Consumerism and the Human Brain

Teacher : Alice ChanStudent : B9508027 Marcus B9508029 Mike

Part 2 Page.57~Page.60

Before you read

Previewing the topic

Strategy

Page.57

Previewing the Topic

1.Who are consumers? What do they do?

Page.57

Everyone demands on something

They will make money to buy product or service.

2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product?

Price (discount), Advertisement, felling, etc.

3. How dose advertising influence people?

Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product.

Page.57

4. Look at the photo, why might someone want to buy an SUV after seeing this?

It makes me feel special because it is not common although it may not be useful probably.

ReadConsumerism and the Human brain

Page.58

VocabularyConsumerism: the buying and using of goods and service.Destroy: break something

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h A

ReadConsumerism and the Human brain

Page.58

Topic: Consumerism and psychologyMain idea: Marketers use their knowledge of psychology to persuade us to consume more and more

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ReadConsumerism and the Human brain

Page.58

Vocabulary Dentist: doctor who treats Illness of teeth. Hygiene: science or method of health. Offensive: uncomfortable. Outweigh: to be greater or more important than something.

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h B

Page.58

Topic: Our “fear”Main idea: One way that advertisers persuade us to buy a product is by targeting our dissatisfaction with ourselves, our fear.

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Page.58~59

Vocabulary Self-image: the definitio of a person. Vehicle: carCommute: to travel regularly by bus, train, car, etc.Gridlock: serious traffic jam.

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h C

Page.58~59

Topic: Good self-imageMain idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us.

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Main idea?

Topic?

is it worth it to have an SUV in the city?

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Page.59~60

Vocabulary Identical: similar in every detailTreatment: a way of dealing with or discussing a subject Scent: the pleasant smell that sth has Floral: made of flowers

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h D

Page.59~60

Topic: smell actually influences ourOpinion of a productMain idea: people preferred the sneakers in the room with the floral smell

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Main idea?

Topic?

Why is this person choosing one sneaker instead of another?

Paragraph D

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Page.60

Vocabulary self-fulfilling: expect sth by self Prophecies: the power of being able to say what will happen in the future Persuade: to make sb do sth by Giving them good reasons for doing it Establish: to start or create

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h E

Page.60

Topic: self-fulfilling propheciesMain idea: a successful advertisement persuades consumers that a product works well.

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Vocabulary reasonable: fair, practical and sensibleIrrational: not based on, or not usingDesire: a strong wish to have or do something

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h F

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Topic: we are reasonableMain idea: that with their increasing knowledge of what goes on in the human brain, marketers might have more power over us than we realize

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EndThanks