Consumerization Of Energy 14 Sep2011
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Transcript of Consumerization Of Energy 14 Sep2011
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Th C i i f EThe Consumerization of EnergyCraig Lawrence, Ph.DVP of Products SunEdisonVP of Products, SunEdison
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Micro-fuel cell | PolyFuel
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S Ed f d d 2003SunEdison founded in 2003to make solar a meaningful source of g
energy
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Next steps
400 MW D l d400 MW Deployed
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400 MW D l d400 MW Deployed700 GWh of Solar Energy Producedgy
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400 MW D l d400 MW Deployed700 GWh of Solar Energy Producedgy
2.5 GW Pipeline
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Acquired by MEMC in 2009
Silicon Technology Solar Products Energy Services
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A focus on the customer | Solar as a Service
No capital outlayPredictable pricesP f d ti lPay for production onlyBankable technologyManaged assetManaged asset
Source: GTM
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SunEdison pioneered the Solar PPA
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Bringing solar home
I i S l P d T i iInnovative Solar Products Training
Partner Tools Consumer Financing
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Partner Tools Consumer Financing
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It’s a large opportunity - if we can connect
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Let’s not re-invent the wheel
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Starting with people
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Going in-context
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Going in-context
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Build the foundation, make it accessible
Cost Tone Design
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Focus on payback can lead to missed opportunities
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It’s a journey, not a destination
EN
CE
t i
EX
PE
RIE current experience
TIME ROIPURCHASE
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Design the experience
EN
CE
t i
EX
PE
RIE current experience
possible experience
TIME ROIPURCHASE
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Applying lessons
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Technology is not a replacement for good design
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good design can enable new behaviors
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Sometimes it’s all about the design
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S ld dSome new twists on old ideas(things we are thinking about at SunEdison)
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What if… we had direct access to solar energy?
Storage remains a holy grail for the consumer.A little goes a long way. Don’t feel obligated to do it all
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What if… energy had meaning beyond our bill?
Can we create new experiences?Bring the energy into the home and into your life
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What if… solar was this simple?
What if solar were a true appliance?Where could we take this?
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Thank youThank you
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