Consumer switching costs: A typology, antecedents, and ...
Transcript of Consumer switching costs: A typology, antecedents, and ...
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Consumer switching costs: A typology, antecedents, and consequencesThomas A Burnham; Judy K Frels; Vijay MahajanAcademy of Marketing Science. Journal; Spring 2003; 31, 2; ABI/INFORM Globalpg. 109
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