Consumer Survey Questionnaire
4
5/2/2014 Consumer Behavior Survey on Hair Oil https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform 1/4 Consumer Behavior Survey on Hair Oil * Required Age * Below 18 18-22 23-27 28-32 32- 38 Above 38 Education * below 10th standard 12th standard Under Graduate Post Graduate Nil Occupation * Govt Employee Self Employed Student Private Employee Other: You USUALLY buy hair care products from Convenience Store Cosmetic Store Chemist Super Market Neighborhood Retail Store You generally take purchase decisions with * Parents Wife Relatives Friends Sales Person Other: Edit this form
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Transcript of Consumer Survey Questionnaire
5/2/2014 Consumer Behavior Survey on Hair Oil
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform 1/4
Consumer Behavior Survey on Hair Oil
* Required
Age *
Below 18
18-22
23-27
28-32
32- 38
Above 38
Education *
below 10th standard
12th standard
Under Graduate
Post Graduate
Nil
Occupation *
Govt Employee
Self Employed
Student
Private Employee
Other:
You USUALLY buy hair care products from
Convenience Store
Cosmetic Store
Chemist
Super Market
Neighborhood Retail Store
You generally take purchase decisions with *
Parents
Wife
Relatives
Friends
Sales Person
Other:
Edit this form
5/2/2014 Consumer Behavior Survey on Hair Oil
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform 2/4
How important to you are the following factors from the Hair Oil purchase? Rate them on ascale of 1- 5. (1=least important and 5=most important) *
1 2 3 4 5
Brand Name
PersonalExperience
Packaging
Newness of theproduct
Product Texture(Colour, smelletc)
Previous UsageExperience
Natural/HerbalClaim
Price
Sales Promotion
Personal selling
Advertisement
Productplacement in thestore
Product Safety
Producttrustworthiness
Brand Loyalty
BrandAmbassador
Quality
Modes of media you are exposed to? *
Television
Radio
Newspaper
Magazines
Movies
Other:
Do you remember the brand ambassador of the hair Oil you use *
5/2/2014 Consumer Behavior Survey on Hair Oil
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform 3/4
Yes
No
How much are you willing to spend for hair oil? ( 100 ml SKU) *
Less than Rs 20
Rs. 21-30
Rs. 31-40
Rs 41- 50
above 50
What kind of promotion would attract you to buy hair oil the most? *
Newspapers
Advertisements
Promoters’ persuasion
Leaflets & TV comments
Other:
Which Hair Oil do you use *
Are you aware of Navratna Hair Oil *
Yes
No
If yes, what do you like the most in Navratna Hair Oil ?
Are you aware of Lite Hair Oil? *
Yes
No
If yes, are you aware of Navratna Lite cool Hair Oil?
Yes
No
If No, which lite hair oil do you use?
What is the reason for using the above mentioned Lite Hair oil
5/2/2014 Consumer Behavior Survey on Hair Oil
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform 4/4
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If Navratna comes up with new lite cool hair oil, what are the changes you expect *
Colour of the oil
Less strong
Odour
Better packaging
Low price
Other:
Name
Gender *
Location *
Income Group
Below 2 Lakhs per Annum
Between 2 – 3.5 Lakhs per Annum
Between 3.5 – 5 Lakhs per Annum
Between 5 – 8 Lakhs per Annum
Above 8 Lakhs
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