ConsumerTrends
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Americo Mateus © 2010 Trends Consumer
description
Trends Consumer Americo Mateus © 2010 LEARNING Americo Mateus © 2010 BRAINFOOD ! Americo Mateus © 2010 INTERPRETATION: Americo Mateus © 2010 SOURCES Americo Mateus © 2010 MARTIN LINDSTROM: Americo Mateus © 2010 BRAND RMX Americo Mateus © 2010 Americo Mateus © 2010 GURUS: Americo Mateus © 2010 FREUD: Americo Mateus © 2010 BUILDING Americo Mateus © 2010 RESEARCH: Americo Mateus © 2010 OBSERVATION: Americo Mateus © 2010 EVALUATION Americo Mateus © 2010 GROUP WORKS IN & OUT CLASS: Americo Mateus © 2010
Transcript of ConsumerTrends
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TrendsConsumer
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LEARNING
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BRAINFOOD !
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INTERPRETATION:
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SOURCES
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MARTIN LINDSTROM:
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BRAND RMX
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GURUS:
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FREUD:
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BUILDING
BLOCKS
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RESEARCH:
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OBSERVATION:
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EVALUATION
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GROUP WORKS IN & OUT CLASS:
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IN CLASS:
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OUT CLASS CONSUMER INSIGHTS:
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OBJECTIVES
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TO LOOK:
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TO FIND:
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TO WATCH:
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TO EMERGE:
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TO COLLECT:
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TO SENSE:
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TO CLEAN:
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MEANING:
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REASONING:
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NEW WAYS:
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HOW?
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OUT
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CHANGES OF MATTER:
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CHANGES OF BEHAVIOR:
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IN
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CHANGES OF EQUATION:
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CHANGES OF PURPOSE:
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START
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CENTURY OF
SELFGROUP DISCUSSION
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LOGORAMA
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DISCUSSION
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FUTURE
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New Behavior ? Or
Trends :)
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Post Crisis? BEHAVIOR !
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GERZEMA
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from MINDLESS? MINDFUL !
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From Passive :( to
Active :)
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DRIVERSCultural Values; Consumer Strategy;
Management Principle
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CHANGES 01Liquid LIFE ; Déclassé Consumption ;
Dollars and Sense
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CHANGES 02
Ethics and Fair play ; Empathy and
Respect ; Values
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CHANGES 03
Indestructible spirit ; Durable Living ;
Brands that lasts
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CHANGES 04
Return to the fold ; Cooperative
Consumerism ; Community Organizer
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SPEND SHIFT DATAMain Discussion Topics
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BRAND ASSET VALUATOR
800, 000 Consumers; 50,000 brands, 275 Studies,
51 Countries, US panel 16,000 Respondents
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SPEND SHIFTMain Number ! 54,5% American of the population:
THE SPEND SHIFT ISA CONSUMER LEDMOVEMENT TOPROMOTE VALUESTHROUGH THE POWEROF CONSUMPTION
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AND THE
FUTURE MAN?
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Proconsumer...
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C Generation ! do
Contents ...
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SKIP Forward :*
Multitask !
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Living in Internet :*
INFOLUST
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Integration...
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NOKIA - Concept
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Smart Accessible :*
MOBILE !
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People Centered : )
APPROACH
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Media Atomization *
FRAGVERGENCE !
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GETTING INFO
TRENDS !
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INFLUENCERS
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http://vimeo.com/16430345
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CULTURE ON BRANDS
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http://vimeo.com/9461401
YOUTHCULTURE
http://vimeo.com/9445529
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INNOVATION ON BRANDS
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EXPERIENCE
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THANKS :)
