Contact us today 910-353-1171mediakit.gatehousemedia.com/Jacksonville_NC/mk.pdf · customers by...
Transcript of Contact us today 910-353-1171mediakit.gatehousemedia.com/Jacksonville_NC/mk.pdf · customers by...
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2018 Media Kit
Contact us today 910-353-1171
[ [Welcome to The Daily News
In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.
We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.
The Jacksonville Daily News, founded in 1953, is based in Onslow County, North Carolina, which is home to Marine Corp Base Camp Lejeune. Due to the military presence, Onslow is the youngest county in North Carolina. The Jacksonville Daily News is consistently honored as among the state’s best for both its print publication and online news site, jdnews.com. In the past two decades, the newspaper has been awarded first place in General Excellence among the North Carolina Press Association’s mid-sized dailies a total of six times. The website has also won first place for General Excellence in 2010 and 2011.
[ [GateHouse Media Overview
As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing
needs locally, regionally and nationally.
Portfolio Overview GateHouse Reach
100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS
TOTAL COMMUNITYPUBLICATIONS
640+
DAILYNEWSPAPERS
130
RELATEDWEBSITES
540+
OPERATE IN 540+ MARKETSACROSS 38 STATES
1350+I N - M A R K E T
SALESR E P R E S E N T A T I V E S
SERVE OVER
225KSMALL &MEDIUM
BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES
+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS
[ [Market Profile Onslow County, NC
Jacksonville
Total Households
98,660Average Household Income
$63,692
Total Population
262,993
Children at Home 36,179 37%
2018 Claritas, Onslow, Carteret Counties, NC
Base: Total Households - 98,660
Own a Home 60,995 62%
Employment (population age 16+)Executive/Professional/Mgr. 7% Office/Administrative Support 6%Sales 6% Healthcare 4%Services 19%
Education (adults age 25+)College Graduate 52,503 33% Some College, no degree 45,948 29%High School Graduate 46,724 29% Other 15,245 10%
Household IncomeUnder $35,000 34,299 35% $35,000-$49,999 15,604 16% $50,000-$74,999 20,874 21% $75,000+ 27,883 28%
Age Median Age: 4018-34 82,989 42% 35-44 29,516 15%45-54 25,209 13% 55+ 61,857 31%
GenderMen 104,927 53% Women 94,644 47%
Base: Total Adults - 199,571
Consumer ExpendituresConsumer Spending
We will help you increase your sales.
Key Consumer categories Expenditure Apparel $174 Computers, Software & Accessories $40Education $95 Household Furnishing and Appliances $170Health Care $416Groceries $404 Automotive - All $1,013 Pet Related $55 Sports & Recreation $61Travel $161Dining Out $247
2018 Environics Analytics, Onslow, Carteret Counties, NC
Total Annual Consumer Spending
$4.9 Billion
(in millions)
[ [Reach
We reachyour most profitable customers.
shoppers.
Print & digital newspaper delivers
6out of
10jdnews.com Average Monthly Traffic Page Views 1.3 million Unique Visitors 215,600
Google Analytics Aug 2017
63% of Total Adults
61% of Men
64% of Women
59% of Adults Age 18-54
69% of Adults Age 55+
69% of College Educated Adults
54% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
65% of Homeowners
58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)
Print & Digital Reach
Subscriber Coverage
Daily News Subscriber CoverageDaily News Subscriber Coverage - use this one and add the county names by referring to the
other map
© 2014, Alteryx, Inc. Irvine, CA | 888-836-4274 | Powered by Alteryx®©2006-2013 TomTom.
Onslow
Jones
Craven
Pamlico
Duplin
Pender
Carteret
PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:
Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags
We delivershoppers to your business.
Multi-Media Solutions
DIGITAL SOLUTIONSJDnews.com
ThriveHive
Published for the Jacksonville Board of REALTORS®
And the star-spangled bannerforever shall wave
O'er the land of the freeand the home of the brave!
FeaturedHomePage 2
FREE Featured HomeCENTURY 21, Champion Real Estate
November 17, 2013Volume 26, Number 16
A collection of the area's most remarkable homes for sale.
your guide to dining out in the Topsail Island area
Dining, shopping and relaxation from Sneads Ferry to Hampstead
Summer 2013
SURVIVINGCANCER
Valerie Nichols
PAGE 10
Sonya Black
PAGE 12
Verna Edd
PAGE 8
Sue Lynn Whitehurst
PAGE 6
Marge Conway
PAGE 4
SPONSORED BY ONSLOW MEMORIAL HOSPITALBREAST CANCER SURVIVORS
We are the one sourcefor your customized solution.
Promotions
Leverage the reach of our large audience with custom advertiser promotions.
Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.
Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.
TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots
Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.
Leverage the Power of Promotions!Promotions provide the strength of integrated media
with high engagement and database growth.
QUALIFIEDLEADS
E-MAIL DATABASE
COLLECT RICH DATA
SOCIAL FOLLOWING
DESIREDAUDIENCE
AUDIENCEENGAGEMENT
Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.
Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.
Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.
Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.
Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.
Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.
[ [Promotions
[ [Web Redesign The Best Local News Site Just Got Better
NEW DESIGN = BETTER USER EXPERIENCE
& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!
But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.
What’s new?Integrated advertising opportunities throughout the site
• A less cluttered environment for a better user experience
• Increased visibility for your messages
• Easier navigation to encourage more time on site
Your message is seen by users on any device so you’ll reach them wherever they are.
Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.
ADS LOAD AS USERS SCROLL THROUGH THE PAGE
#IMPRESSIONS = #VIEWS!
HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE
= POWER FOR YOUR BUSINESS!
Get started today!Contact your representative for current rates and additional details.
Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.
Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.
www.thrivehivecom
Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before
Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns
Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business
Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition
An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business
Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget
Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard
EST. 2012 Recognized leader in SMB Digital Solutions
Voted 1st PlaceNamed Best
Digital Agency
ThriveHive at a Glance
Full suite of Digital Marketing Solutions including:
• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder
Customized digital advertising solutions also available
30+ YearsExperience in SEM
190K+ Small and medium businesses served
15K+ Custom
campaignsrun
[ [ThriveHive Everything you need to market your business online
[ [Creative Solutions Solutions to Build Your Brand and Your Business.
Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.
Premium Edge unit distributes your message with video and slideshows.
Interactive elements, including locator maps, make it easier to bring customers directly toyour door.
Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.
Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.
Digital and print
advertising created to
support your campaign
and reach ourtotal audience.
Develop a constant connection with your audience by integrating features
including social media feeds.
Custom projects such as logos, podcast headers, identity packages and collateral.
w
EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.
24 hour on call maintenance,
safety and security features.
To learn more go to
www.thetraditiongrads.com
LUXURY STUDENT LIVING
JDNews.com724 Bell Fork Rd • Jacksonville, NC 28540
(910) 353-1171Circulation: (910) 577-7323Advertising: (910) 219-8410
How to Reach Us
Trusted. Local. Engaged.
The Daily News and JDNews.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.