#Consumer is the new #marketer
-
Upload
babita-baruah -
Category
Business
-
view
24.370 -
download
2
description
Transcript of #Consumer is the new #marketer
![Page 1: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/1.jpg)
Voice
Consumer as the new marketer
![Page 2: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/2.jpg)
While this session is about the Consumer donning a new Role of a Marketer, it is important to always remember that the consumer is a life with desires and emotions. Someone who loves stories, has highs and lows, celebrates and suffers.
![Page 3: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/3.jpg)
My story today begins with the Lone Man. In the summer of 1989, he stood in front of the Chinese tanks and brought them to a standstill.
![Page 4: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/4.jpg)
![Page 5: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/5.jpg)
All he did was
Stand. Stand
up. He is definitely one of the first symbols of the rising power of the individual.
![Page 6: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/6.jpg)
Malala Yousufzai- younger than all of us here. A Pakistani girl who made her Voice heard .
![Page 7: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/7.jpg)
![Page 8: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/8.jpg)
UnSystem. Be bold. Speak up.
![Page 9: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/9.jpg)
Salman Khan, founder of the Khan Academy- a free education site on youtube. He talks about how our current education system is a legacy from Prussia, a country that does not even exist today. This system was designed to gear up nations for the Industrial revolution. For working in factories. For efficient production and processes. It’s a different world today where intangibles and experience command an equal if not greater premium.
![Page 10: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/10.jpg)
![Page 11: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/11.jpg)
Flip our thinking.
![Page 12: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/12.jpg)
JR, a semi-anonymous French street artist, uses his camera to show the world its true face, by pasting photos of the human face across massive canvases.
At TED 2011, he makes his audacious TED Prize wish: to use art to turn the world inside out.
![Page 13: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/13.jpg)
![Page 14: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/14.jpg)
Turn the world
Inside Out
![Page 15: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/15.jpg)
![Page 16: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/16.jpg)
Break. Create
![Page 17: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/17.jpg)
We are not talking consumer here. We are talking revolution. Empowerment. We are talking of a Voice. That is being reclaimed. This is the Consumer today.
![Page 18: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/18.jpg)
In 1968, Andy Warhol talked about Fifteen Minutes of Fame. Empowerment as well as the fleeting nature of fame. Finds relevance today in the digital world.
![Page 19: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/19.jpg)
![Page 20: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/20.jpg)
Stars & Smileys drive
performance. They are the new highs. Gives our Voice a spotlight.
![Page 21: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/21.jpg)
![Page 22: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/22.jpg)
Fame is being redefined.
![Page 23: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/23.jpg)
![Page 24: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/24.jpg)
Camp-Fires A new campfire conversation is brewing up- with like minded interest, passion groups- debates, celebration. The Red Bull Gives Me Wings is a great example.
![Page 25: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/25.jpg)
With the consumer reclaiming her voice and technology acting as a catalyst, there is a new dimension to the brand relationship. It is a conversation. A participation.Brands need to flip- turn into culture hot spots.
![Page 26: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/26.jpg)
Culture hotspot
s
![Page 27: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/27.jpg)
![Page 28: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/28.jpg)
How do brands
connect to the new
marketer?
![Page 29: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/29.jpg)
By Embrace.Inspire, Collaborate, Open Innovation, Advocate Rating
![Page 30: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/30.jpg)
Inspiration
![Page 31: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/31.jpg)
![Page 32: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/32.jpg)
Collaboration
![Page 33: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/33.jpg)
![Page 34: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/34.jpg)
Open Innovation
![Page 35: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/35.jpg)
![Page 36: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/36.jpg)
Advocate rating
![Page 37: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/37.jpg)
![Page 38: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/38.jpg)
I end my story with Psy- the new phenomenon. Is he a consumer who has donned a marketing hat? Is he a marketer who understood his consumer? Or are the lines getting even more blurred……
![Page 39: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/39.jpg)
![Page 40: #Consumer is the new #marketer](https://reader034.fdocuments.us/reader034/viewer/2022051207/53eac1758d7f7289708b520a/html5/thumbnails/40.jpg)
Thank you