CONSUMING THE ENTREPRENEURIAL CITY

Image Memory Spectacle

edited by Anne M Cronin and Kevin Hetherington

NEW YORK AND LONDON

CONSUMING THE ENTREPRENEURIAL CITY

This collection offers a global perspective on the changing character of cities and the increasing importance that consumer culture plays in defin-ing their symbolic economies Increasingly forms of spectacle have come to shape how cities are imagined and to influence their character and the practices through which we know them-from advertising and the selling of real estate to youth cultural consumption practices and forms of entre-preneurship to the regeneration of urban areas under the guise of the heritage industry and the development ofa WiFi landscape Using examples of cities such as New York Sydney Atlantic City Barcelona Rio de Janeiro Douala Liverpool San Juan Berlin and Harbin this book illustrates how image and practice have become entangled in the performance of the sym-bolic economy It also argues not just that it is how the urban present is being shaped in this way that is significant to the development ofcities but also that a prominent feature of their development has been the spectacular imagin-ing of the past as heritage and through regeneration Yet the ghosts that this conjures up in practice offer us a possible form ofpolitical unsettlement and alternative ways ofviewing cities that are only just beginning to be explored

Through this important collection by some of the leading analysts of consumption cities and space Consuming the Entrepreneurial City offers a cutting-edge analysis of the ways in which cities are developing and the implications this has for their future It is essential reading for students of Urban Studies Geography Sociology Cultural Studies Heritage Studies and Anthropology

Anne M Cronin is a Senior Lecturer in the Sociology Department at Lan-caster University UK She is the author of Advertising and Consumer Citizenship and Advertising Myths

Kevin Hetherington is Professor of Geography at the Open University UK He has published widely on issues of spatiality and consumption His most recent book with Routledge is Capitalisms Eye Cultural Spaces ofthe Commodity

First published 2008 by Routledge 270 Madison Ave New York NY 10016

Simultaneously published in the UK by Routledge 2 Park Square Milton Park Abingdon Oxon OXI4 4RN

Routedge is an imprint of the Taylor amp Francis Group an informa business

copy 2008 Taylor amp Francis

Typeset in Minion Pro Franklin Gothic and Trade Gothic by The Running Head Limited wwwtherunningheadcom Printed and bound in the United States of America on acid-free paper by Sheridan Books Inc

AU rights reserved No part ofthis book may be reprinted or reproduced or utilized in any form or by any electronic mechanical or other means now known or hereafter invented including photocopying and recording or in any information storage or retrieval system without permission in writing from the pUblishers

Trademark Notice Product or corporate names may be trademarks or registered trademarks and are used only for identification and explanation without intent to infringe

Library ofCongress CatalOging in Publication Data Consuming the entrepreneurial city image memory spectacle I edited by Anne M Cronin and Kevin Hetherington

p em I Urban economics 1 Cronin Anne M 1967- II Hetherington Kevin HT321C663 2008 33091732-dc22

2007031562

ISBN 10 0-415-95518-1 (hbk) ISBN 10 0-41 5-95519-X (pbk) ISBN 10 0-203-93209-9 (ebk)

ISBN 13 978-0-415-95518-8 (hbk) ISBN 13 978-0-415-95519-5 (pbk) ISBN 13 978-0-203-93209-4 (ebk)

Contents

List of illustrations vii Acknowledgments ix Foreword xi Sharon Zukin

Introduction 1 Kevin Hetherington and Anne M Cronin

1 Marketing the City in Crisis Branding and Restructuring New York City in the 1970s and the Post-9II Era 19 Miriam Greenberg

2 Home Alone Selling New Domestic Spaces 45 Justine Lloyd

3 Urban Space and Entrepreneurial Property Relations Resistance and the Vernacular ofOutdoor AdvertiSing and Graffiti 65 Anne M Cronin

4 Stars Meshes Grids Urban Network-Images and the Embodiment ofWireless Infrastructures 85 Adrian Mackenzie

v

First published 2008 by Routledge 270 Madison Ave New York NY 10016

Simultaneously published in the UK by Routledge 2 Park Square Milton Park Abingdon Oxon OXI4 4RN

Routedge is an imprint of the Taylor amp Francis Group an informa business

copy 2008 Taylor amp Francis

Typeset in Minion Pro Franklin Gothic and Trade Gothic by The Running Head Limited wwwtherunningheadcom Printed and bound in the United States of America on acid-free paper by Sheridan Books Inc

AU rights reserved No part ofthis book may be reprinted or reproduced or utilized in any form or by any electronic mechanical or other means now known or hereafter invented including photocopying and recording or in any information storage or retrieval system without permission in writing from the pUblishers

Trademark Notice Product or corporate names may be trademarks or registered trademarks and are used only for identification and explanation without intent to infringe

Library ofCongress CatalOging in Publication Data Consuming the entrepreneurial city image memory spectacle I edited by Anne M Cronin and Kevin Hetherington

p em I Urban economics 1 Cronin Anne M 1967- II Hetherington Kevin HT321C663 2008 33091732-dc22

2007031562

ISBN 10 0-415-95518-1 (hbk) ISBN 10 0-41 5-95519-X (pbk) ISBN 10 0-203-93209-9 (ebk)

ISBN 13 978-0-415-95518-8 (hbk) ISBN 13 978-0-415-95519-5 (pbk) ISBN 13 978-0-203-93209-4 (ebk)

Contents

List of illustrations vii Acknowledgments ix Foreword xi Sharon Zukin

Introduction 1 Kevin Hetherington and Anne M Cronin

1 Marketing the City in Crisis Branding and Restructuring New York City in the 1970s and the Post-9II Era 19 Miriam Greenberg

2 Home Alone Selling New Domestic Spaces 45 Justine Lloyd

3 Urban Space and Entrepreneurial Property Relations Resistance and the Vernacular ofOutdoor AdvertiSing and Graffiti 65 Anne M Cronin

4 Stars Meshes Grids Urban Network-Images and the Embodiment ofWireless Infrastructures 85 Adrian Mackenzie

v

vi bull Contents

5 Always Turned On Atlantic City as Americas Accursed Share 107 Mimi Sheller

6 The Ruins of the Future On Urban Transience and Durability 127 David B Clarke

7 Just Another Coffee Milking the Barcelona Model Marketing a Global Image and the Resistance of Local Identities Antonio Luna-Garda

143

8 Broken Links Changing Speeds Spatial Multiples Rewiring Douala AbdouMaliq Simone

161

9 Consuming the Night Space and Subjectivity in Contemporary Youth Culture Maria Isabel Mendes de Almeida

181

10 Contesting the Night as a Space for Consumption in Old San Juan Puerto Rico Patria Roman -Velazquez

201

11 The Atmosphere of a Foreign Country Harbins Architectural Inheritance YukikoKoga

221

12 Liverpools Rialto A Ghost in the City of Culture Glen McIver

255

13 The Time of the Entrepreneurial City Museum Heritage and Kairos 273 Kevin Hetherington

295 Picture credits 298 Index

Contributors

299

Illustrations

11 Ronald Reagan at the New York City Partnership in 1981 29 12 NYC amp Companys official New York City guide 2002 version 33 13 George W Bush rehearsing for his speech at the Republican

National Convention in 2004 with Communications Director Dan Bartlett in the background 35

14 Statue ofLiberty at Planned Parenthood Rally 37 21 Cover Lumina Magazine 2000 56 22 Home Alone Lumina Magazine 2000 58 23 Get on Top of the Dishes Lumina Magazine 2000 59 24 Get on Top of the Dishes Sydney Morning Herald 2001 59 25 Watch the Box Lumina Magazine 2000 60 26 Home Alone Sydney Morning Herald 2001 60 31 The eye logo from Channel4s television programme Big Brother 67 32 Symbollixs advert next to graffiti and mural 68 33 A shopfront in Manchesters Northern Quarter

(photo A Cronin) 71 34 Graffiti in a building site in Manchesters Northern Quarter

(photo A Cronin) 72 51 Dilapidated housing with casinos beyond (photo M Sheller) 116 52 Urbanoid pseudo-streets in Atlantic City (photo M Sheller) 118 53 The Forum shopping pier under construction

(photo M Sheller) 119

vii