Consumers Today at ESOMAR CEE Research Forum
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Consumers Today by Annelies Verhaeghe & Tom De Ruyck (InSites Consulting), presented at ESOMAR CEE Research Forum on Monday March 24, 2014 in Bucharest.
Transcript of Consumers Today at ESOMAR CEE Research Forum
Massive change
Digital, Social & Mobile
73% 75%
31% 24%
54%
44%
25%
20%
Digital Darwinism
31% 27%
9% 6%
47% 52%
42% 45%
44% 39%
Ever
Often
Potential Brand
Potential Topic
MROC/CCB
Co-creation & Collaboration
Consumer
Collaboration
Index
Structural Collaboration
with consumers
CHIEF
CONSUMER
OFFICER
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck
Managing Partner & Head of Consumer Consulting Boards
linkedin.com/in/anneliesverhaeghe
@annaliezze
Annelies Verhaeghe
Managing Partner & Head of Research Innovation