Consumer Preference About Cadbury and Nestle

8/18/2019 Consumer Preference About Cadbury and Nestle

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RESEARCH PROJECT REPORT

ON

“COMPARATIVE STUDY OF CONSUMER PREFERENCE

TOWARDS CADBURY AND NESTLE CHOCOLATES”

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

of

PUNJAB TECHNICAL UNIVERSITY

By

Gurpr!"# S$%&#

'(()(*+

MBA IV SEMESTER

UNDER THE SUPERVISION OF

M", M%$"# Au-.

A""$"/%/ Prof0""or

Chandigarh Business School, Landran, Mohali

YEAR !"#$%!"#&'

'



Cer(i)ica(e o) Su*er+isor

T#$" $" /o 10r/$fy /#/ Mr, Gurpr!"# S$%&#2 Ro.. No, '(()(*+ #"

1o3p.0/04 /#0 r0"0r1# pro-01/ /$/.04 “STUDY OF CONSUMER PREFERENCE

TOWARDS NESTLE AND CADBURY CHOCOLATES” u%40r 3y "up0r5$"$o% $%

pr/$. fu.f$..30%/ of /#0 MASTER OF BUSINESS ADMINISTRATION 40&r00

of C#%4$&r# Bu"$%0"" S1#oo. of A43$%$"/r/$o% ff$.$/04 /o Pu%-6

T01#%$1. U%$50r"$/y,

M", M%$"# Au-.

A""$"/%/ Prof0""or

D/07

P.107

8



DECLARATION

I2 #0r06y 401.r0 /#/ /#0 r0"0r1# pro-01/ r0por/ /$/.04 “STUDY OF

CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES”

$" 3y o9% or$&$%. r0"0r1# 9or! %4 /#$" r0por/ #" %o/ 600% "u63$//04 /o

%y U%$50r"$/y:I%"/$/u/0 for /#0 9r4 of %y prof0""$o%. 40&r00 or 4$p.o3,

Gurpr!"# S$%&#

MBA (/#S03

C#%4$&r# Bu"$%0"" S1#oo.

D/07

P.107

+



ACNO-LED.EMENT

I 0;pr0"" 3y "$%10r0 &r/$/u40 /o Ms/ Manisha Au0la <A""$"/%/ Prof0""or2 C#%4$&r#

Bu"$%0"" S1#oo. of A43$%$"/r/$o%2 L%4r%= for pro5$4$%& 30 % oppor/u%$/y /o 9or! o%

/#$" pro-01/, I 3 50ry &r/0fu. for /#0$r 1o%"/%/ "uppor/ %4 &u$4%10 /#rou&#ou/ /#0

4ur/$o% of /#0 0%/$r0 pro-01/, I 0;pr0"" 3y "$%10r0 /#%!" /o Col Dr/' Ta0 1oda 2H04 of

/#0 I%"/$/u/$o% C#%4$&r# Bu"$%0"" S1#oo. of A43$%$"/r/$o%2 L%4r%2 Mo#.$ %4 for

#$" &u$4%10 %4 "uppor/, L"/.y2 I /#%! 3y pr0%/"2 f3$.y 30360r" %4 fr$0%4" for

/#0$r 1o%"/%/ "uppor/ $% 3y 0%405or,

.ur*ar2ash Singh

(



ABSTRACT

I% /#$" r0"0r1# I #50 "ur50y /#0 pro4u1/ p0rfor3%10 %4 6uy$%& 60#5$or of /9o

f3ou" 6r%4" of 1#o1o./0" > N0"/.0 %4 C46ury2 9#$1# r0 1o%"u304 6y p0op.0 of ..

&0", Dur$%& /#$" r0"0r1# I #50 $%/0r1/04 9$/# p0op.0 of “B/#$%4”, Af/0r /#$" r0"0r1#

I 130 /o !%o9 #o9 p0op.0 p0r10$50" /#0"0 pro4u1/" o% /#0 5r$6.0" .$!0 pr$102 ?u.$/y2

450r/$"030%/2 "/$"f1/$o%2 /"/02 p1!&$%&2 6r%4 .oy./y 0/1, I ."o 130 /o !%o9

9#$1# pr/$1u.r 6r%4 of 1#o1o./0 $" 3o"/ pr0f0rr04 6y p0op.0 of 4$ff0r0%/ &0 &roup",

I% /#$" r0"0r1# I #50 "ur50y04 /#/ #o9 fr0?u0%/.y %4 #o9 3u1# 1#o1o./0 /#0y

1o%"u302 9#0/#0r /#0y 6uy "3..2 6$& or f3$.y p1!, Tr0%4 of o%&o$%& 1#%&0" $% /#0$r

.$!$%&" #" 600% "#o9% $% /#0 r0por/, I% /#$" r0por/ I #50 /r$04 /o 0;p.$% /#0 0%/$r0

r0"0r1# %4 f1/" pro4u1/ 9$"0, For /#0 purpo"0 of pr0"0%/ "/u4y r0./04 "3p.0 of

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/#0 6"$" of r%4o3 "3p.$%&,

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450r/$"030%/,

*



TABLE OF CONTENT

Ti(le

Cer(i)ica(e

Declara(ion

Ac2no4ledge5en(

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C1A6TER %! Co3p%y Prof$.0

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Consumer Preference About Cadbury and Nestle

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