Contemporary Jewish Museum 02 09
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Transcript of Contemporary Jewish Museum 02 09
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Wallace Excellence Award:Expanding and Deepening Family Participation
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Goals:• Remove barriers to family participation
• Diversify our family audiences
• Encourage repeat family visits (deepen participation)
• Translate school visits into family visits
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Wallace Award in context at the Contemporary Jewish Museum:
25 year history
Strong school programs
Award received at a moment of institutional change and dramatic growth
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Sala Webb Education Center:Dedicated Space for Education
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Sunday Drop-In Art-Making:Regular, Drop-in Program
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Family ArtPacks:An “Anytime” Program
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Family Gallery Adventures:A “Special Event” Program
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Free Family Days:Large “Special Event” Programs
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Research Methods:
Qualitative and Quantitative- Visitor Surveys
-Tracking Attendance-Family Focus Groups
-Family Program Surveys
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What we’ve discovered:
- Challenges of opening a new facility and launching a new initiative simultaneously
- Unique needs and challenges of family audiences
- Importance of listening to constituents
- Importance of experimentation
- Viral marketing is key
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