Consummate Consummate

CommunicatorCommunicatorPresented by Presented by

Marci ClarkMarci Clark

What I HEAR, I What I HEAR, I forget.forget. What I SEE, I What I SEE, I remember.remember. What I DO, I What I DO, I understand.understand.

-Confucius -Confucius

Common Types of Common Types of Communication Used in the Communication Used in the

Fitness IndustryFitness Industry

Interpersonal CommunicationInterpersonal Communication Organizational CommunicationOrganizational Communication Public relationsPublic relations Small Group CommunicationSmall Group Communication

Training Exercise #1Training Exercise #1Paper-Folding Paper-Folding

Give detailed directions that Give detailed directions that are clear for EVERYONE.are clear for EVERYONE.

Learning & CommunicationLearning & CommunicationStylesStyles

Why this is important?Why this is important? Discover your own style of Discover your own style of

learning AND communicatinglearning AND communicating Visual Learner Cues—I “see”Visual Learner Cues—I “see” Auditory Learner Cues—I “hear”Auditory Learner Cues—I “hear” Tactile Leaner Cues—I Tactile Leaner Cues—I

“understand”“understand”

Non Verbal CommunicationNon Verbal Communication

Open or Closed Open or Closed Facial ExpressionsFacial Expressions GesturesGestures Mirroring Mirroring

Training Exercise #2Training Exercise #2Blindfold CoachingBlindfold Coaching

Precise, direct cueing is essential!Precise, direct cueing is essential!

Public Relations—YOUR Public Relations—YOUR BRANDBRAND

Create a VisionCreate a Vision Communicate Your VisionCommunicate Your Vision Empower OthersEmpower Others Set Goals for your VisionSet Goals for your Vision NetworkingNetworking Presenting YourselfPresenting Yourself Clear Messaging Clear Messaging

Training Exercise #3Training Exercise #3Lollipop DescriptionLollipop Description

Concise & simple = Concise & simple = Brand AwarenessBrand Awareness

ReferencesReferences

Silberman, M. (2006, 3Silberman, M. (2006, 3rdrd ed.). ed.). Active Active Training: A handbook of techniques, Training: A handbook of techniques, designs, case examples and tips. designs, case examples and tips. Wiley: San Francisco.Wiley: San Francisco.

Thank You!Thank You!

Please submit an evaluationPlease submit an evaluation

Contact Info:Contact Info:

marci@marciclark.commarci@marciclark.com