Consumer uk email tracker 2016
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Transcript of Consumer uk email tracker 2016
1
MILLENNIAL SHIFT IN UKYOUNG CONSUMERS DRIVE NEW EMAIL HABITS
CONSUMER EMAIL TRACKER 2016
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OLDER PEOPLEABANDON EMAIL
of older people have abandoned an email address,
and a further 28% would consider this
27%
3
YOUNGER PEOPLEABANDON EMAIL
of younger people have abandoned an email address,
and a further 19% would consider this
58%
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REASON THEY ABANDON EMAIL“NO RELEVANCE”
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REASON THEY ABANDON EMAIL“TOO MANY EMAILS”
said they did because oftoo many emails
57%
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RISK IN LOSING MEDIUM OR CONSUMERS“MORE GHOST ACCOUNTS”
of consumers have ghost accountsthat are active but no longer used
45%rising to 59% of
younger people and millennials
59%
IT’S NOT ABOUT MAIL vs E-MAIL
IT’S ABOUTRELEVANCE
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AND ABOUTEMOTIONS
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THE MAIL MOMENT “THE REBIRTH”