertained.