Consumer Questionnaire
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Name: ______________________________ Address: _____________________________ Email Id: ____________________________ Mobile Number:__________________ 1. Do you eat biscuits A) Yes B) No 2. What type of biscuits you normally prefer A) Branded B)Bakery Product 3. How often do you eat biscuits A) Once In A Month B) Once In A Week C) Alternate Days D) Every Day 4. Please tick your likely tastes A) Sweet B) Salty C) Mix Of Sweet And Salty D) Others 5. Rank the buying factors (Please tick any one of them) A) Price B) Brand Name 6. Please tick the brand normally prefer to buy A) Britannia B) Parle-g C) ITC (sun feast) D) Others 7. On the basis of the below mentioned categories please tick your likely choices A) Sweet B) Salty
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Transcript of Consumer Questionnaire
Name: ______________________________Address: _____________________________Email Id: ____________________________ Mobile Number:__________________1. Do you eat biscuitsA) Yes B) No2. What type of biscuits you normally preferA) Branded B)Bakery Product3. How often do you eat biscuits A) Once In A Month B) Once In A Week C) Alternate DaysD) Every Day4. Please tick your likely tastesA) SweetB) SaltyC) Mix Of Sweet And SaltyD) Others5. Rank the buying factors (Please tick any one of them)A) Price B) Brand Name6. Please tick the brand normally prefer to buyA) BritanniaB) Parle-gC) ITC (sun feast)D) Others7. On the basis of the below mentioned categories please tick your likely choicesA) SweetB) SaltyC) Others8. If Britannia is not available in the shop will you look for it in the next shopA) YesB) No9. If the retailer gives you another brand of biscuits instead of Britannia, will you buyA) YesB) No
10. Please rate the attributes of the various biscuits given belowOn a scale of 1-5 (1 being the least important and 5 being the most important)AttributesBritanniaParle-gITC (sun feast)
Crispness
Size
Nutrition
Ingredients
Freshness
Color
Flavors
11. I like Britannia because (tick any one)A) It satisfies my hungerB) It makes me feel energeticC) It is the healthiest breakfast I can haveD) Any other ____________12. Please tick the Britannia biscuit you like mostA) Britannia TigerB) Britannia 50-50C) Britannia Nutri ChoiceD) Britannia Milk BikisE) Britannia TreatF) Britannia Time PassG) Britannia Good DayH) Britannia Marie Gold13. Which TV commercial of Britannia appeals you most (tick any one)
