Consumer Surplus and Welfare Measurement - UCSB's...
Transcript of Consumer Surplus and Welfare Measurement - UCSB's...
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Consumer Surplus and Welfare Measurement
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Questions
Q: How can we. . .
Find a monetary measure of a consumer’s utility/happiness?
Evaluate a consumer’s willingness to pay for a unit of a good?
Evaluate whether or not a market maximizes welfare withoutgovernment intervention?
Quantify the effect of economic policy on consumers?
A: Use the concept of gains-from-trade
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Gains From Trade
Examples:
Suppose you had to pay to download iTunes, but once you did,you could buy as many songs as you like for $1.You have to pay a cover charge to get into a bar. Once you’rein, beers are $3.50 a pint.Costco sells cheap goods in bulk, but you have to pay amembership fee.
What is the most you would pay to enter these markets?
You would pay up to the dollar value of the gains-to-trade youwould enjoy once in the market.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Measuring Gains From Trade
Q: How can we put a dollar value on
a) the welfare gains resulting from a trade, or
b) the change in consumer welfare resulting from a price/policychange?
A:
a) Consumer and Producer Surplus are monetary approximationsof gains from trade for consumers & producers, respectively.(Benefits - Costs)
b) We have three measures of the effects of a policy or pricechange on consumer welfare:
1 Change in Consumer Surplus2 Compensating Variation3 Equivalent Variation
Only in special circumstances do these three measures coincide.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Willingness to Pay for 1 Unit
Q: How much would a consumer pay for a unit of a good?
A: Reservation Price = the maximum price that the consumeris willing to pay for a unit.
Example: suppose utility is quasilinear, i.e.
U(b, d) = v(b) + d ,
where b is the number of beers consumed and d is theamount of money (dollars) spend on other goods.
Successive reservation prices:
r1 = v(1)− v(0)
r2 = v(2)− v(1)...
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Reservation Prices & Demand
Example: if r4 ≤ p ≤ r3, the consumer will demand 3 beers.
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
r6
r5
r4
r3
r2
r1
1 2 3 4 5 6
p
Beer
Reservation price
Assumption: the more you have already consumed, the lower thereservation price for the next good. (Downsloping demand)
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Willingness to Pay for n Units
Q: How much is the consumer willing to pay for n beers?A: v(n). Why? Use reservation prices to show:
r1 + r2 + r3 = v(1)− v(0) + v(2)− v(1) + v(3)− v(2)
= v(3)− v(0) (assume v(0) = 0)
This is called gross benefit or gross gains from trade
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
r6
r5
r4
r3
r2
r1
1 2 3 4 5 6
p
Beer
Reservation price
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Expenditures
Q: How much does the consumer spend for n beers?A: Expenditure = pn
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
r6
r5
r4
r3
r2
r1
1 2 3 4 5 6
p
Beer
Reservation price
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Gains From Trade
(Net) Gains from Trade = gross benefit − expendituresin other words, net gain is v(n)− pn.
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
r6
r5
r4
r3
r2
r1
1 2 3 4 5 6
p
Beer
Reservation price
This is the minimum amount of money the consumer would needto be paid to give up n units of the good.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Gains From Trade
With continuous units (if you can drink beer straight from the tap):
p
Price
Beer
Reservation-price curve
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Consumer Surplus
Estimating the reservation-price curve is difficult.As an approximation, we replace the reservation-price curvewith the consumer’s ordinary demand curve.
p
Price
Beer
Demand curve
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Consumer Surplus
Say what? Reservation-price curve 6= demand curve? Whynot?
Reservation-price curve describes sequential purchases ofsingle units
Demand curve describes willingness-to-pay for q unitspurchased simultaneously?
Q: What difference does it make? A: Income effects.
But. . . in our example, utility is quasilinear in income, so thereare no income effects & CS is an exact measure of gains fromtrade.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Consumer Surplus: Example
Suppose that the price of a beer is $4.25.
Q: How many beers will the consumer buy?A: 3Q: What is the consumer surplus?A: (10 + 8 + 6)− (3× 4.25) = $11.25
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
1 2 3 4 5 6
p = 4.25
Beers demanded
Price
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Consumer Surplus: Example
What if the price increases to $5.50?
Q: How many beers will the consumer buy?A: 3Q: What is the consumer surplus?A: (10 + 8 + 6)− (3× 5.50) = $7.50
Reservation Price Curve for
02468
10
G li ( ll )
($) Res.Values
1 2 3 4 5 6
p = 5.50
Beers demanded
Price
Higher price means lower consumer surplus even though quantitydemanded may not change.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Quantifying Welfare Effects
Q: More generally, how does consumer welfare change when theprice changes from p to p′?
A: Three measures:
Change in consumer surplus
Compensating variation
Equivalent variation
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Change in Consumer Surplus
CS when price is p:
p
Price
Snuggly blankets
Demand curve
Consumer surplus
p’
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Change in Consumer Surplus
CS when price is p′:
p
Price
Snuggly blankets
Demand curve
Consumer surplus
p’
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Change in Consumer Surplus
Region A = change in CS due to higher price for all units consumedRegion B = change in CS due to reduction in consumption
A
pB
Price
Snuggly blankets
Demand curve
Consumer surplus
p’
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Compensating Variation
Before the price change: let p1 = p and p2 = 1
c2
c1
u
m
CV: how much money we would have to give the consumer afterthe price change to make her just as well off as she was before
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Compensating Variation
Now p1 increases to p1 = p′:
c2
c1
u
m
u’
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Compensating Variation
CV = the amount of extra money needed to bring the budget lineback up to the old indifference curve.
c2
c1
u
m
u’
As well off as before
m+CV
CV
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Equivalent Variation
EV: how much money we would have to take away from theconsumer before the price change to leave her just as well off asshe would be after.
c2
c1
u
m
u’
As well off as after
m-EV
EV
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Equivalence Under Quasilinear Utility
In general, CV , EV , and ∆CS are not the same. But they docoincide if utility is quasilinear: U(c1, c2) = v(c1) + c2.
With prices (p, 1), if the consumer chooses c1 units of good 1,her consumption of good 2 is m − pc1. Total utility:
U = v(c1) + m − pc1.
On the other hand, with prices (p′, 1), total utility is
U ′ = v(c ′) + m − p′c ′1.
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Equivalence Under Quasilinear Utility
CV is the amount of money such that
v(c1) + m − pc1︸ ︷︷ ︸before change
= v(c ′) + (m + CV )− p′c ′1︸ ︷︷ ︸
after change with compensation
CV = v(c1)− v(c ′1) + p′c ′
1 − pc1
EV is the amount of money such that
v(c1) + (m − EV )− pc1︸ ︷︷ ︸before change with EV
= v(c ′) + m − p′c ′1︸ ︷︷ ︸
after change
EV = v(c1)− v(c ′1) + p′c ′
1 − pc1
CV = EV
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Equivalence Under Quasilinear Utility
What about ∆CS?
∆CS = (v(c1) + m − pc1)︸ ︷︷ ︸utility before change change
− (v(c ′1) + m − p′c ′
1)︸ ︷︷ ︸utility after change
= v(c1)− v(c ′1) + p′c ′
1 − pc1
∆CS = CV = EV
For a simple example illustrating CV = EV , try workout 14.7
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Producer Surplus
Q: What about gains from trade for the producer?A: Changes in a firm’s welfare be measured in dollars as muchas for the consumerProducer Surplus = the area above the supply curve andunder the price line.
p
Price
Snuggly blankets
Supply curve= marginal cost
Producer surplus
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Gains From Trade Consumer Surplus Quantifying Welfare Effects Producer Surplus Welfare in Equilibrium
Welfare in Equilibrium
Q: How can we measure the gain or loss caused by marketintervention/regulation?A: Use consumer and producer surplus: total surplus =CS + PS .Our benchmark will be competitive, free-market equilibrium
CS
p
Price
Snuggly blankets
Supply
Demand
PS
q
The competitive, free-market equilibrium and the gains from tradegenerated by it.