Consumer Preference About Cadbury and Nestle
7
RESEARCH PROJECT REPORT ON “COMPARATIVE STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES ” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION of PUNJAB TECHNICAL UNIVERSITY By Gurpr!"# S$%&# '(()(*+ MBA IV SEMESTER UNDER THE SUPERVISION OF M", M%$"# Au-. A""$"/%/ Prof0""or Chandigarh Business School, Landran, Mohali YEAR !"#$%!"#&' '
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Transcript of Consumer Preference About Cadbury and Nestle
8/18/2019 Consumer Preference About Cadbury and Nestle
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RESEARCH PROJECT REPORT
ON
“COMPARATIVE STUDY OF CONSUMER PREFERENCE
TOWARDS CADBURY AND NESTLE CHOCOLATES”
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
of
PUNJAB TECHNICAL UNIVERSITY
By
Gurpr!"# S$%&#
'(()(*+
MBA IV SEMESTER
UNDER THE SUPERVISION OF
M", M%$"# Au-.
A""$"/%/ Prof0""or
Chandigarh Business School, Landran, Mohali
YEAR !"#$%!"#&'
'
8/18/2019 Consumer Preference About Cadbury and Nestle
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Cer(i)ica(e o) Su*er+isor
T#$" $" /o 10r/$fy /#/ Mr, Gurpr!"# S$% Ro.. No, '(()(*+ #"
1o3p.0/04 /#0 r0"0r1# pro-01/ /$/.04 “STUDY OF CONSUMER PREFERENCE
TOWARDS NESTLE AND CADBURY CHOCOLATES” u%40r 3y "up0r5$"$o% $%
pr/$. fu.f$..30%/ of /#0 MASTER OF BUSINESS ADMINISTRATION 40&r00
of C#%4$&r# Bu"$%0"" S1#oo. of A43$%$"/r/$o% ff$.$/04 /o Pu%-6
T01#%$1. U%$50r"$/y,
M", M%$"# Au-.
A""$"/%/ Prof0""or
D/07
P.107
8
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DECLARATION
I2 #0r06y 401.r0 /#/ /#0 r0"0r1# pro-01/ r0por/ /$/.04 “STUDY OF
CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES”
$" 3y o9% or$&$%. r0"0r1# 9or! %4 /#$" r0por/ #" %o/ 600% "u63$//04 /o
%y U%$50r"$/y:I%"/$/u/0 for /#0 9r4 of %y prof0""$o%. 40&r00 or 4$p.o3,
Gurpr!"# S$%&#
MBA (/#S03
C#%4$&r# Bu"$%0"" S1#oo.
D/07
P.107
+
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ACNO-LED.EMENT
I 0;pr0"" 3y "$%10r0 &r/$/u40 /o Ms/ Manisha Au0la <A""$"/%/ Prof0""or2 C#%4$&r#
Bu"$%0"" S1#oo. of A43$%$"/r/$o%2 L%4r%= for pro5$4$%& 30 % oppor/u%$/y /o 9or! o%
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#$" &u$4%10 %4 "uppor/, L"/.y2 I /#%! 3y pr0%/"2 f3$.y 30360r" %4 fr$0%4" for
/#0$r 1o%"/%/ "uppor/ $% 3y 0%405or,
.ur*ar2ash Singh
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ABSTRACT
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f3ou" 6r%4" of 1#o1o./0" > N0"/.0 %4 C46ury2 9#$1# r0 1o%"u304 6y p0op.0 of ..
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I 130 /o !%o9 #o9 p0op.0 p0r10$50" /#0"0 pro4u1/" o% /#0 5r$6.0" .$!0 pr$102 ?u.$/y2
450r/$"030%/2 "/$"f1/$o%2 /"/02 p1!&$%&2 6r%4 .oy./y 0/1, I ."o 130 /o !%o9
9#$1# pr/$1u.r 6r%4 of 1#o1o./0 $" 3o"/ pr0f0rr04 6y p0op.0 of 4$ff0r0%/ &0 &roup",
I% /#$" r0"0r1# I #50 "ur50y04 /#/ #o9 fr0?u0%/.y %4 #o9 3u1# 1#o1o./0 /#0y
1o%"u302 9#0/#0r /#0y 6uy "3..2 6$& or f3$.y p1!, Tr0%4 of o%&o$%& 1#%&0" $% /#0$r
.$!$%&" #" 600% "#o9% $% /#0 r0por/, I% /#$" r0por/ I #50 /r$04 /o 0;p.$% /#0 0%/$r0
r0"0r1# %4 f1/" pro4u1/ 9$"0, For /#0 purpo"0 of pr0"0%/ "/u4y r0./04 "3p.0 of
popu./$o% $" "0.01/04 o% /#0 6"$" of 1o%50%$0%10, T#0 1/u. 1o%"u30r" r0 1o%/1/04 o%
/#0 6"$" of r%4o3 "3p.$%&,
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TABLE OF CONTENT
Ti(le
Cer(i)ica(e
Declara(ion
Ac2no4ledge5en(
C1A6TER% #I%/ro4u1/$o% /o I%4u"/ry
C1A6TER %! Co3p%y Prof$.0
C1A6TER @7 R0"0r1# M0/#o4o.o&y
+,' L$/0r/ur0 R05$09 +,8 N004 of /#0 S/u4y
+,+ O6-01/$50" of /#0 S/u4y
+,( R0"0r1# D0"$&%
+,* L$3$//$o%" of /#0 S/u4y
C1A6TER%$ A%.y"$" I%/0rpr0//$o%
C1A6TER%8 Co%1.u"$o% F$%4$%&
B$6.$o&rp#y
A%%0;ur0
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FULL 6RO9ECT
CONTACT
