Market Intelligence & Consumer Insights - Mannheim, 15-07-09

Consumer Insights about Sugar, Carbohydrates and a

Lower Blood Glucose Response

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BENEO‘s European Consumer Research on Blood Sugar Management

Gain consumer insights

• How do consumers perceive sugar, carbohydrates and low glycaemic foods? What is their knowledge about this topic?

• How relevant are the benefits of a lower glycaemic response?

• Which are the most relevant applications and target groups?

• How appealing are the benefits of the BENEO solutions?

why? the objectives

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BENEO‘s European Consumer Research on Blood Sugar Management

• September - November 2014Qualitative consumer research in 3 distinctive European markets

• March 2015Quantitative consumer research in 5 distinctive European markets with 5.000 consumers in total

conducted with independent market research agencies

what? the methodology

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Selected Results

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Consumers are interested in health and nutrition

Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average

feel in control of their future

health by choosing healthy food and beverages

today

care about the health

aspect when making food and drink

choices

6 out of 10 consumers

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The top three health concerns of Europeans

Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average

Q: You have just rated your current health condition. Now, we would like to know what concerns you currently have about your health.

FatigueLow Energy Levels1

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Weight Management

Stress

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The perception of sugar

Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK

foefriend• great taste• energy “pick me up”

for body and brain• good mood►Constant temptation

• weight gain • sugar “rush”• diabetes• becoming addicted►Feeling guilty

orand

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"I think there are healthy and unhealthy carbohydrates... similar to saturated and unsaturated fats." **

Perception of carbohydrates: Good versus bad carbs

* Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across DE, ES, FR, PL and UK, weighted average** Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK

good carbohydrates

are:**• fibre• wholegrain • slow-release carbohydrates• slowly digestible carbohydrates• complex carbohydrates

Consumers are aware that carbohydrates are the key fuel to keep going.

More than 1 out of 2 consumers* differs between good and bad carbohydrates.

"Good carbs are burnt more slowly in the body.“ **

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Foods leading to a lower blood glucose rise are linked with various benefits by consumers

Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK

keep going for longer

good for weight

management

healthy lifestyle

less blood sugar spikes

fewer cravings

prevention of diabetes

lower rise in blood

sugar levels

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The BENEO Blood Glucose Management Solutions at a Glance

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BENEO options to reduce blood glucose response of foods

Further information on BENEO ingredients: www.beneo.com

Carbohydrate QUANTITY

consumed withthe food

“Food matrix” influencing the blood

glucose responseof carbohydrate-based

foods

Replacing available carbohydrates by partially or non-available carbohydrates

Reduction of glucose supply

Options:

Smart choice of low glycaemic alternatives

Reducing the blood glucose response of available carbohydrates

Modification of glucose supply

CarbohydrateQUALITY

i.e. carbohydrate type

and physiological properties

Options:

Sugar replacement by polyols

Sugar/starch replacement by dietary fibre

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Thank you for your interest!If you want to know more about our consumer research results, please contact us.

www.beneo.com