CONSUMER EXPECTATIONS TOWARDS MEAT FROM …€¦ · 5 samples/consumer 3 information conditions. M...
Transcript of CONSUMER EXPECTATIONS TOWARDS MEAT FROM …€¦ · 5 samples/consumer 3 information conditions. M...
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IPEMA- CA15215
Innovative approaches in pork production with entire males
Anna Claret, Luis Guerrero, Maria Font-i-Furnols, Antoni Dalmau
69th Annual Meeting of the EAAP 2018Dubrovnik, August 27th, 2018
CONSUMER EXPECTATIONS TOWARDS MEAT FROM
CASTRATED AND IMMUNOCASTRATED PIGS: A
SEGMENTATION APPROACH
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CONSUMER STUDIES
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IBERIAN PIGS
Autochthonous
High sensory quality
Reared extensively and intensively
Castrated males/gilts
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IMMUNOCASTRATION
Long life cycle pigs → 3-dose of vaccine
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The aim of this work is to identify segments of consumers
according to their expectations and acceptability of Iberian
pork from five sex types.
Objective
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M & M - Animals
11, 12, 14 m 11, 12, 14 m
EF CF IF CM IM
n = 83LW = 155.7±8.4 kg
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M & M – Consumer study
Sample: 563
I extremely dislike I like extremely
I think I willextremely dislike
I think I willextremely like
I extremely dislike I extremely like
Sample: Entire female
Sample: Entire female
Blind
Expectatives
Informed
150 (Barcelona) + 100 (Madrid) consumers5 samples/consumer3 information conditions
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M & M – Sample preparation
120 º10 min
monadic way, one every 5 min
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Results
NO PREFERENCES REGARDING EXPECTATIONS
Assimilation effect(cognitive dissonance)
Negative disconfirmation
bZ bY bYaY
bY
abY abXYaX aXY
bY
0
1
2
3
4
5
6
7
CF EF IF CM IM
Cluster 1
Blind Expectative Informed
N=79
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abXbcY c
aX
bcX
dY
aX
bccdY
bYbX
abYb
aX
abX
0
1
2
3
4
5
6
7
8
CF EF IF CM IM
Cluster 2
Blind Expectative Informed
AGAINST CASTRATION AND IMMUNOCASTRATION
XX
X X X
X X
YY
YY
Y
Positive disconfirmationNegative disconfirmation
N=79
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bX
aX
cZ
b
cZ
aYaY
bY
a
bY
0
1
2
3
4
5
6
7
8
CF EF IF CM IM
Cluster 3
Blind Expectative Informed
AGAINST IMMUNOCASTRATION
Y YY
Y Y
ZZ
ZX
X
XX
Negative disconfirmationPositive disconfirmation
Assimilation effect(cognitive dissonance)
N=94
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Conclusions
In conclusion, segments of consumers with
different expectations towards meat from castrated
and immunocastrated pigs were detected, and they
have disconfirmation expectations in most of the
types of meat.
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