Consumer Electronics Daily News - Jan. 5, 2011

Chris Preuss, Pres-ident, OnStar, talksabout his company.

CEDN: For those not

familiar with OnStar,

how would you describe the company

and the service?

By Kristina Brucker,Marketing Directorfor iaPeel®

Everybody wants cus-

tomization and iaPeel

brings you the ability to make your own

skins at home any time you want. Create

skins to match your mood, your outfit, or

By Asher Shtesl,President, Ideal Sales

IDEAL SALES is a

leading distributor and

wholesaler for digital

imaging products, based in New York

City. We specialize in selling to retailers

who benefit from our competitive pricing,

Flash Gets Solid WithToshiba’s SSD Line-up

Scott Nelson, VicePresident, MemoryBusiness Unit, Toshiba

America Electronic Components, Inc.,shares Toshiba’s product line-up.

Ping Liu, President,FaceVsion Techno-

logy USA, talks abouthis company’s future.

CEDN: What makes

faceVsion’s HD videoconferencing cam-

eras and solutions unique in the market?

Seth Burgett,President & CEO ofYurbuds, discussesYurbuds’ growth.

CEDN: Seth, the last

time you spoke with CEDN we visited

your booth at CES 2010, where you were

a top pick of the show by David Pogue on

Ravi Rajapakse, CEOof Blackfire Research

Corp, discusses thenext great leap in HD audio technology:direct play over Wi-Fifrom computers and smartphones.

CEDN: Blackfire Research just won Best

Ultralast Batteries, the

consumer electronics

industry’s leading

provider of value-

priced batteries, has

joined forces with

Dantona Industries to form North

America’s largest supplier of consumer

and industrial batteries. With more than

Consumer ElectronicsDaily News talks toJoe Atkin, Presidentof Goal Zero, abouthis company.

CEDN: What is GOAL ZERO?

JA: GOAL ZERO makes portable solar

Inventor and VicePresident of SKM

Industries George

Korper talks aboutthe TV Hat.

CEDN: Mr. Korper, you introduced TV

Hat in 2011. How did you do?

Ran Poliakine,Powermat CEO, talksabout how Powermatcan change the way you relate toenergy usage in youreveryday life.

CEDN: Tell our readers a little about

Julie Louly SVP,Managing Director ofSales and Marketing,The BabyPlus Com-

pany, LLC, describesher company’s products.

CEDN: Tell our readers a little bit about

The BabyPlus Company.

Las VegasOser Communicat ions GroupWednesday, January 5, 2011

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ULTRALAST BATTERIES:FOR ALL YOUR BATTERY NEEDS

GOAL ZERO PORTABLESOLAR SYSTEMS POWERPERSONAL TECHNOLOGY

IDEAL SALES OFFERS VALUES TO INDEPENDENTELECTRONICS RETAILERS

CONSUMER ELECTRONICSTURN TO SSDS FOR STORING MORE ON THE GO

THE BABYPLUS COMPANYMAKES PRODUCTS THATAPPEAL TO ALL MOMS

POWERMAT DIDNʼT INVENTWIRELESS CHARGING―THEY PERFECTED IT

YURBUDS AIMS FOR ʻATHLETIC, PERSONALIZED,EXCEPTIONAL ̓PRODUCT

FACEVSION TECHNOLOGYEMERGING AS LEADER INVIDEOCONFERENCING

ONSTAR PROVIDES SERVICES TO 6 MILLIONSUBSCRIBERS WORLDWIDE

SHOW SOME SKIN WITHIAPEEL HOME INKJET PRINTABLE SKINS

SKM INDUSTRIES ̓TV HAT:A ʻSILLY AND PRACTICALʼINVENTION

SUPERSTREAMHD: THENEXT GENERATION FORCOMPUTERS, SMARTPHONES

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Consumer E lectronics Dai ly NewsWednesday, January 5, 20114

Imagine being able to play music fromyour notebook, smartphone, or tabletdirectly to ‘smart’ speakers over Wi-Fiwithout any other equipment. All theelectronic components necessary (amps,dacs, network processors, audio CPUs,etc.) for playing music are built into thespeaker. No dongles, adapters, con-trollers, or additional components areneeded. Now imagine doing this whiledramatically increasing music quality.

That’s what Blackfire Research hasdone with its Smart Networked AudioSystems with SuperStreamHD technology.

“Blackfire Research … the Wi-Fiwe’ve been waiting for” CNET 30 Daysof Innovation

Home audio customers have beenhoping for years for speakers that wouldnot require wires that run around thefloor or require opening a wall to hidethem. So much so, that wireless speakers

Have a great idea for a new consumertechnology product or accessory? Notsure how to take your idea and turn it intoa product? This is exactly the problemTony Lee, President of Brad-LeeInnovations, found himself with in 2009.

Lee invented the Hand-E-Pod, a col-orful cylinder with a zinc ball-head thateasily screws into the tripod mount ofvirtually any digital camera or cam-corder and allows the user to hold thedevice more securely without obscuring

the camera’s flash. In addition, theHand-E-Pod’s hollow design lets theuser store items such as memory cardsand extra batteries.

To get his idea off the ground, Leeused an online search engine where hefound Alibaba.com (South Hall booth20753), the world’s largest business-to-business online marketplace. Lee quicklylearned that using Alibaba.com took outthe logistical problems of finding manu-facturers overseas. “Alibaba.com aligned

us directly with the most reputable suppli-ers and made it possible for our business totransition from an idea to a reality. Thewebsite is amazing,” said Lee.

He found that Alibaba.com was veryeasy to navigate and helpful for a first-time user. “The website is very intuitiveand efficient and takes all the guessworkout of sourcing,” said Lee. “Providinggood communication is an essential pieceof working with an overseas companyand all of the manufacturers that wefound through Alibaba.com haveimpressed us over and over again.”

With the current economic climate

Continued on 1

have long been considered the Holy Grailof audio technology. But consumers havebeen frustrated by faulty productsplagued with problems: reliability, inter-ruptions, stereo speakers out of sync, lim-ited range. No doubt about it, playingmusic reliably and in sync to differentspeakers wirelessly is extremely technically challenging.

Another advancement that homeaudio consumers have been waiting for isthe marrying of computer audio sourceswith home stereo systems. With onlinemusic accounting for the fastest-growing


NEXT GEN AUDIO SYSTEMS THAT PLAYWIRELESSLY FROM COMPUTERS ANDSMARTPHONES—MADE POSSIBLEWITH SUPERSTREAMHD TECHNOLOGYFROM BLACKFIRE RESEARCH

ALIBABA.COM HELPS BRING PRODUCT IDEAS TO LIFE

Lee M. OserCEO and Editor-in-Chief

Steve CoxKate Seymour

Senior Associate Publishers

Kim Forrester Lyle Sapp

Associate Publishers

Lorrie BaumannEditorial Director

Carrie BuiJustyn DillinghamAssociate Editors

Valerie WilsonArt Director

Yasmine BrownGraphic Designer

Selene PinuelasTraffic Manager

Robert AllenBrian ChavezPaul HarrisBill Lolos

James MartinJoe Matteson

Bill Morris Account Managers

Enrico CecchiEuropean Sales

Consumer Electronics Daily News is published byOser Communications Group ©2011.

All rights reserved. Executive and editorial offices at:

1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300

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The proliferation of smartphones has ledan increasing number of people todepend on mobile devices for much morethan just making phone calls, and withthat shift comes a vastly increaseddemand for portable power. Energizer, aleader in innovative power solutions, ismaking it easier for people to use smart-phones to their fullest potential with theintroduction of the AP1201 for iPhone 4.This rechargeable case with built-in bat-tery supplies nearly twice the power ofthe iPhone, while offering protection thatyou never need to remove, providing acontinuous power source.

With 50 million iPhones sold todate*, and more than 1.7 million iPhone4 phones sold just days after it was intro-duced**, these devices have becomepopular for playing games, music andvideo, and running mobile applicationsthat do everything from global position-ing to balancing finances. The AP1201eliminates the need for iPhone 4 users tocurb their usage or to avoid power-draining applications, and will keep thedevice charged throughout the day, a longflight or even an overnight trip.

“Energizer appreciates the value andutility that smartphones offer consumers,and also sees that the average consumer’spower requirements have been underesti-mated,” said Jim Olsen, Vice President ofMarketing for Energizer North America.“The AP1201 is a direct response to thepower deficit that many experience, andis just one of a full line of Energizer

Energi To Go solutions that is bringingconvenient power to consumers, and thatis making mobility easier for them.”

The AP1201 has “smart” batterytechnology that auto senses the iPhone 4battery power status which is indicatedthrough “hidden” LEDs on the back of thecase. For efficient power management,two charging options provide either highspeed quick charge direct to the iPhone 4,or get simultaneous pass-through chargingof the iPhone and AP1201 case. TheAP1201 is rechargeable up to 500 timesand comes with a USB charging cable.

The AP1201 is a one-piece case,manufactured with form-fitting recycledsilicone rubber that is durable, extremelythin and lightweight. The low profilecase is silky smooth to the touch, yetnon-slip and fingerprint-resistant. TheAP1201 also features an integratedbumper that eliminates the signal lossand antennae interference issues thatmany iPhone 4 users have experienced.

Through the use of patented lithiumpolymer battery technology, the AP1201extends battery life of standby time,Internet, music, video and talk time, pro-viding nearly twice the power of theiPhone 4. The Energizer AP1201 is avail-able now for an MSRP of $69.99 at majorretailers nationwide. For more informa-tion, visit www.chargeyouriphone.comor www.facebook.com/energizer.

The Energizer Energi To Go product

The need to be “green” is sweeping everyindustry, making consumer electronicsproviders think hard about how to applysustainability into their products and sup-ply chain. In the U.S. sales of “green”technology products neared $104 mil-lion1 in 2009. And while some providersmay be finding opportunities to meetconsumers’ “green needs”—a simple andeffective way to accomplish this is tomodify your packaging.

For those companies that simply findthe right packaging partner, the rewardsand benefits of effective, well-designedpackaging can extend from reduced ener-gy consumption all the way to brandenhancement. The right partner willensure your needs are met from manufac-turing to in-store presence, and ensure ahigh level of environmental responsibilityat each step. For instance, excessive pack-aging is easily avoided by applyingexpertise in engineering, materials sci-ence and package design; and paperboardthat is made from fiber sourced from asustainably managed forest. Developing apackage that uses the right substrate canalso help avoid tertiary packaging whichin turn reduces weight during transporta-tion and helps lower emissions and maxi-mize shipping loads.

Let’s apply this to one example weall love to hate: the plastic clamshell.Plastic clamshell packages are a staple in Continued on Page 109


ENERGIZER ACKNOWLEDGES GROWING CONSUMER POWER NEEDS WITH NEW ENERGI TO GO POWER SOLUTION

ACHIEVING A MORE SUSTAINABLESOLUTION ONE STEP AT A TIME

While major gaming platforms arefocused on 3D and controller-free gam-ing, MicroVision and its Project Tuataracollaborators Intel and Capcom are tak-ing the first steps toward infinite realitygaming by showing how game play canbreak free from the fixed screen.

Project Tuatara delivers immersivemovement to the PC gaming experiencefar beyond what consoles offer today.The prototype gun is a battery-operated,wireless HD video projection displayand wireless controller that projectshigh-definition displays on any surfaceimaginable—no monitor or TV screenrequired. Gamers can now experiencefirst-person shooter or third-person per-spective video games all around them.The walls, ceiling and floor are now partof the action as gamers point the gun upto see the sky, and spin around to seewhat’s behind them.

“Infinite reality gaming is muchmore realistic and exciting becausegamers are free to roam and physicallyexperience fantasy environments as ifthey were in them,” said Michael Fritts,Vice President of Sales, Marketing and

Business Development, MicroVision.“While Project Tuatara is a conceptualprototype, new iOS 4 games are deliver-ing new levels of movement that enableconsumers to experience infinite realityusing our laser pico projectorSHOWWX+.”

The design of the new ProjectTuatara gun is based on a bullpup riflethat is lighter and easier to operate, andincludes more programmable buttons.MicroVision’s PicoP® display engine, thesame one in the recently releasedSHOWWX+™ laser pico projector, isembedded below the rifle’s sights, anduses lasers and a single scanning mirrorto cast a large, vivid, HD image that isalways in focus with none of the rainbow artifact of other ultra-miniatureprojection technologies.

When combined with a powerful PCrunning Intel Core i7 Processor ExtremeEdition and one of the most visuallyarresting games in the world—“LostPlanet 2” for the PC—Project Tuataragives gamers an immersive and intenseexperience without compromising framerates or system performance.

LASERS LIGHT UP A POSSIBLEFUTURE FOR GAMING THATʼS MORE REAL AND INTENSE

the consumer packaged goods industryfor products such as electronic gadgetsand ink cartridges. And while they arenearly impossible to open safely andcalmly, they don’t promote the brand orcommunicate important product informa-tion effectively. They are also made froma nonrenewable resource; however, theycontinue to dominate the retail shelves.

To really get to the core of theissue—which is preventing theft andlightening the burden on consumers andthe environment—MWV developedNatralock. It’s security packaging solu-tion made with Sustainable ForestryInitiative-certified paperboard (i.e., sup-porting protection of forests, responsibleprocurement and promoting biodiversi-ty) and utilizes the minimal amount ofplastic needed to display the product—infact, on average Natralock uses 70 per-cent less plastic than traditional plasticclamshells. By leveraging MWV’sexpertise in properties of different mate-rials and how they can be designed andmanufactured, MWV was able to devel-op a tear-resistant paperboard (i.e., secu-rity feature), seal the package usingusing about 1/3 of the energy needed fortraditional RF sealing plastic clamshells,and make it less—much less—for con-sumers to open at home by making the

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January 6, 2011–iGi® Corp. (booth5037 North Hall) announces i-Got-Grip™, a new line of three differenthands-free iOS holders for the iPhoneand iPad for auto, home, or recreationalvehicle use. The i-Got-Grip product linesupports iPhone 3G, 3GS and iPhone 4as well as the iPad.

Two of the new units available now(IP3H and IP4H) allow the iPhone to besafely mounted to a vehicle’s windshieldor other flat/smooth surface within easyvisibility without restricting the driver’sview. Made from ABS plastic and boast-ing a high-grip advanced silicon suctionpad, i-Got-Grip will keep your iPhone

within view for easy calleridentification or use as anin-car navigation system.With its multi-point 360degree adjustable settingsand i-Got-Grip’s clip-on‘easy-grip’ interchangeableholders, multiple users canuse the same base withoutun-installing the main unit.

iGi Corp has also introduced i-Got-Grip for the iPad. This unique iPad hold-er mounts to the rear of a seat’s headrestallowing hours of iOS enjoyment bybackseat guests of any age. Easily watch

movies, read iBooks, e-mailor browse the Web. The iPad model PADH mountssecurely to the rear headrestposts and allows multi-angleadjustments for customiz-able viewing angles.

All three units keep theassociated iOS 30 pin con-nectors accessible for easy

powering for unlimited viewing pleasure.IP3H and IP4H will retail for $19.99 andPADH for $29.99.

For more information, please visitwww.i-got-it.com or call 805-277-9675.

I-GOT-GRIP ALLOWS IPHONE DRIVERS& IPAD PASSENGERS TO ENJOY THEIRIOS DEVICES HANDS-FREE

A leader in health technolo-gy, HeartMath® LLC isshowcasing their full line ofpersonal wellness technolo-gy products based on thescience of emotions andhuman performance atbooth 3222 in the NorthHall of the Las Vegas ConventionCenter during this year’s ConsumerElectronics Show (CES). Given thestress inherent in the world’s largestconsumer technology show, this couldbe the most popular booth at 2011 CES.

This week, HeartMath is introduc-ing Revitalize You!TM—previously only

available to the corporatecustomers—the programis now available for the consumer market.Revitalize You! is an e-learning program thattrains one to respond dif-ferently to the stressful

situations found at work and in everyday activities.

A self-paced five-week program,Revitalize You! combines HeartMath’saward-winning emWave® technologywith their highly effective techniquesfor managing stress and buildingresilience. Since early 2010 the program

has received excellent reviews from thecompany’s corporate clients. Employeeswho completed the five-week coursereported an increase in energy, as wellas a decrease in anger, depression andanxiety. They also found it easier tosleep at night, enabling them to enjoylife more.

Based on nearly 20 years ofresearch, Revitalize You! blends e-learning with the emWave PersonalStress Reliever. This effective combina-tion trains the user to respond different-ly to stress while increasing energy and improving sleep. Documentedresults include:• An increase in energy and focus whilereducing stress and fatigue.• Removing the drama from the workenvironment.• Enabling users to handle stressful situations with ease.• Employees were less reactive

to frustration.• Enhancing one’s ability to think clearly and make better decisions.

HealthMath’s Revitalize You! programfeatures:• Video instruction from HeartMathCEO Bruce Cryer.• Five online, self-paced sessions teach-ing HeartMath tools and techniques.• A study guide and weekly practice tolock in the lessons.• Online support and e-mail coaching.• Includes the award-winning emWavePersonal Stress Reliever®.

Previous winner of the prestigious LastGadget Standing People’s ChoiceAward, HeartMath’s personal stressrelief products help people identify theirstressors and then deploy highly

HEARTMATH INTRODUCES REVITALIZE YOU! FOR CONSUMERMARKET AT 2011 CES


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Consumer E lectronics Dai ly News 41Wednesday, January 5, 2011

it has never been more important for allbusinesses to reassess their cost centersand explore ways to improve margins.Alibaba.com is a comprehensive but

user-friendly resource that helps itsusers find simple, trustworthy businesssolutions and more competitive prices.With more than 14.9 million registeredusers and more than 1.2 million store-fronts on the international platform,

Alibaba.com (Con’t. from p. 4) Alibaba.com can also be used as anonline research tool for entrepreneursto research market demand, followcompetitive products and services,build relationships and find low-costmanufacturers willing to produce

smaller quantities for new businesses.According to Aberdeen Group, sourc-ing online through Alibaba.com can the normal sourcing cycle by 75 percent. For questions, please e-mail [email protected].

VAPOR CORP PRODUCTS ALLOWCONSUMERS THE FREEDOM TOʻSMOKE ̓ANYWHERE

Based in South Florida, Vapor Corp., apublicly traded company (OTCBB:VPCO) is the leading marketer and dis-tributor of electronic cigarettes and per-sonal vaporizers, under the Fifty-One™,Krave™, Greenpuffer™, EZ Smoker™,Americig™ and Smoke Star™ brands.

The company currently sells its personalvaporizers internationally and domesti-cally through distributors, wholesalersand direct to consumers through its websites and direct response televisionmarketing efforts.

Personal vaporizers are electronic

devices composed of arechargeable, battery-operated heating ele-ment, a replaceablecartridge that may con-tain nicotine or othersolutions, and an atom-izer that, when heated,converts the contents ofthe cartridge into avapor. Using advanced technology, ourproducts allow one the freedom to“smoke” virtually anywhere—withoutthe flame, ash, tar or carbon monoxide

found in traditional tobacco ciga-rettes. Furthermore, our productsdo not dispel any offensive, nox-ious odors—eliminating the con-cern of secondhand smoke to thenon-smoking community.

Vapor Corp. invites bothsmokers and non-smokers to cel-ebrate the value of such an inno-vative concept with them, and

they look forward to realizing their mis-sion of revolutionizing the future ofsmoking. Visit Vapor Corp. online atwww.vapor-corp.com.

IPHONE LIFE: THE MAGAZINE FOR IOS ENTHUSIASTS

Hal Goldstein, Executive Editor/ Publisher,talks about iPhone Life magazine.

CEDN: Who is iPhone Life written for?

HG: Our core reader is someone whoreally enjoys their iPhone, iPad or iPodtouch and wants to get more out of it. Endusers, developers and anyone interestedin the iOS platform will all benefit fromiPhone Life.

CEDN: What do you write about?

HG: Each regular issue is chock full of tips,apps and accessory reviews, reviews of lat-est Apple iDevices, user autobiographies,workplace case studies, plus stories aboutthe deployment and marketing of apps.

CEDN: Can you say something aboutyour special iPhone Life Buyers andHow-to Guides?

HG: We have partnered with the majordigital magazine publisher, Zinio. All sub-scribers of iPhone Life receive the digitaledition in addition to their print subscrip-tion at no extra cost. The digital editioncan be read five ways―on iPhone, iPad,iPod touch, Mac and PC and can also beordered directly from Zinio.

CEDN: What does my subscriptioninclude?

HG: Subscriptions include four regularissues, plus the Buyers Guide, and the

HG: Each fall we produce an in-depthapp and accessory Buyers Guide. Startingthis spring we publish an annual How-toGuide, designed to get beginners startedand make experts out of everyone else.

CEDN: Do you have digital versions? Continued on Page 72

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your company. What’s your main line ofbusiness?

RP: Powermat is a technology companyfocused on wireless energy. We lead theindustry in wireless charging by lettingconsumers charge their favorite smart-phones and devices with a one-time addi-tion of a receiver that enables wirelesspower delivery when the device comesinto contact with any Powermat. At ourcore, Powermat is about adding conven-ience and options for consumers in theway they relate to energy usage in theireveryday environments. For smartphonesand other handheld devices, that trans-lates into wireless charging. But for otherindustries, it means greater flexibility inplanning and design and support for newplatforms that incorporate wireless energy technology.

CEDN: Can you give me an example ofanother industry that is incorporatingPowermat technology?

RP: Sure. About a year-and-a-half agowe began working with Teknion, one ofthe leading international designers, man-ufacturers and marketers of mid- to high-end office systems and furniture productsto incorporate wireless technology intooffice furniture design. They justlaunched the Teknion-Powermat collec-tion which supports office systems andfurniture to act as wireless energy hubswhere users can drop and charge deviceson tabletops and lamp bases for wirelesspower delivery directly through thesePowermat-enabled surfaces. It enablesfreedom, convenience and functionalityby reducing the demand on outlets, wiresand space used at a workstation.

CEDN: To what do you attribute the cur-rent rise in interest in wireless charging?

Why now?

RP: Today our mobile devices do justabout everything for us from waking usup in the morning to delivering our e-mailand keeping us informed about worldevents. We rely on them more and more,and we’re tied to more of them than everbefore. And, since our devices have gonewireless, it only makes sense that charg-ing them should be wireless as well. Theability to recharge without the tangle andhassle of wires is the next logical step inthe continuing evolution of personal elec-tronics. Just as the pay phone, once asubiquitous as Starbucks coffee houses,has now gone the way of all relics, so tooare power cords becoming obsolete.

CEDN: What would you say makes yourcompany unique?

RP: Powermat didn’t invent wirelesscharging. We just perfected it. What’smost unique about our situation, I think,is the fact that when we started there wasno wireless charging industry to speak of.We were the first to launch in this spaceand, in fact, we created an industry wherenone existed before. We pioneered thecategory and now lead on all frontsincluding technology, retail footprint,consumer experience and brand. Andwhile many companies claim to be consumer-driven, I can honestly say thatwe listen to what the end customer wantsand then set our agenda based on con-sumer feedback as opposed to trying to‘sell’ our own ideas of what wirelessenergy delivery should entail.

Look for the rest of this interview inSaturday’s Consumer ElectronicsDaily News.

For more information, call 212-810-6544 or stop by Powermat’s booth 7905,Central Hall.

Powermat (Con’t. from p. 1)

NEATO ROBOTICS CEO MAX SAFAI SEES BIG FUTURE FOR HOME ROBOTS

CEDN: What’s your vision for NeatoRobotics and the future of robotics?

MS: Neato Robotics was founded on theidea that it’s possible to create robots thatare smart enough to perform householdchores as intelligently and efficiently as ahuman. We help free up consumers’ livesby making cleaning easy, thorough andconvenient—giving them more time todo the things they love. In the yearsahead, we’ll continue to revolutionizehome care through the invention of intelligent, powerful robots that arethoughtfully innovated to address dailyconsumer chores.

With the advent of more advanced roboticsystems with increased sensory capabili-ties and the ability to better understandenvironments and ‘think’ through bestscenarios—we see an opportunity toexpand more broadly into other usefulservice functions. The most near-termpossibilities include robots that provideservices conventionally done manually

such as cleaningwindows or foldingclothes, for exam-ple. Form followsfunction, and weanticipate servicerobots in the futureto be more likehome appliances bydesign. They will beoptimized to perform specific householdfunctions, and less likely to be TheJetsons’ universal robotic maid Rosie.

CEDN: Has it been hard launching a newrobotics start-up in this economy?

MS: Launching a new company engagedin the development of new technology israrely easy, and the current economy cer-tainly presented its own challenges.Neato Robotics is really a classic SiliconValley start-up in the sense that a smallteam with limited resources has leveraged

What does your laptop bag say aboutyou? According to the majority of techaccessory companies, it says: you’re amid-level, middle-aged exec who priori-tizes function over fashion―essentiallyyou’re “basic and boring.”

Founded by Canadian brothers Andyand Mike Priestman in 2009, PKG(www.nice-pkg.com) was built upon 40years of experience, hardwork and passion from theirfamily’s distribution com-pany Precor ConsumerElectronics. The PKG brandoffers a full line of digitalcarrying accessories and injust one short year has suc-cessfully decked out morethan 20,000 consumers infashionable, affordable andunique tech bags and accessories throughretailers such as Future Shop, Best Buy,HMV, as well as independent lifestyleretailers, all the while managing to keeptheir grassroots, subculture appeal.

By catering to a younger demo-graphic of style-savvy business profes-sionals who express themselves throughpersonal style, PKG has grown their salessubstantially within the past year. “PKGis inspired by a lifestyle,” said Andy

Priestman, Co-founder and Director ofBrand Development. “As opposed tomaking a product that tries to suit thetastes of everyone, we wanted to focuson a specific demographic, focusing onproviding accessible luxury. We’vepulled inspiration from the young influ-encers, fashion insiders and indie musicand urban artists who are really at the

ground level.”PKG satisfies a

hugely growing need inthe marketplace for differ-entiated and fashionabletech accessories, by cater-ing to a demographic thathas been overlooked byother tech retailers. “I wastired of seeing black neo-prene laptop sleeves and

black polyester bags,” said Mike. “Thenon the other hand there were these veryexpensive ‘specialty’ bags sold at a verylimited number of retailers. There wasnothing in between.” PKG tries to findthe perfect balance between fashion,form, function and affordability.

For more information, call 800-268-1172, go to www.nice-pkg.com, orvisit booth 4024 in the North HalliLounge Pavillion.

NEW CANADIAN ENTREPRENEURIALVENTURE EXPANDS BY CATERING TOA NEW DEMOGRAPHIC IN TECH BAGSAND ACCESSORIES


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MY GAIT MAKES IT EASIER FOR SENIORS TO ACCESS THE WORLD OF COMPUTERSWith the introduction of an entirelycloud-based computer to the senior mar-ket in 2009, MyGait established itself asthe first company to successfully bring aconsumer facing cloud computer to mar-ket. So successful were the efforts ofMyGait and its Founder/CEO Jeff Hillthat, in November 2010, MyGait won tophonors in the Houston Business Journal’sFastTech50, awarded annually to thefastest growing technology company inHouston. In December ConsumerElectronics Daily News sat down withJeff Hill to learn more about MyGait.

CEDN: So, what does MyGait do?

JH: We make it easy for seniors or any-one intimidated by technology to usecomputers and the Internet. We providea complete solution with hardware,

customized softwareand unlimited, worry-free service and sup-port to get and keepour customers online.But ultimately it’s ourfriendly and patient,U.S.-based customersupport team thatbuilds the trusted relationship we enjoywith our customers and is, ultimately,the key to our success. In short, MyGaitis all about the customer experience.We consider our users part of one bigMyGait community, with our agents asa cross between computer technicianand activities director.

CEDN: We hear so much about cloud computing; what about MyGait is‘cloud-based’?

JH: Everything, basically. The MyGaitComputer is a thin client desktop com-puter whose sole function is to launch acustomized Web interface to accessMyGait’s cloud-based operating systemand software programs―all hosted andrun in our data centers.

Our customers simply want a computerthat works. They don’t care if programsare running in the box in front of them oron the moon as long as, when they turnthe computer on, it works. In fact, beingcloud-based solves the most commoncomputing headaches for seniors―namely protection from viruses, unneed-ed software downloads and data loss.With everything run and stored in thecloud very little can go wrong on the PC.That’s why we call it ‘Failure free andworry free computing.’

CEDN: Where can I get one for my parents?

JH: Last year we sold direct-to-consumer exclusively through ad place-ment in national publications targeting

seniors [AARP, Reader’s Digest, Parade,etc.]. In the last five months, we havepushed hard to penetrate retail withvery promising results. Partnering withSeniorCircuits has been a major break-through for us. Selling into retail as aproduct within a category rather than aline extension has made a huge difference. The entire line-up ofSeniorCircuits products are on displayat the Silvers Summit.

CEDN: So what’s new this year?

JH: We are excited to introduce two newproducts at the show―The MyGait Elite[retail $799], which features an integrat-ed DVD player, and the MyGait TV Box[retail $499], which brings the MyGaitexperience into the living room.

We are also delighted to announce thelaunch of MyGait’s Community GamingNetwork and InterActive Radio forSeniors. These programs will provide arich source of daily [inter]activity for ourcustomers. For live demos of both, comeby booth 3313.

PATHWAY INNOVATIONS ANNOUNCESHOVERCAM ʻMINI ̓OFFICE CAMERAFOR MOBILE PROFESSIONALS

Building on the success of the HoverCamX series document camera products intro-duced at CES last year, PathwayInnovations and Technologies, Inc. (PIT),based in San Diego, Calif., is launchinganother unique camera product—theHoverCam Mini, a pocket-sized multi-functional camera for scanning, faxingand video presentation applications fortoday’s highly mobile work force.

PIT is creating a whole new productcategory for “Office Cameras” or whichit calls the “OfficeCam.” Unlike typicalweb cameras, point and shoot digitalcameras or smartphones, OfficeCameras are better suited for digitalimaging and video communicationneeds around the office to scan clear

images of A4 sized letter documents,receipts, business cards, to capture stillimages and record video of objects andpeople and to use as a video camera withSkype™, GoToMeeting™ and othervideo conferencing services. In addi-tion, the company believes that theHoverCam Mini and its accompanyingsoftware provide an easier way to pre-pare, file and manage expense reports.

Unlike conventional scanners, theHoverCam Mini scans images and documents in a second or less and canvirtually fit into any pocket. Mobile pro-fessionals can finish their expense reportbefore a trip ends, or capture their notesand ideas with a single click.

To use, simply plug the pocket-sized

Mini into an openUSB port on thecomputer and thesoftware is automati-cally installed. Forlive presentations,connect the comput-er to a projector toshow real-time images of documents or3D objects. You can also use theHoverCam Mini to conduct a video con-ference to communicate ideas, demon-strate a product and more. The videostreams at 17 fps in 720p video mode or30fps when set at VGA resolution.

Key features and benefits include:• 3 mega pixel lens that captures 200 ppioptical resolution images for a clear picture.• Includes optional SnapReader softwarefrom TopSoft (which has been down-loaded more than 2 million times) toallow digital enhancement of images to400 ppi resolution.• The Mini includes HoverCam’sReceipt Manager software, which allows

users to create an OCR processedexpense report in minutes that can beexported to PDF or Excel.

According to PIT, using the Mini as ascanner is much more convenient thanroller-based conventional scannersbecause the scanning time is one second,there are no paper jams and unusuallysized receipts can be scanned.

About Pathway Innovations and Technologies, Inc. Pathway Innovations and Technology,Inc., based in San Diego, Calif., is thedesigner and manufacturer of HoverCamdocument cameras and ‘Office Cameras’used by schools, hospitals and business-es. The cameras are used for live presen-tations, video conferencing, scanning,video recording and student assessment.

For more information, call 858-812-6358, e-mail [email protected],visit www.thehovercam.com or stop bybooth 35955, South Hall.

At CES 2010 VistaQuest introduced afull-function digital weatherproof andwaterproof camera which can be used forskiing, boating, hiking or just sightseeing.

The VQ8920 can easily be carried inyour pocket or in a purse due to its slimcompact styling and you get all these fea-tures without having to break the

vacation budget. They are now furtherrefining the camera and adding such fea-tures as image stabilization.

The well-designed VQ8920 SportSeries wonder promises a land and seacamera worthy of its much higher-pricedcompetition.

Whether someone chooses a

vacation to a tropical isle or a“staycation” in his ownhometown, having an all-weather waterproof cameraeliminates a lot of nightmaresituations that can ruin specialoccasions. Recreation enthusi-asts no longer have to fear rainat the parade or the kids’ ballgames, andthey won’t have to miss the flora andfauna in a misty rainforest.

Detailed images are ensured with the8MP resolution and an 8x digital zoomwith smile detection and a flash that theuser can control. Photographers can use

up to an 8GB SD card forample storage while the 2.4-inch LCD screen permitseasy viewing all the waydown to its maximum depthof 10 feet. Top those fea-tures with the ability torecord video and an MSRP

of $99, these colorful (red, blue, greenand purple) and sturdy waterproof digi-tals can provide some fun and excitementwhether the photo-buff is a diver, aboater, or an adventurer who wants toforget about the environment and forgehis own adventures.

VISTAQUEST INTRODUCES AFFORDABLE SPORT SERIES DIGITAL CAMERA

so many disciplines of engineeringacross both hardware and software toproduce a product that resets the category.Moving forward, we recognize that theuser interface is going to play an increas-ingly important role in the user-robotrelationship, and in order for it to be arewarding experience in the long run, itneeds to be executed properly. Constant

Neato Robotics (Con’t. from p. 44) innovation and keeping close to your cus-tomers are essential elements for success,and we are positioning ourselves tobecome a top brand in the emerginghome robotics category.

CEDN: How has business been sinceyou began shipping units last year?

MS: Initial demand exceeded our bestexpectations, which is always a pleasant

surprise, but it left us scrambling toexpand our supply. We’re catching up, andwe expect to expand our sales and distri-bution channels moving into the new year.

CEDN: What can we expect from NeatoRobotics in 2011?

MS: We will begin expanding into regionsoutside the U.S., beginning with the U.K.market in Q2 2011 and other European

markets later in the year. We’ll be provid-ing our first software update for NeatoXV-11 owners in the first half of 2011 viadownload from the Neato Robotics web-site to the robot’s USB port. We’re alsoworking on a number of improvements tothe robot’s cleaning system.

For more information about NeatoRobotics, stop by booth 3415, North Hall.

CES11.Jan5.qxd:10.875 w x 14 h 12/27/10 12:03 PM


HYUNDAIʼS BLUE LINK MAKES YOUR LIFE EASIER

Barry Ratzlaff, Director, HyundaiMotor America, reflects on his company’s success.

CEDN: How has Hyundai succeeded in achallenging economy when so manyother automakers have slowed down?

BR: Hyundai’s success starts with ourcars. We’ve focused onyear-over-year qualityimprovements, clearlyemerging as a leader inthis category. Our com-mitment to improvingfuel economy places usamong the leaders inmiles-per-gallon, and we’re the onlycar company to commit to 50 mpg cor-porate average fuel economy by 2025.But cars are an emotional product, andwhat really drives emotional impact isdesign. Our newest models—Tucson,Sonata and Elantra—feature a newdesign direction called fluidic sculp-ture that is really driving new buyersinto showrooms.

CEDN: Tell us about your new telemat-ics product debuting at CES?

BR: Simply put, Blue Link® makes yourlife easier. From its intuitive interface,smart packaging, and unique feature set,we believe it affords drivers more con-nectivity and access to information thanany solution on the market today.

CEDN: What will BlueLink cost?

BR: Many of the mostcritical safety applications,including automatic crashnotification and assistance,

SOS and advanced roadside assistance,will be part of Hyundai Assurance. We’restill working on final pricing, but expectother packages to follow Hyundai’s typi-cal pattern of offering new vehicle tech-nologies at an accessible price point.

CEDN: When will Blue Link-equipped

MARCHON3D, A DIVISION OF MARCHON EYEWEAR, INTRODUCES EX3D EYEWEAR

David Johnson, President ofMarchon3D, discusses the company’spatent-pending 3D lens technology andnew product launch at the 2011Consumer Electronics Show.

CEDN: Who is Marchon3D™?

DJ: Marchon3D is a division of MarchonEyewear, one of the world’s largest man-ufacturers and distributors of quality eyewear and sunwear. Marchon3D spe-cializes in 3D passive eyewear featuringM3D™, our patent-pending, curved 3Dlens technology with the added benefit of100 percent UVA, UVB and UVC sun

protection. All our 3D eyewear is RealDcertified ensuring the highest quality 3Dviewing experience with RealD and allpassive 3D systems.

CEDN: Tell me about your patent-pending M3D lens technology.

DJ: Since Marchon has always beenon the cutting edge of eyewear tech-nology, we recognized more than twoyears ago that there was a growing 3Dtrend. We are now leading the way in3D eyewear with our revolutionary,patent-pending M3D lens technology.Our circular polarized curvature lens

CEDN: What else does Marchon3Doffer in the 3D entertainment realm?

DJ: Marchon3D can create customizedeyewear solutions to fit a company’sunique needs, such as co-branding, 3Dpromotions, premieres and special eventsand more. Marchon3D is a division ofMarchon Eyewear, one of the globalleaders in manufacturing and distributionof quality eyewear.

For more information, contact [email protected], stop by Marchon3Dbooth 21556, South Hall or visit marchon3d.com.

technology provides high-definitionoptics and delivers a superior viewingexperience beyond 3D flat lens capa-bility while eliminating light contami-nation, distortion and haze. Our lensesalso provide 100 percent UV protec-tion and exceed FDA impact resistanceand ANSI Z80.3 special-purpose UV requirements.

CEDN: What products are you showingat CES?

DJ: Marchon3D is launching Ex3D, abrand new 3D eyewear collection forpassive system technology. Our Ex3Dcollection is a complete assortment ofmen, women and tween styles in design-er shapes and colors that easily work withany lifestyle. The collection ranges from$30 to $35 at retail and will be distributedin electronic retailers and movie theatersstarting spring 2011.


The conveniences of life are not neces-sary for living, but once you have them,you don’t know how you ever lived with-out them. This is the mantra that has driv-en the folks at SimpliciKey’s headquarterssince the inception of their award-winningremote control electronic lock.

Developed to give families greaterconvenience and enhanced security,SimpliciKey, LLC will launch their newSimpliciKey™ Remote ControlElectronic Deadbolt early this year. Theelectronic lock will offer a more simplis-tic approach to secure residential accesswith a design that homeowners will be

proud to display on their front door. Convenience starts with easy installation,and SimpliciKey rises to this challengewith the install and set-up taking about20 minutes or less. Needing only ascrewdriver when standard holes arealready drilled into the door and doorframe, SimpliciKey is a plug-and-playdevice, serving as the perfect replace-ment for existing door hardware.With its handheld remote controlled key-fob, SimpliciKey customers can unlocktheir deadbolt with the touch of a buttonat distances over 50 feet from the door.SimpliciKey deadbolts come with two

128-bit AES encrypted remote controlkeyfobs for secure transmission. Withpowerful memory built into each lock, upto six more can be added for a total ofeight uniquely coded keyfobs.

Designed with backlit keypads,SimpliciKey deadbolts are capable ofstoring up to 16 four—six digit entrycodes, making it possible forSimpliciKey owners to create, administerand delete codes. This allows authorizedguests secure residential access, even ifthe homeowner is not present. To furtheraccommodate all members of the family,SimpliciKey includes a traditional six-pin, bump-resistant keyway for those inthe household who prefer this method ofentry as an option.

SimpliciKey deadbolts draw a gracefulbalance between traditional locks andelectronic locks of the future. WhileSimpliciKey is designed for any doorneeding a deadbolt, the design team atSimpliciKey had the front door in mind

very early in the process. Understandingthat front door hardware also has thepower to enhance the beauty of the home,SimpliciKey locks feature slim profilesand rounded edges with wonderfully craft-ed sliding covers to conceal the keypadwhen not in use. As if restoring style andgrace in door hardware was not enough,SimpliciKey even carried over the curvysilhouette to the sleek remote controls.

It looks like SimpliciKey deadbolts arenot only on the brink of adding conven-ience and peace of mind to lives acrossthe country, but enhancing the beauty ofhomes across the land—starting with thefront door. Yes, the conveniences of lifemay not be necessary for living, but afterowning these new SimpliciKey dead-bolts, you may just wonder how you everlived without them.

For more information, visit theSimpliciKey booth 3517, North Hall. Youcan also contact SimpliciKey at 703-904-5010 or online at www.simplicikey.com.

CRYSTAL EMBOSSED LEATHERMOUSE IN 2.4GHZ ULTRA FAR WIRELESS OPTICAL

Are you sick of the traditional,boring black and silvermouse? We are.

G-Cube® is introducingCrystal Embossed Leathermouse to add a luxury touchto your desktop! The designmotif of this wireless opticalmouse is the beauty of itsunique skin. The design hasovercome the traditional diffi-culties of applying various materials tothe curved surface. This innovationenhances the beauty of a mouse with dif-ferent texture and hands-on touch provid-ing the ultimate solution to the users.Leather skin provides an elegant andsophisticated look. To protect the mousefrom scratches while traveling, a mouse-shaped acrylic case is included. Themouse is built with the most up-to-datehigh specifications for its performances.

“Win over Laser” technologyreserves power and improve sensorprecision, offers better cursor control

on a wider range ofsurfaces than a tradi-tional laser mouse.

Other features suchas an ultra far distance of15 meters allows you touse the wireless mouseat a far distance whileprecisely on the dot.Ergonomic 4D wheelallows for horizontal and

vertical scrolling; sensitivity adjustableamong 800/1000/1200/1600/2000 DPI.Three selectable report rates of125/250/500Hz which can be preset touse with a variety of applications such asOffice, drawing and gaming, while thetraditional USB mouse is fixed at only125Hz. You may also set a private chan-nel to avoid wireless interference. Nomore guesswork of whether the mouse isdead or just needs a new battery with thebattery status indicator and low battery


SIMPLICIKEY REMOTE CONTROLELECTRONIC DEADBOLTS DELIVERCONVENIENCE AND GRACE TO THE FRONT DOOR

CES11.Jan5.qxd:10.875 w x 14 h 12/27/10 12:03 PM


BLUETOOTH AUDIO TESTING JUSTGOT FASTER AND EASIERCES, Las Vegas, January 2011 sees thelaunch of the world’s first completeaudio test system for Bluetooth devices.Prism Sound’s award-winning dScopeSeries III audio analyzer now supportsaudio streaming directly between testsystem and Bluetooth device, enablingreal-time, closed-loop testing ofBluetooth audio systems.

Up until now, audio engineers wouldneed to test Bluetooth devices using arange of analogue, digital, electronic andelectroacoustic audio test equipment,plus software-based signal generationand analysis tools. This was both time-consuming and cumbersome, and did not

easily translate to automated manufactur-ing or verification testing environments.

The dScope Series III test systemintegrates analogue, digital (S/PDIF andI2S), electronic, electroacoustic andBluetooth measurement capabilities in asingle instrument, eliminating the needfor time-consuming signal generationand analysis in external software. WithdScope Series III, Bluetooth audio devel-opment, compliance testing and manu-facturing is now faster and easier thanever before.

Prism Sound is a UK-based audioengineering specialist that supplies audiotest and measurement instruments to

and multi-tone testing.Designed to be highly pro-grammable, the dScope SeriesIII can be automated from awide range of third-party soft-ware applications using ActiveX controls, or internally usingVBScript.

The dScope Series III istruly a unique instrument, offering morepowerful analysis tools at a more com-petitive price than any other system onthe market.

Prism Sound will be demonstratinglive measurements on Bluetooth audiodevices at the Venetian Towers, Suite30-211.

For more information, call 973-983-9577 [U.S.] or +44 (0)1353 648 888[U.K.], e-mail [email protected] orvisit www.prismsound.com/test_measure.

ARE YOU A MOM? THE NEER APPWILL KEEP YOU SANE!

Life is busy. Many times, too busy.Even if your day is going great, a sim-ple snag in a family, workplace or socialschedule can send your blood pressurerising. We’ve all been there and we tellourselves, “Stop the insanity!” Nowthere’s help, in the form of a new appfor your smartphone.

A new division of Qualcomm―Qualcomm Services Labs―and the Neerteam were hit with a bolt of an idea whenthe core techies sat down to talk aboutwhat kind of apps today’s moms (anddads) really need. They used their ownexperience and needs in managing lifewith family, work and friends, and cameup with Neer, an app completely uniquein the marketplace (and ready for you to

download for free today for your Androidor iPhone 4).

Has your husband left work? Has hepicked up the kids? Are you running latefor your meeting? Late for Girls NightOut? Read ahead to learn how thesequestions can be answered without liftinga finger!

Neer is an intuitive, fun-to-use appdesigned specifically to ease the dailystress of schedules and provide yourselect group of connections with locationinformation that you share privately. It’snot about broadcasting to social networksor collecting the most friends. It’s aboutstaying in touch and on schedule withthose most important to your life, seam-lessly, easily, every day, and at the times

you most need it. You define your

groups―family, friends,work colleagues, sportsteam, or other, and youchoose the locations toshare with each, and when.Then Neer takes over, itsadvanced location-sensingtechnology automaticallykeeps everyone up-to-date: when you or yourspouse have picked up thekids, left work, or are atthe store to pick up dinner. Using Neer, youcan easily, effortlessly and securely let oneanother know where you are. It’s your ownwhite picket fence; it’s your world and onlythose you invite can play behind it.

“Our thunderbolt came from theoriginal idea to build this app to helpour friends and families to help keeptrack of each other,” said Ian Heidt,

Director Services Strategy atQSL. “Now, with the seriousconsequences of distracted driv-ing, Neer is even more relevant.I don’t have to take my eyes offthe road to let my wife knowI’m on the way home, headed topick up our two young kids, orstuck in traffic. It does it allautomatically.”

The Neer team knows whatdaily life is like for moms andrespects the important role theytypically play in keeping tabs on

who is where, when and how. Using Neerequals ease of mind and fewer miscommu-nications and stress with family, work andfriends. This truly is an app built for YOU.

With Neer, now you know. You’llwonder why your phone wasn’t this helpful all along!

For more information, visitwww.neerlife.com.

We sat down with Alden Stiefel, CEO ofMaxxsonics USA in Lake Zurich, Ill.“Maxxsonics is celebrating its 10th yearof business this year. It’s been a very suc-cessful 10 years, and we’ve managed tonavigate ourselves through these verytough economic times,” Stiefel said.

“Our core industry competency, caraudio products, has seen many of ourcompetitors downsize, have financialproblems and, to some extent, go away.Our continued growth and success isbased on supporting our sales partners,

acquisitions and product development. “Starting with Hifonics and Crunch

in 2001, we acquired Autotek in 2004and then acquired MB Quart in 2005. Sowith four brands we address separate seg-ments of the car amplifier, subwoofer andspeaker categories. Through our brandswe can address price, performance, brandheritage, and of course, distribution.”

Stiefel continued: “Each year weintroduce new products for each brand tokeep the distribution fresh. At this year’sWCES we are introducing approximately

75 new products. Thegoal is always to hit thesweet spot for our cus-tomers where they can beprofitable and stay onestep ahead of their com-petition. Our goal is toaddress each distributionchannel independentlywith some unique products. We now sellthe major Internet companies direct. Thisallows us to have a better relationshipwith these customers instead of alwaysbattling price. This channel obviouslywill continue to grow and we nowauthorize select sites. We are also launch-ing a non-Internet line of Hifonics to sup-port our brick and mortar customers so

we cover the gamut ofdistribution support.

“Lastly, we under-stand the need to ensureconsumer loyalty andconfidence, so inNovember we launched aprogram for the con-sumer called ‘Maxx

Plan’ to purchase extended warranties onour amplifier products. Overall, the con-tinued key to our success is to supportour selling partners, innovative productdesign, and supporting the consumer.”

Maxxsonics is located in the Hiltontower, suite 2935, Thursday throughSaturday. Check them out atwww.maxxsonics.com.

MAKE THE CONNECTION WITH ALCATEL-LUCENT

Partnering In A Web 2.0 World

Alcatel-Lucent can help unlock opportu-nities with cutting-edge solutions thatdrive new revenues, optimize costs andsatisfy customers in an anywhere, anytime world.

With a potential $100 billion marketopportunity out there, it’s time to rethinkhow you do business. Achieving successin today’s evolving market means

connecting with partners across indus-tries and disciplines to deliver the inno-vative applications and services requiredin today’s competitive market.

The on-ramp to the next generation iscloser than you think. Applications andservices that were once just an idea or afantasy from the movies are now becom-ing a reality in how people work, live andplay. Alcatel-Lucent has fostered anecosystem of service providers, developers,

advertisers and consumers to create anddeliver innovative solutions with real-lifeimpact. From the LTE Connected Car, to avirtual personal stylist, a total fan experi-ence and the ability to remotely manageand monitor home appliances, the solu-tions of tomorrow are reality today.

Turning these innovative solutionsinto revenue reality is the next step.Understanding the business of networkevolution with its rich applications andservices takes insight and appreciation ofthe value a cross-industry ecosystem pro-vides. A proven partner eases the way. Before writing the book, buildingthe car and developing the ecosystem,

Alcatel-Lucent built the network. Andthrough the network comes the under-standing of how to leverage it and delivera personalized consumer experience.Enabled by the always-on, high-bandwidthnetwork, you can bridge the gap from thenow generation to the next generation.

It’s no longer business as usual―thestakes are high as customer demandsimpact the communications world. It’stime to redefine your business model.Get connected and discover how to prof-itably deliver innovative new servicesthat simplify and enhance the end user

many of the world’s leadingaudio design houses and man-ufacturing operations in consumer electronics, auto-motive, broadcast and proaudio sectors and beyond.

Prism Sound’s highlyacclaimed dScope Series IIIinstrument includes preci-sion, automatic gain-ranging whichallows high resolution analogue meas-urements over a massive range, from afew micro-volts to more than 150 voltsRMS, and from less than 1 Hz to over90kHz. Its dedicated hardware interfaceuses DSP to provide a wide range of real-time measurements, while its softwareexploits the host PC for almost unlimitednumber crunching and analysis optionssuch as Fast Fourier Transforms, unique‘Smart FFT’ soft instruments, swept sine

MAXXSONICS CELEBRATES A DECADE OF SUCCESS


CES11.Jan5.qxd:10.875 w x 14 h 12/27/10 12:03 PM

.BEST OF SHOW



Continuing their legacy of developingdesign-focused, quality headsets, six ofPlantronics, Inc.’s latest products havebeen named CES Innovations Design andEngineering Awards winners in three cat-egories. The award recipients include thenew Plantronics Savor™ M1100Bluetooth® headset for mobile phonesand the Plantronics Savi® 430, the firstportable PC-based wireless headset sys-tem that incorporates DECT™ technolo-gy for brilliant audio quality with Skype®

and other services. Elizabeth Bastiaanse Hamren,Vice

President of Product Marketing atPlantronics, attributes these awards to spe-cific factors. “Plantronics prides itself indeveloping products that exceed con-sumers’ expectations by combining greataudio, and innovative features with excep-tional usability and style. These awardsreflect our deep understanding of customerneeds and our unrelenting commitment toinventing new products and services thatenable clear and quality communications.”

CES Innovations Design and

Engineering Awards:

Starting off the list of winning products is

BackBeat® 903+ (Headphones). ThePlantronics BackBeat 903+, an update tothe popular BackBeat 903—a stereoBluetooth headset designed for users withactive lifestyles. It provides rich wirelessstereo music and the ability to answer/enda call with a single touch of a button. TheBackBeat 903+ headset features ruggedi-zed, sweat resistant-materials and a flexi-ble design with three levels of earpieceadjustment for a secure and comfortablefit during long workouts.

BackBeat 116 and 216 StereoHeadphones with Mic (HeadphonesCategory). Two new corded products winaccolades, as well. The first, thePlantronics BackBeat 216, is a certifiedheadphone for iPod, iPhone and iPad. Itenables users to get the most from theircompatible devices by offering bold, richaudio for music, calls and multimediaapplications. The second headset, theBackBeat 116, features the popular ear-bud form factor with a simpler in-linecontroller and built-in mic. The standard3.5mm stereo connector and interfacemakes it compatible not only with theiPhone, iPod and iPad, but also mostAndroid-based phones, BlackBerry®

smartphones and other music phones. Still haven’t gotten your attention?

For the gamers, the GameCom 777Gaming Headset with virtual 7.1 sur-round sound enabled by DolbyHeadphone and Dolby Pro Logic® IIxtechnologies combines immersive sur-round sound and Plantronics’ designexcellence to deliver an unmatchedsound and voice experience for PCgamers. This open-eared gaming headsetwith Dolby Headphone technology givesyou an unparalleled audio advantage.The GameCom 777 was honored in theheadphones category.

Business professionals will love theaward-winning Plantronics Savi 430,designed for busy and on-the-go workerswho travel frequently within a corporatecampus. It is ideal for use with laptops ornetbooks for voice, video and data com-munications. It features a lightweight,noise-cancelling headset and DECT USBadapter to provide brilliant audio and upto 300 feet of range.

The final product honored this year isthe Plantronics Savor M1100 Bluetoothheadset, featuring three microphones thatwork in harmony to ensure every word isheard clearly during conversations. Twoof the three microphones precisely cap-ture the user’s voice and simultaneouslycancel background noise. The thirdmicrophone automatically activates whenin extremely noisy situations, helping toovercome the most challenging environ-ments while maximizing battery life.

With all of these amazing Plantronics

products on the market, picking the per-fect headset has never been easier.

To learn more about these winningproducts, please visit the Plantronicsbooth 31123 at CES 2011, visitwww.plantronics.com or call 800-544-4660. You can also visitwww.cesweb.org/innovations, whereyou can see a list of product categories,as well as each product name, manufac-turer information, designer, description,photo and URL. Honorees for theInnovations Design and EngineeringAwards Showcase are selected by a pre-eminent panel of judges consisting ofindependent industry designers, engi-neers and journalists.

BackBeat, GameCom, Savi, andSavor are trademarks or registered trade-marks of Plantronics, Inc. The Bluetoothtrademark is owned by Bluetooth SIG,Inc. and any use of the mark byPlantronics, Inc. is under license. Dolbyis a registered trademark of DolbyLaboratories. iPad is a trademark ofApple, Inc. iPhone and iPod are trade-marks of Apple Inc., registered in theU.S. and other countries. BlackBerry isthe property of Research In MotionLimited and is registered and/or used inthe U.S. and countries around the world.All other trademarks are the property oftheir respective owners.

TOUGH YET BEAUTIFUL: SPECIALITYGLASS CREATES DURABLE COVERFOR CONSUMER ELECTRONIC DEVICESBy Dave Velasquez, Corning Incor-

porated Director of Marketing andCommercial Operations, Gorilla® Glass

As one of the primary ways users interactwith a product, consumers and manufactur-ers are both well aware of the importanceof displays. The increasing prevalence oftouchscreens on smartphones and tabletshas placed the display even further in thespotlight. It’s no longer one of several ways that users interact with a device, butquickly becoming the only way.

With the increased importance of thedisplay, consumers have little tolerancefor scratches and damages that distortimage, interfere with performance ornegatively impact the aesthetic.

Ironically, though, the introduction oftouch interfaces to consumer devicesactually increased the likelihood of thishappening. Since the users are frequentlytouching the display, there’s a muchgreater chance that the display will getsmudged, cracked or damaged. Just thinkof the type of abuse smartphones andtablets need to withstand. They getdropped, shoved in overstuffed bags, putin pockets with sharp keys, tossed inpurses where who knows what else lurk-ing … and that’s just an average day.

To improve the durability of displays,Corning scientists spent 18 months devel-oping a unique glass composition thatcould be used as cover glass, which wouldeventually become known as Gorilla

sensors can bemounted to the under-side of this chemically-strengthened glass.The addition of thiscover glass helps thedisplay become moredamage-resistant toscratches, drops and

bumps. It also creates a pristine appear-ance and allows the touchscreen inputs toremain consistent.

Gorilla Glass is currently being usedas a cover glass for IT and handhelddevices. Gorilla Glass can also be used asa laptop cover, featuring designs printedon the glass. To date, more than 27 majorbrands have chosen Gorilla Glass, and itis designed into more than 290 devices.

Corning is exploring several marketsoutside of consumer electronics in whichthe benefits of Gorilla Glass could proveto be very valuable. Gorilla Glass’s

Glass. This environmentally-friendly thin sheet glass wasmade for applications wheredurability and scratch-resistance are critical.

Gorilla Glass is chemi-cally tempered through anion exchange where largeions are “stuffed” into theglass surface, creating compression. Theglass is then placed in a hot bath ofmolten salt at a temperature of approxi-mately 400°C. Smaller sodium ions leavethe glass, and larger potassium ions fromthe salt bath replace them. These largerions take up more room and are pressedtogether when the glass cools, producinga layer of compressive stress on the sur-face of the glass. This special composi-tion enables the potassium ions to diffusefar into the surface, creating high com-pressive stress deep into the glass.

These features are especially criticalon devices with multi-touch capacitivesensors. With Gorilla Glass, touch Continued on Page 109

INDUSTRY ACCOLADES CONTINUEFOR PLANTRONICS ̓MOBILE AND GAMING PERSONAL AUDIO COMMUNICATIONS SOLUTIONS

OOMA INTRODUCES HD MOBILE CALLING TO SAVE YOUR VOICE AND YOUR MINUTESOne of the biggest challenges mobilephone consumers face is the lack of callquality during most cellular conversa-tions. With today’s announcement fromOoma, call clarity is no longer an issuewhen calling to another Ooma customerfrom your mobile phone. Now Oomacustomers can enjoy the clearest andmost natural-sounding mobile phonecalls with the Ooma HD Mobile App.

With built-in support for OomaPureVoice™ HD technology, the applica-tion is now available for Android as wellas iPhone, iPad and iPod Touch devices.

By tapping into their Ooma servicethrough Wi-Fi or a 3G data connection,users of the Ooma HD Mobile App avoidexpensive international calling rates andsave the precious monthly calling min-utes associated with cellular calling

plans. Standard rates for U.S. calls arejust 1.9 cents per minute or less than halfa penny per minute when you sign up fora mobile calling plan from Ooma. Lowrates for international calls also apply,saving Ooma customers up to 90 percenton international calls.

In addition to the Ooma HD MobileApp from Ooma, one of the first mobileVoIP offerings in the United States tosupport HD voice technology, the com-pany has also unveiled an optimized ver-sion of “My Ooma” for mobile browsers.Now customers can more easily accesstheir Ooma account from their smart-phone and listen to voice mails, checkphone logs, update contacts, change

preferences and checkmobile and internationalcalling balances.

You can experiencemobile HD calling and thelatest features from Oomaat the company’s booth,South Hall 31628. If yourfeet wear out before youcan make it to the booth,you can listen to the differ-ence online, go to www

.ooma.com/products/ooma-purevoice. Use of the Ooma Mobile HD App

requires an Ooma Hub or Ooma Telo.


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POWERMAX INTRODUCES NEW LEDFLASHLIGHTS AND BATTERYNeville Lin, President of Powermax

USA, a leading battery company in pri-vate label and value brand manufacturer,talks about his company.

CEDN: We noted that your booth islocated in the ‘Sustainable Planet’ sectionof this year’s CES Show. How are yourbatteries ‘green?’

NL: We have responded to the ‘green’initiative with our new ‘Pre-ChargedRechargeable Batteries’ and a ‘GreenAlkaline’ with no mercury, no cadmiumand no lead.

CEDN: You mention the new ‘Pre-Charged Rechargeable Batteries;’ what is

the benefit of these?

NL: All of our Insta-Use Pre-ChargedRechargeable products are made of 100percent recyclable materials, includingthe packaging and battery itself [no mer-cury, no cadmium and no lead], thus cre-ating a complete earth-friendly line ofbattery products in an effort to reducebattery disposal waste in landfills. Usingone rechargeable battery can keep thou-sands of alkaline batteries from beingdisposed in landfills each year, and ourACDelco Insta-Use Pre-Charged batter-ies hold their charge longer than standardrechargeables.

CEDN: You also offer private label

manufacturing. Where do you see thebattery industry trend going? Nationalbrand vs. private label?

NL: National brands continue to spendpromotional dollars to increase their mar-ket share and compete with both valueand own brand programs. Consumerswill search for best value, given the eco-nomic climate and our NBE quality thetrend will continue.

CEDN: How does yourPowermax/ACDelco and private labelbrands fit today’s retailers’ needs?

NL: Retailers need to differentiate theirown brand programs with unique seg-ments, sizes and promotions. PowermaxUSA offers solutions to create excite-ment, traffic and most importantly, value.

CEDN: I also heard that you are going to

introduce new ‘LED’ flashlights andlantern. Can you tell me more about this?

NL: The new LED technology providesenergy saving technology, longer lastingbulb and optimum illumination at a rea-sonable cost for the flashlight and lanternindustry. We have a full line of flashlightsto fit consumers’ needs from house, auto,work and indoor and outdoor. Our newpackaging is great and eco-friendly, thedesign is exciting, and the product is excellent and cost-effective!

For more information, stop by SouthHall booth 26002 or visit www.powermaxusa.com.

ABSOLUTE WARNS CONSUMERS OF HIGHEST RISK AREAS FOR COMPUTER THEFT

Top 10 Places Consumer

Computers Are Stolen

1. K-12 Schools 2. Residential Properties 3. Automobiles 4. Businesses/Offices 5. Universities and Colleges 6. Hotels and Motels 7. Restaurants and Cafes 8. Stores and Shopping Malls 9. Public Transit (includes taxis, buses,trains, etc.) 10. Airports (terminals, security checkpoints, storage areas and airportrestaurants)

*Limited time offer. See www.lojackforlaptops.com for additional details andto purchase.

Mark Grace continued, “Last year,Absolute recovered over 5,000 comput-ers, and assisted in the conviction of over500 felons ranging from burglars to mur-derers. With LoJack for Laptops, con-sumers can strike back against crime. Weprotect more than 2 million consumerstoday, let us give you the same peace of mind—knowing your essential


DREAMBOTS AN INNOVATIVE COMPANY IN PERSONAL ROBOTICS FIELDCobi Gurievsky, CEO and PresidentDreamBots Ltd., reveals what makeshis company stand out.

CEDN: Tell our readers a little aboutyour company. What’s your main line of business?

CG: DreamBots Ltd. [2008] is leadingnew, innovative low cost technologyfor the personal robotics market [gift,toys, etc.] with unique innovations and technology.

CEDN: What was the most significantevent or series of events affecting yourcompany in the past year?

CG: CES.

CEDN: Did your marketing strategy inthe past year provide you the overallposition you had projected?

CG: Well over expected!

CEDN: Describe your current marketingstrategy.

CG: Online, exclusive distributersworldwide.

CEDN: What do you anticipate to beyour greatest challenge in the year ahead?

CG: Mnf. And giving birth to our mil-lions of wheemes.

CEDN: Are you introducing any new

products?

CG: wheeme.

CEDN: Whatproducts do yousee as being hottestthis year?

CG: Nothing butrobots that interact with the body, tabletsand online health care solutions.

CEDN: What distinguishes your prod-ucts from the competition?

CG: No competition―first ever.

CEDN: How do you handle sales?

CG: National distributors, or by marketand online.

CEDN: Who are your target end users?

CG: Ages from 6-96.

CEDN: Tell us about yourtrade show objectives, plans,products, promotions, etc.

CG: Partners, wholesalers,large retailers, online, OEMs.

CEDN: How do you see thenext year in terms of econo-my, sales, technology and

product evolution?

CG: Very optimistic.

CEDN: To what do you attribute yourcompany’s success?

CG: My vision, to our Lord, tons of hardwork, our beliefs, and myself beingstrong and being stubborn.

For more information, call 646-688-080, e-mail [email protected], visit www.dreambots.com or stop by booth 25714 in the South Hall Lower Level.

can purchase a license of LoJack forLaptops and receive a second licensefor a friend or relative, free.*Computer owners can take advantageof this offer by visiting www.lojackforlaptops.com. Once activated, com-puter owners can access: • Geolocation – For day-to-day use (innon-theft scenarios), consumers cankeep track of their computer on anInternet-based map. Useful for cus-tomers who want to check if the com-puter’s location has changed whilethey are away from home. • Device freeze – If a computer is sus-pected to be simply lost and not stolen,customers can freeze their computer anddisplay a custom message for whoeverfinds it. In addition, an unauthorized usercannot access the content on the comput-er, keeping private information safe in aneffort to prevent identity theft. • Remote data delete – To protect their personal information, customerscan choose to delete a pre-set group of files or all files, including the operating system. • Managed theft recovery – If a comput-er is stolen, the Absolute Theft RecoveryTeam will work with local law enforce-ment to recover it.

Absolute is warning that the risk ofcomputers being stolen from the homeis higher than what may be perceivedby consumers.

“The trends in this list may sur-prise some computer owners.According to our experience, con-sumers think ‘it won’t happen to me’and take chances. They often think ofsecurity issues only when they are onthe move,” said Mark Grace, VicePresident of Consumer Business atAbsolute Software. “However, withschools and residences topping the listof places computers are stolen, ownersneed to be extra cautious, particularlyaround the holidays when home bur-glaries often increase. LoJack forLaptops helps protect you from com-puter theft year-round. That’s why weare offering consumers a give one, getone free deal on LoJack for Laptopsthis holiday season.”

This holiday season, consumers

Absolute Software Publishes The Top10 Places Computers Are Stolen FromAnd Offers Holiday Special To ProtectConsumers

Absolute Software Corporation (TSX:ABT), the leading provider of firmware-based, patented, computer theft recovery,data protection and secure computer life-cycle management solutions, recentlyrevealed the top 10 target areas for thetheft of mobile computers. The maker ofLoJack® for Laptops, the leading anti-theft solution for consumers, alsoannounced a special holiday offer on itsconsumer solution.

The top 10 list reveals that con-sumer computers are more likely to bestolen while at school or home, wherefamilies use their computers the most.The list is based on theft reports filedto the Absolute Theft Recovery Teamby Absolute customers over a one-yearperiod. With the holidays approaching,

CES11.Jan5.qxd:10.875 w x 14 h 12/27/10 12:03 PM


on time shipping and after sales support.Our focus is to increase our customers’sales profitability which would alsoenable us to grow with our customers. Weuse our buying power to bring incrediblevalues to the independent consumer

photographic and electronics retailer. Buy with Ideal Sales and see why

so many customers trust us with theirphotographic and electronics needs.We are well known for excellentknowledge of the products we carryand are in a good position to properlyadvise our clients. If you are looking

Ideal Sales (Con’t. from p. 1) for a particular product which we cur-rently don`t carry, please let us knowand we can use our excellent contactsin the industry to source the productsfor you.

Contact us to experience the ultimatecombination of service, support and thebest prices for the world’s best brands

and products. For more information, contact

us at 718-782-3017, e-mail us at [email protected] or stop by booth 35165 in the South Hall.

With Regards,Ideal Sales

CEDN: How is NAND flash technologychanging the consumer electronics market?

SN: Flash technology is transformingthe storage industry―offering highdensity and superior performance―ina small footprint. We’ve seen howflash memory has been embraced ineverything from USB flash drives andmemory cards used in cameras to MP3players, navigation and laptops―justto name a few. And now with solidstate drives [SSDs], flash storage isleading new innovations, offeringimproved performance, reliability andincreased capacities in a smaller form

factor–which frees designers to bemore innovative in bringing productsto market. NAND flash technology isunleashing the mobility of content,thus fueling innovation in the develop-ment of products for everyone fromconsumers to enterprises.

CEDN: What benefits do SSDs bring toconsumers?

SN: In the consumer space, using SSDsin devices, such as tablets and laptopPCs, makes the products more mobileand portable–smaller and slimmer. Thisis great news for the on-the-go consumer.SSDs truly give a performance edge.Ruggedness and reliability are also

Toshiba America (Con’t. from p. 1) increased, bringing confidence to usersthat rely on these products in so manydifferent aspects of their lives.

CEDN: What’s new from Toshiba in theSSD space?

SN: Toshiba offers some of the highestcapacity, small form factor modules inthe industry. Ideally suited for integra-tion into space-sensitive products,including tablet PCs, laptops, mini-mobile and netbook PCs, the small formfactor SSD modules help these devicesachieve innovative form factors. Forexample, Toshiba offers SSD modulesthat are about 1/2 the thickness of a7mm slim HDD form factor and 1/4 of

the footprint of the 2.5-inch HDD formfactor–so you can imagine the spacesavings that SSDs can provide. Savingspace means more compactproducts–while also making room formore capabilities in the same smallpackage. Toshiba continues to leadNAND flash technology innovation,and is committed to advancing flashstorage and enabling a host of applica-tions that put performance, reliabilityand the overall user experience first and foremost.

For more information about ToshibaAmerica Electronic Components, Inc., call949-623-2900, visit www.toshiba.com/taecor stop by booth 11026 Central Hall.

your favorite band or sports team. Evenadd your favorite photo and print rightonto your skins in minutes. A retail pack-age includes blank vinyl skins, practicesheets, and a download code for our skin-maker software. Each skin has our easy-align system with tabs that lift up and foldto provide a guide when aligning the skinonto the device. No other skin manufactur-er has this patented alignment technology.

Many of the devices we make skinsfor also have the functionality to down-load a JPEG image to be a screensaver.Our patented design software includes

easy to follow directions on how to savean image to match your skin and down-load to your device. So your screen canmatch your skin.

We soft launched at CES 2010 inVegas last year with skins for about eightdifferent devices and have expanded ourproduct line immensely over the lastyear. Right now we have skins for theentire Apple® line (iPhones®, iPodnanos®, iPod touchs®, classics®, iPad®,and Apple laptops), about 30 differentphones from HTC®, Motorola®,Samsung® and more, the Barnes & Noblenook®, several sizes of laptops,Nintendo® DS and DS Lite, Sony® PSP

iaPeel (Con’t. from p. 1) and PSP Go as well as other personaliza-tion products such as fabric transfers,magnet sheets and window decals. If wedon’t offer a device currently that a dis-tributor or retailer has need for it onlytakes us about two to three weeks fromthe time we receive a device until a newskin is ready for market.

iaPeel is a retail brand arm of ourparent company, Continental Datalabel.Continental Datalabel has been a family-owned business for more than 50 years soiaPeel has the support, experience andbacking of an international companywith the capabilities to produce and shiplarge orders anywhere in the world. We

leveraged our 50 years’ knowledge ofadhesives and labels to come up with aproduct that consumers can easily makeat home and get a great result at a fractionof the cost of our competition.

iaPeel skins are a fashion accessory forthe tech-savvy consumer. A statement ofwho you are since you can design skins withyour favorite photos, sports teams, bands,even your own artwork right at home. Someof our Facebook fans even say that theymatch their phone skins to their outfit!

Come see us at CES North Hallbooth 5432 and see samples and demon-strations. Or contact us any time [email protected].

How-to Guide all in both print and digi-tal format. A one-year subscription isonly $15.97 at iphonelife.com/subscribe.

CEDN: Is Thaddeus Computing, pub-lisher of iPhone Life magazine, a newstart-up company?

HG: Thaddeus Computing started pub-lishing in 1985, writing magazines forenthusiasts of mobile computers. Webegan with a publication about the HPPortable PC, the first DOS laptop evermanufactured. In the ’90s we covered HPPalmtops, and in the ’00s we published

iPhone Life (Con’t. from p. 41) Smartphone & Pocket PC magazine forWindows Mobile users.

CEDN: Why write about the iPhone?

HG: We’ve been waiting these years fora truly usable PDA, tablet, and smart-phone that did not sacrifice powerfulcomputing capability. Apple succeededwith the iPod touch, iPad and iPhone.Given our history of supporting mobilecomputing enthusiasts, writing about theApple iOS platform was a no-brainer.

CEDN: How can developers of iOS products get written about and publicized?

HG: We understand the challenge for iOSproduct marketers. They must somehowstand out in a universe of hundreds ofthousands of other products. Accordingly,we have developed a number of free andpaid services. For information aboutwhere to send press releases, how to jointhe free iPhone Life Vendor Network, andto download the iPhone Life media kit,visit iphonelife.com/getpublicity.

Be sure to come by our booth 5512 NorthHall, and show our writers your product.

CEDN: We understand that ThaddeusComputing also buys and resells hand-helds. How did that come about?

HG: We have a history of buying andselling pre-owned devices we havewritten about in our magazines. Atusedhandhelds.com we buy and sellindividually and in volume handheldscanners, PDAs, smartphones, tablets,iPods and iPhones.

CEDN: How can I get a copy of iPhoneLife?

HG: Come by booth 5512 and pick upthe current issue. Mention this article,and we’ll also give you a Buyers Guide.You can get a free digital copy for your iPhone, iPad or desktop atiphonelife.com/cesfree.

AUTHERNATIVE GRANTED U.S.PATENT FOR TWO-CREDENTIALAUTHENTICATION FACTOR

Authernative, Inc., the leading developer ofinnovative user authentication and identitymanagement technologies, announced Dec.15 that the United States Patent Office hasgranted the company a patent for a userauthentication method.

The newly issued U.S. Patent No.7,849,321, titled “Authentication methodof random partial digitized path recogni-tion with a challenge built into the path”

adds to Authernative’s array of authenti-cation methods based on random partialpattern recognition algorithms. Itadvances the security of Authernative’spattern based one-time PIN technology toprovide a “what user knows” two-credential authentication.

With Authernative’s Passline® pattern-based one-time PIN solution, the user’s cre-dential is a secret pattern on a virtual grid of

cells. During each login session, the digitalcontent on the grid is randomized and theuser is challenged to enter the content fromthe randomly specified set of positions ofhis pattern. The newly patentedCrosslineTM technology extends the abovemethod by concealing the location of thechallenge inside the grid as a second “whatuser knows” secret credential. The combi-nation of two secret credentials on the gridhaving randomized content, used to gener-ate a one-time response, surpasses the secu-rity of one-time PIN tokens.

Dr. Len Mizrah, President and CEO ofAuthernative, said, “This technology fills asecurity gap that afflicts existing knowl-edge-based authentication solutions, such

as passwords or security questions, withoutthe need to carry a token, a smart card,mobile device or any other authenticator,and without threat of credential compro-mise. Moreover, unlike a combination of aPIN and token, where the PIN is static andthe token is displayed to anyone in its pos-session, Authernative’s patented technolo-gy reliably veils both credentials.”

The newly patented Crossline tech-nology has a variety of applications. Forexample, the Crossline can be used by afield operative to securely access an onlineresource without having to carry a separatedevice, which could compromise the


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CES11.Jan5.qxd:10.875 w x 14 h 12/20/10 5:09 PM


CNBC. Can you tell our readers who arenew to Yurbuds™ a little more aboutyour product?

SB: The concept for Yurbuds was bornwhile I was training for a triathlon. I waslogging long runs and training sessionsand I would have more pain from my ear-buds than the training. I couldn’t under-stand why there wasn’t a better solutionavailable and knew with my backgroundin engineering and medical devices Icould create a solution. So I enlisted thehelp of my co-founder and 20-timemarathoner, Rich Daniels, to create anearphone that would eliminate theseissues. In researching we found that manypeople experience pain while wearingearbuds or have trouble with them fallingout of their ears. So in creating Yurbudswe started with the anatomy of the ear tocreate an earbud that is guaranteed neverto hurt or fall out. Yurbuds avoids all ofthe pressure points of the ear and are sizedensuring a perfect fit and for those usingYurbuds while training they are water and

sweat resistant, preventing short-outs.

CEDN: How has Yurbuds grown sincethe beginning of 2010?

SB: Undoubtedly we are most excitedabout our newest addition to our productline, the Yurbuds Ironman® SeriesEarphones. Working with Ironman weused Yurbuds technology and sizing tocreate a top of the line earphone with pre-mium sound quality, upgraded hardwareand drivers that are a perfect piece ofequipment for an amateur athlete to jointhe Ironman family of products. TheYurbuds Ironman Series Earphone deliv-ers everything you expect from Yurbudsin terms of a pain-free and secure fitwhile providing the sound quality youwould normally have to pay twice orthree times as much for. YurbudsIronman Series Earphones are now avail-able in 600 Best Buy Health & Fitnessdepartments across the country as well asbestbuy.com and yurbuds.com.

CEDN: How has partnering with Ironmanimpacted your mission as a company?

Yurbuds (Con’t. from p. 1) SB: Even as a company made up ofmany amateur athletes, we have beentruly inspired by the stories of personaltriumph people have shared with us bybeing part of the Ironman community.Inside the Yurbuds Ironman SeriesEarphones package you will find twotrading cards with stories of personal tri-umph that reflect the lifestyle of theamateur athlete. After an overwhelmingresponse from athletes that love Yurbudsand had inspirational stories of theirown, we were motivated to create theGallery of Heroes, a space on our web-site for those people to come togetherand share their stories. To share yourstory, create a trading card like thosefound inside our package, you can visitwww.yurbuds.com/yurstory.

CEDN: Why is the online communityimportant to Yurbuds?

SB: We truly feel that Yurbuds is anauthentic brand, and we strive to manageand run the company with three words inmind―athletic, personalized, exception-al. We want to make every touch point

with our customers and retailers an‘exceed,’ creating value not only with ourproduct but after the sale as well. Wearen’t just selling to a market—we live it.We look forward to expanding thisengagement with our community in thefuture to include training tips and more.

CEDN: What can we look for fromYurbuds next?

SB: Right now we are hard at work inadding to our line while maintaining thequality that our customers have come toexpect. Our main priorities are to contin-ue to increase sound quality as well asintroduce features such as a microphone.These new features touch on what ourcustomers are looking for to match theirbusy lifestyles―one for the road or thetrail, one for the briefcase.

For more information or to find a retail location near you, visit www.yurbuds.com or e-mail [email protected]. Yurbuds Ironman SeriesEarphones are available at Best Buy andwww.yurbuds.com.

focused, specialized techniquesdesigned to release them. Through abiophysical process known as coher-ence—a physical state that emWavetechnology helps users attain—theheart, brain and nervous system oper-ate in harmony and efficiency. As a

result, individuals experience reducedstress, producing in the process anoverall improvement in focus, energyand resilience.

Based in Boulder Creek, Calif.,HeartMath LLC (www.heartmath.com)is a cutting-edge performance companyproviding a range of unique services andprograms, products, and technology to

HeartMath LLC (Con’t. from p. 24) improve health and well-being, whiledramatically reducing stress and boosting performance and productivity.HeartMath clinical studies demonstratethe critical link between emotions, heartfunction and cognitive performance.HeartMath studies have been publishedin numerous peer-reviewed journals suchas the American Journal of Cardiology,

Stress Medicine, Preventive Cardiologyand the Journal of the American Collegeof Cardiology. Organizational clientsinclude Stanford Business School, BlueCross Blue Shield, Kaiser Permanente,Duke Medical Center, NASA, theVeterans Administration, as well asdozens of school systems and thousandsof health professionals around the world.

models be available?

BR: The Sonata and a soon-to-be-announced second exciting model willboth have standard Blue Link technologyby spring of this year.

CEDN: How many features will be

available at launch?

BR: More than thirty! Some of theunique applications you won’t find onother products include a maintenanceadvisor which helps drivers identifyand schedule service, an ‘eco-coach’that offers efficient driving tips,restaurant ratings and remote door-lock capabilities. And there’s more.

Hyundai Motor America (Con’t. from p. 52) Some of the most existing featuresinclude remote start which allows youto warm or cool your car before driv-ing, geofencing which can text a par-ent if their teen driver has venturedoutside prescribed borders, and vehi-cle slowdown to help police recover astolen vehicle.

CEDN: What’s your favorite feature?

BR: So many to choose from, but prob-ably voice texting. I know how unsafe itis to text and drive, but feel the need tostay connected. Voice texting allows youto send your own personalized textshands-free.

For more information, visit www.hyundaibluelink.com or visit booth number 1820in the North Hall, Lower Level.

warning! Last of all, nano receiver can be stored inside the mouse body for best portability!

Some background about who G-Cube is:

G-Cube is a computer and lifestyleperipherals company that designs styl-ish and fashion accessories. Their prod-ucts are not only stylish and functional,

but they use the highest quality tech-nology to date. G-Cube was created bya young woman named Annie whogrew up in the computer industry for 20years. She decided it was time forladies to be able to express themselveswith the hardware they used. Anniebelieved in “designing the impossibili-ties” and wanted to bring style andfashion to technology. She noticed howcomputer accessories are dull and very

G-Cube (Con’t. from p. 52) masculine, and realized that CHANGEwas needed. Computer accessoriesshould no longer be just accessories formen, why not make it fashionable andaccommodate women as well? G-Cubedifferentiates itself from the masses;their products are a way of customizingyourself, being more of an individual.G-Cube’s design philosophy is aboutcreating modern and stylish designsthat will withstand current trends and

remain timeless regardless the year orseason. G-Cube has revolutionized themarket by offering a refreshing line ofcomputer peripherals that are easy touse: sleek, modern and colorful byblending fashion with technology.

Come check out more designed andinspired products from G-Cube! Call 909-988 6633, e-mail [email protected],visit www.gggcube.com or stop by SouthHall 35664.

operative or access to the resource.Similarly, a consumer can use theCrossline at an Internet cafe to stronglyauthenticate himself without anythingmore than his theft-proof knowledge-based secret. While an enterprise employ-ee can use the Crossline to gain secureaccess to the network from anywhere inthe world. Or a bank or health careprovider can offer Crossline for security-conscious users without added costs.

This user-centric authenticationmethod provides a common user experi-ence from all networked devices includingcomputers, mobile devices, smart cards,set-top boxes, point-of-sale, ATM, VoIP

terminal or touchscreen displays. It pro-vides stronger security than hardware-based authenticators while preserving thecost-effective, electronic mass deploymentand ease of use typical of passwords.

The technology is part of theAuthGuard® versatile authenticationplatform offering different methods andlevels of authentication to meet a rangeof security and usability requirements.AuthGuard provides one-factor, layeredand multi-factor authentication that iselectronically mass deployable, has scal-able security, high usability and low totalcost of ownership. AuthGuard patentedauthentication methods include enhancedpassword, pattern-based one-time PIN,out-of-band, and mobile client solutions.

Authernative (Con’t. from p. 72) About Authernative

Authernative provides innovative soft-ware security solutions offering identi-ty and access management capabilitiesincluding advanced authentication,secure remote and mobile access, anduser credentialing. The company’sproducts are used to assure authenti-cated access to devices, confidentialdata, protected resources, informationsharing and transactions. Authernativeholds multiple U.S. and foreignpatents, GSA schedule, FIPS 140-2certification and the 2009 BestSecurity Solution award from theGovernment Technology ResearchAlliance (GTRA) Council. Learn moreat www.authernative.com.

Download the app now by visitingiTunes or Android Marketplace.

Ooma Telo Receives 2011 Electronic

House Product of the Year Award

Ooma and its Ooma Telo device werehonored this week with the 2011Electronic House Product of the YearAward, voted on by industry experts,integrators and the editors of ElectronicHouse, joining an exclusive group ofproducts deemed the most noteworthyfor 2011. Criteria included creativity,innovation, incorporated equipment,obstacles overcome, aesthetics, andlifestyle benefits.

Ooma (Con’t. from p. 64)

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PL: faceVsion is positioned as a globalleader in the emerging videoconferencingsegment where workers are becomingincreasingly mobile and remote, so thisgroup of people need low-cost effective HDvideoconferencing they can use right ontheir laptop or desktop PC, from anywhere.

CEDN: Seems like Logitech orMicrosoft could easily say the samethings since they offer HD webcams, sohow are faceVsion cameras better?

PL: The most important point here isH.264 video encoding. All companiesneed to compress the raw video from thecamera into an H.264 stream for trans-mitting over the Internet. The differenceis, however, that faceVsion cameras dothis encoding in hardware―a chip builtinto the camera or in an express card. Thebenefit of this is simple: we need a frac-tion of the bandwidth our competitors

faceVsion (Con’t. from p. 1) CEDN: Which videoconferencing and/oronline collaboration tools are compatiblewith faceVsion’s cameras?

PL: Our popular TouchCam N1 and thenewly announced TouchCam V1 cam-eras are SkypeHD certified, whichLogitech and Microsoft cannot claim.This basically means the faceVsion cam-eras are certified by Skype to work inHD, which is key since they have 23+million users worldwide and with theirnew version 5.0, they have introduced agroup calling feature which allows threeto five users to comfortably have a groupcall. All of faceVsion’s cameras arecompatible with faceVsion’s ownQuLives video communications clientfeaturing LiveHD. All faceVsion cam-eras work great with popular online col-laboration tools including Cisco WebExand GoToMeeting.com as well as mostvideo chatting applications. faceVsionwill continue to strive to bring affordableHD communications to the masses.

need to transmit the same 720p HD videostream, so we can sustain an HD videocall in places our competitors can’t.

CEDN: Why the sudden push for HDvideoconferencing?

PL: Blame the current recession as beingthe big driver of HD videoconferencingas small and medium [SMB] businesseslook for ways to cut big expenses such astravel, which can amount to 35 percent ormore of a typical company’s sales andmarketing budget. The problem in thepast with videoconferencing is that theexperience wasn’t great, with jerkymotion and out-of-sync audio; it just wasn’t effective communications. ThefaceVsion HD videoconferencing experi-ence is vastly superior, with life-like 720pfull-motion video and crystal clear audio.The call quality is so good, it’s like beingthere in person. For $150 or less per user,businesses can significantly reduce travelcosts while maximizing productivity.

Of Show: Best New Technology fromStereoMojo at the most prestigious audioshow in the U.S. How does that feel?

RR: Great! The audience at RMAF isvery discriminating, and we are excitedthat SuperStreamHD was so wellreceived. A lot of care went into makingSuperStreamHD a true high perform-ance audio experience—even whileplaying from a smartphone over Wi-Fi.The rave reviews confirmed that all youneed for a high-def audio system isSuperStreamHD software on your com-puter or smartphone and Super-StreamHD smart speakers or smartamps. No wires, dongles or docks.

CEDN: What does SuperStreamHD do?

RR: It sets the music trapped on your com-puter and smartphone free. We are in themidst of a tidal change in home audio. Thefastest-growing music market is down-loadable music and cloud music sourcesare growing and multiplying. Sony expectsCDs to be only 20 percent of their musicretail business in two years, the rest will beonline. This makes the home computer theepicenter of a media revolution wherecomputers will not be the destination [asthey are today], but a gateway to homeentertainment systems. Docks and donglesare just band-aids until universal,

networked wireless is standard.

Within 10 years, most TV and audio sys-tems will be devices shared on the homenetwork as printers are today. You willplay music and video to them from anyWi-Fi enabled device [PCs, Macs, smart-phones, tablets, netbooks, readers, etc.].Being able to wirelessly share and control the home audio system from anynetworked device on the fly will funda-mentally change the way you listen tomusic. This next gen universal, wireless,dock-free audio system is possible todaywith SuperStreamHD.

CEDN: How does it do that?

RR: To make this possible, you need aconnectivity and media transport technol-ogy that allows media sources to auto-matically discover who it can play to,without user intervention or configurationor plugging in. It has to play from anydevice or application and allow mediasources to send media to multiple destina-tions, left speaker, right speaker, etc.simultaneously, fast and reliably. It alsoshould operate over Wi-Fi to eliminatedongles and adapters and allow high-definition media, etc. These are some ofthe key elements of SuperStreamHD.

CEDN: You were a CTO of a globalcompany that set the standard foradvanced wireless tracking systems. Why

Blackfire Research (Con’t. from p. 1) would you leave that domain for audio?

RR: I have always been a huge music fanand audio enthusiast. A few years ago,someone showed me Rhapsody and Iloved it. My whole family was madlymaking playlists and looking up everysong they could think of. We ripped ourentire CD collection, bought music fromWalmart.com. But it was frustrating tostand by the computer wired to thestereo. I thought I would buy some widget to connect it wirelessly but soonfound that nothing worked the way Iwanted it to: directly from every comput-er and wirelessly. Being a wireless guy, Ithought I’d rig something together, butsoon found as many before me had, thatWi-Fi, though ubiquitous and long range,is inherently difficult to apply to audio.But it was like a brain teaser I couldn’twalk away from. The fact that no one hadfigured out how to do it just made memore obsessed with solving it.

CEDN: And you finally did. Why do youthink you were able to do it when othershave not?

RR: Making truly effective technologylike SuperStreamHD requires a broadcombination of skills in wireless and Wi-Fi, high speed networking, OS/kernelsoftware architecture issues as well asdigital audio. These issues are our areasof expertise. My wireless and networking

experience with global wireless systemsand large-scale real-time IP networks ispretty unique, at least unique in the worldof audio. I have 11 patents in wireless andnetworking and have spent years analyz-ing the practical nature of wireless net-works, not just the theoretical application.

CEDN: All that effort just to play musicwirelessly from a computer?

RR: Well, early on, we decided it had todo more than play music wirelessly fromthe computer. We looked at where tech-nology was going and knew that wecouldn’t predict future audio formats,applications and services but would haveto accommodate them regardless. Also,being music fans, we wanted the soundquality to blow the doors off of otheraudio systems. So rather than patchingtogether existing technologies, we build anew one from the ground up to play fromany Wi-Fi enabled computer device,wirelessly, and universally from any com-puter media player and any audio format.More than just wireless play, we devel-oped the audio system that we wouldwant for ourselves: the most advancedaudio system for today and tomorrow:anytime, anywhere, any media; from anydevice, high-def and wireless.

Check it out at CES South Hall LowerLevel booth 25306 or visit BlackfireResearch Corp at www.bfrx.com.

CEDN: You’ve explained how greatfaceVsion’s HD video cameras are forbusinesses. Can consumers benefit fromHD video calls?

PL: Sure they can, and now thatfaceVsion has launched the new low-costTouchCam V1, consumers now have asuperior HD video camera they can use inSkype and other video chat applications.Most consumers are used to the video callexperience with the built-in cameras ontheir laptops, which deliver grainy, jerkyvideo at best; and typically only the otherperson’s head and shoulders. Simply plug-ging in the new TouchCam V1 to their lap-top’s USB port and launching Skype, therecipient can now see the entire room insharp 720p resolution. A night and dayexperience for the consumer.

For more information, e-mail [email protected], visit www.facevsionusa.com or stop by booth MP25368 in theSouth Hall Lower Level.

GK: We had a fun year. TV Hat wasridiculed by Gizmodo, laughed at on Leno,Kimmel, ‘Ellen’ and ‘Good MorningAmerica’ and sold out at the trade shows.It’s been a roller coaster ride, that’s forsure. The most important job for the inven-tor is discovering how to use it andimprove it. For instance, I never foresawhow useful it was as a training device.

CEDN: Do you think you were treatedfairly by the press?

GK: Take Gizmodo, for instance. Theysaw a chance to look ‘humorous’ bybeing snide and sophisticated, but

basically they never really worked withit, or tested it for a few weeks, so it really said more about them than theproduct. We did take some of theiradvice and improved the way phonesand iPods fit, made a new version thatcan use your own hat, and molded a newmagnifier for better resolution. There isa silly side to TV Hat but as thousandsof customers will attest to, there is avery practical side as well.

CEDN: You say practical, but Gizmodopredicted you would be laughed at. Were you?

GK: Yes, of course, but if you look at the100,000 comments, one stands out as

SKM Industries (Con’t. from p. 1) being very false. No one ever seems tolaugh at you when you wear it. I wouldgladly send $1,000 to the first personwho wears it in public and films peoplespontaneously laughing at you when youwear it in public. I have worn it onplanes, trains, automobiles, subways andin the airport and not ever received asmuch as a glance, let alone been laughedat. Flight attendants only ask where canthey buy it.

CEDN: And the uses you discovered forthat hat, you invented it, what did you discover?

GK: I discovered it was a terrific trainingdevice, beyond watching movies from

Netflix, you can create your own. Forinstance I wanted to lose weight, so Imade a film on my webcam tellingmyself to stop eating so much. I managedto lose 50 pounds! TV Hat is a great per-sonal trainer. I also discovered how fan-tastic watching Major League Baseballcan be. I feel like a kid again. What fun!And as for roller coasters, you can makeyour own movie and relive your experi-ence at a theme park.

So TV Hat makes you laugh and makes youfit and makes money. How cool is that?

For more information, visit www.trytvhat.com or stop by North Hall Lower Levelbooth 4222.

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line is developed and marketed through alicensing agreement with XPAL Power, aCalifornia-based tech company that spe-cializes in creating rechargeable powerpacks that use lithium polymer batterytechnology. It includes a full range of pop-ular models starting at $24.99 for thenewest Energizer AP650 Docking Charger

that instantly adds up to 90 minutes of talktime to any smartphone that connects witha micro USB tip. The top of the productrange is the Energizer XP18000 externalbattery, the perfect choice for travelers andthose who rely on several different mobiledevices including netbooks and laptops,portable DVD players, digital cameras,smartphones, and more.

Visit www.energizer.com, www.face

Energizer (Con’t. from p. 12) book.com/energizerbunny or www.facebook.com/energizer.

iPhone is a trademark of Apple, Inc.,registered in the U.S. and other countries.“Made for iPhone” means that an elec-tronic accessory has been designed toconnect specifically to iPhone and hasbeen certified by the developer to meetApple performance standards. Apple isnot responsible for the operation of this

device or its compliance with safety andregulatory standards.

* http://www.mobilecrunch.com/2010/06/07/iphone-os-4-0-now-ios-is-here/**http://www.apple.com/pr/library/2010/06/28iphone.html

For more information, stop by boothMP 25755 in the South Hall.

JL: The BabyPlus Company, LLC is awoman-owned business founded in1998 by Lisa Jarrett. Our product is soldthrough recognized channels such asAmazon, Target.com, BabiesRUs.com,Destination Maternity, and Cosway, Ltd.As of 2010, Baby Plus has been shippedinto more than 55 countries and 11 per-cent of sales are outside the U.S. Thestrength of the BabyPlus brand and salesmomentum has caught the attention ofexpectant parents from around the worldas well as from the retailers where theypurchase their products. Our most recentretail partner to offer our product isMothercare UK.

CEDN: Can you tell us how your prod-uct The BabyPlus Prenatal Education

System® differs from other products onthe market designed to play music inthe womb?

JL: The BabyPlus Prenatal LearningSystem is a patented, safe, developmen-tally appropriate curriculum designed tostrengthen cognitive development. Thecurrent product, version one, is intro-duced anytime between 18-32 weeks ofpregnancy for two hours a day. The cur-riculum is not music or words. Lessonsare progressive, based on the natural pre-natal auditory environment, the maternalheartbeat. BabyPlus parents, pediatri-cians, nurses and educators report thatbabies are more relaxed and alert asnewborns, infants nurse better, babiesreach their developmental milestonesearlier, toddlers have longer attentionspans, and children show improved

The BabyPlus Company (Con’t. from p. 1) school readiness by measurements of theCLAMS and Wechsler assessments.

CEDN: What do you feel is the most sig-nificant event for BabyPlus in 2010?

JL: It’s difficult to isolate any oneevent. I will say the completion of ourdesign for a study by Indiana Universityand Riley Hospital for Children on theimpact of the BabyPlus curriculum oncognitive development is significant andvery exciting to our company. This isthe kind of research partnership thatcompanies like ours dream of in termsof product validation.

CEDN: Can you give us an idea of thegeneral outlook for this product?

JL: It is an exciting time for our entire

team at BabyPlus. We have experi-enced extremely healthy growth in aneconomy that has been difficult, to saythe least. One of the crowningmoments at our headquarters dailywould be the consistent 4-5 star cus-tomer reviews we see on the sites thatsell our product. Moms that wear oursystem during pregnancy see the bene-fits listed on our site manifesting intheir children. When a parent finds aproduct that makes a difference, theywant to share it with everyone theyknow. Now with so many social net-working sites for a parent to choosefrom, it’s easier than at any time in his-tory to promote a product.

For more information, visit www.babyplus.com or stop by booth 3606 inMommyTech.

CP: OnStar is the leading provider of in-vehicle safety, security and communica-tion services. OnStar provides services to nearly 6 million subscribers in theU.S., Canada and China. We’re widelyknown for our iconic blue button andmost consumers associate it with emer-gency response. What your readers maybe surprised to hear is that of the 3 mil-lion buttons pushed each month, themajority are not emergency situations.1.7 million Turn-by-Turn Navigationroutes are delivered per month and consumers are safely connecting withOnStar’s Hands-Free Calling withmore than 37 million minutes pur-chased per month.

CEDN: In September, OnStar‘relaunched’ its brand. What specificallyis changing at OnStar, and what’s stayingthe same?

CP: Our customers have told us theywant the latest technology and innova-tion in their vehicles from the safety andsecurity brand they trust most. Werelaunched the OnStar brand and intro-duced a number of new technologies thatsafely connect consumers in ways theynever thought possible. With new fea-tures, we’re bringing a whole new levelof innovation and connectivity to ourcustomers. Our core services are notchanging. OnStar Advisors will continue

to be available 24 hours a day, seven daysa week. The human interaction providedby an OnStar Advisor is what continuesto set us apart.

CEDN: You announced that OnStarwas testing new technologies. What arethey and when can consumers expect tosee them?

CP: In September, we showcased‘responsible connectivity’ technologiesOnStar is now evaluating, includingvoice to text, text to voice and audioFacebook updates. We’re continuing totest these features to ensure they meet ourstrict safety and usability criteria. Ourgoal is to provide our customers withresponsible technology, taking the timenecessary to ensure new products meetour safety standards. OnStar’s goal is tosafely connect consumers in ways theynever thought possible, while minimizingin-car distractions.

CEDN: OnStar also announced thelaunch of new Generation 9 technologyfor the 2011 model year. What are theimprovements over previous years?

CP: Gen 9 delivers an enhanced flexiblespeech voice recognition system,improved Turn-by-Turn audio prompts,Bluetooth phonebook and many othersystem benefits. For 2011 MY, new GMvehicle owners will receive the up-levelDirections and Connections package as

OnStar (Con’t. from p. 1) standard equipment.

CEDN: Isn’t OnStar already providingconsumers with other “new technolo-gies” like mobile apps?

CP: Yes. The OnStar MyLink app pro-vides consumers with a real-time connec-tion to their vehicle allowing them to seeimportant information such as their fuellevel, oil life and tire pressure, plus itprovides the ability to trigger remotecommands including remote start anddoor unlock. The OnStar MyLink mobileapp is ready to download for most 2011GM vehicles.

CEDN: What is OnStar doing to sup-port the launch of the innovative newChevy Volt?

CP: OnStar is excited to support theChevrolet Volt Extended RangeElectric vehicle in a couple of ways. AtCES 2010, Chevrolet and OnStarunveiled the auto industry’s first work-ing smartphone application. The appallows Chevrolet Volt owners 24/7 con-nection and control of vehicle func-tions and OnStar features remotely. Therecently launched myvolt.com is awebsite that similarly leveragesOnStar’s real-time data connection toenhance the overall Volt ownershipexperience. It allows owners to per-form tasks including checking theirbattery’s state of charge, setting the

charge time and unlocking the doorsremotely through the Internet.

CEDN: How do OnStar’s new servicesset you apart from your competitors?

CP: No one in this space can do what wecan with this fully integrated data collec-tion and communication device in thevehicle. In addition to cutting-edge inno-vation, our Advisors are what makeOnStar unique from any other service onthe market.

CEDN: Which of these technologies areunique to OnStar?

CP: Our voice recognition system isunparalleled in the industry: it’s trainedto recognize normal human speech pat-terns and is capable of recognizing thou-sands of sentences. That technologycombined with our fully integrated datacollection and communication deviceand instant access to our OnStar Advisorsmake for an unrivaled in-vehicle infor-mation and safety system.

CEDN: What can we expect fromOnStar at CES in 2011?

CP: OnStar’s primary focus continues tobe on safely connecting consumers inways they never thought possible. We planto announce the expansion of the OnStarbrand into new territory in 2011. Comefind out more at booth 2420, North Hall.

Shortcuts, Productivity And ConvenienceRenders the Traditional Mouse Obsolete

Productivity fans can now harness thepower of Gmail™ shortcuts with the

launch of the Gboard onwww.gboard.com. The Gboard is the firstand only shortcuts keyboard designedspecifically for the more than 149 millionGmail users1, eliminating the necessity

for a mouse.According to Inbox Alliance, the

typical office worker spends two to threehours of their working day dealing withe-mail. With the Gboard’s 19 Gmail fin-ger-friendly shortcut buttons, marking“spam” or “trash” is as easy as hitting abutton, instead of moving a finger to themouse, moving the mouse cursor to spamand then clicking the spam button.

“The Gboard was inspired by myobsession with keyboard shortcuts, andonce you start using shortcuts in Gmail,you’ll wonder how you lived withoutthem,” said Charlie Mason, creator of theGboard. “The Gboard is designed so prosand novice users alike can take theseshortcuts to the next level.”


FIRST EVER SHORTCUT KEYBOARD LAUNCHES ON GBOARD.COM

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product accessible with scissors. Here is a good real-life example of

how an integrated partnership works.MWV recently supported Imation’sconversion of several of its Memorexproducts to Natralock. Memorex chose Natralock because it needed apackaging solution that represented thevalues of its brand, and helped streamline its supply chain and reducecost by revamping its previous bulky packaging.

Sustainability is on the agenda for allof us, and there are many ways to go

about achieving it. With the right partnerand solutions provider, a seemingly sim-ple improvement to packaging can paymore dividends than you realize.

Jeff Kellogg is Vice President of MWV’sConsumer Electronics and SecurityPackaging business.

For more information, visitwww.mwv.com or at CES stop by booth35625, South Hall 3 Upper Level.

1 CE Vision, “CEA Members GoGreen.” 28 Oct 2010. <http://www.nxtbook.com/nxtbooks/cea/vision0109/index.php?startid=50>.

MWV (Con’t. from p. 12)

experience on any device, at any time.Discover new service and business

models that create clear business value andsecure your role in a Web 2.0 world.Experience a transformation in how yourcustomers live, work and play―even getbehind the wheel of the Alcatel-Lucent LTEConnected Car. It’s time to make the shiftwith a proven partner―Alcatel-Lucent.

Please visit Alcatel-Lucent at booth35469 or at www.alcatel-lucent.com.

Alcatel-Lucent (Con’t. from p. 61)

10,000 battery models and types tochoose from in countless battery cate-gories, there is no reason for anyone inthe distribution or retail business that hasbattery needs to look elsewhere.

Based in Wantagh, N.Y., and led bybattery industry veterans, Sal and DonDantona from Dantona Industries, andGary Jones and Steve Provost fromUltralast, Ultralast/Dantona continues

with its industry leading push into theworld of green, with the Ultralast Greenline of Rechargeable Batteries. The com-pany’s focus on having the best customerservice, delivery and batteries for everyneed has driven Dantona Industries’ suc-cess and growth for more than 23 years.

Ultralast and Ultralast Green’s com-prehensive consumer battery productlines, focused marketing, and clear andconcise consumer friendly packagingoffer all the quality of major brands at a

Ultralast/Dantona (Con’t. from p. 1) fraction of the cost. Ultralast/Dantona isthe power solution retail customers arelooking for.

Decades of battery technology expe-rience makes a difference and Ultralast’saward-winning sales and customer serv-ice staff offer retailers and distributorsclear answers to all their questions, needsand technical support.

Ultralast/Dantona offers morepower, great packaging, fast delivery, themost comprehensive battery product line

in North America, and the most competi-tive pricing structures in the industry,showing why distributors and retailerscoast to coast and internationally havechosen Ultralast/Dantona as their No. 1supplier for all of their battery needs.

Visit the Ultralast/Dantona booth atLower South Hall, booth 25702, or for moreinformation visit www.ultralastbatteries.com or www.dantona.com, e-mail [email protected] or call 800-326-8662.Para Servicio En Español: 619-785-3884.

segment of music retail business and thevast majority of those computer andmobile music-playing devices discon-nected from the home audio system, thecentral home audio system is becomingirrelevant to today’s lifestyles.

There are audio systems that allowyou to connect these devices with wires,dongles, adapters, docks, hubs, or addi-tional rack components, but these solutionscompromise the mobility of these mobiledevices. Some require separate controllersor remotes, syncing of components, as wellas converting music into the formats thesystem’s player uses. Others only allowyou to use certain smartphones. And noneof these systems offer direct play from thesmartphone, only remote control of the PCwith the smartphone.

That’s what makes BlackfireResearch’s SuperStreamHD technology sorevolutionary. It has solved the two biggesthome audio problems (stereo speaker con-necting wires and tether-free direct playfrom any computer/smartphone device)with one simplified audio system. With

Blackfire Research’s SuperStreamHDtechnology, you simply download the soft-ware and then press ‘play.’

“Best of Show: Best New Tech”RMAF, Audiophile Trade Show,StereoMojo”

Blackfire Research’s SuperStream-HD’s award-winning, patent-pendingtechnology delivers reliable, synchro-nized, high-def audio streaming with lowlatency (delay). SuperStreamHD playsfrom all computer media players andcloud-based music services without mak-ing the user work through a custom playeras other streaming systems do. Also, thesystem’s streamlined architecture elimi-nates the connections and hubs that causeinterference thus delivering better soundquality wirelessly than the traditionalstereo system does wired.

Blackfire Research’s SuperStream-HD makes the next generation audio system available today with the only any-where, any time, any media; from anydevice high-def wireless audio system.

Visit Blackfire at CES South HallLower Level booth 25306, call 415-874-8579 or e-mail [email protected].

Blackfire Research (Con’t. from p. 4)

computing device and data are protected.”

Absolute Software (Con’t. from p. 69) For more information about AbsoluteSoftware, visit www.absolute.com andhttp://blog.absolute.com.

unique combination of elegance anddurability offers a new design paradigmfor many applications, including automo-biles, architecture, televisions, and state-of-the art household appliances.

To learn more about Corning’sGorilla Glass, stop by booth 15419 inthe Central Hall or visit www.corninggorillaglass.com. For ongoing updates,follow Corning on Twitter and Gorillaglass on Facebook.

Corning Incorporated (Con’t. from p. 64)

power systems that offer effective andpractical renewable energy solutions fora wide variety of consumer uses. GOALZERO uses the highest quality solar pan-els and most efficient batteries equippedwith all the relevant accessories neededto power any device, anywhere. We havemore than a dozen patents or patent-pending designs to make portable solareasy to use and efficient. Whether youneed to power a laptop during an over-seas flight, a GPS device on a familyhike, a light source while in the middle ofthe mountains, or a smartphone during along work day, GOAL ZERO gives you apower socket in your pocket.

CEDN: There have been previousattempts at creating portable solar powersupplies and solar-powered gadgets.What makes GOAL ZERO different?

JA: While there have been previous

attempts to make solar energy portable,there has yet to be an offering that com-bines all three elements of a functionalsolar energy system―solar panels, bat-teries and lights/accessories. GOALZERO combines these core elements, butmore importantly, it makes portable solarenergy affordable, accessible and easy touse. At half the cost of any comparablesolar energy solution, and widely avail-able at major retailers such as REI,Eastern Mountain Sports, Bass Pro andCabela’s, GOAL ZERO makes solarpower systems available to the averageconsumer in a user-friendly manner.

CEDN: Is there going to be a big market for portable solar power? Why isportable power so important?

JA: Today we have a greater need forportable energy than ever before simplydue to the fact that usage of mobiledevices such as cell phones, laptops,MP3 players, GPS devices and

GOAL ZERO (Con’t. from p. 1) cameras continues to grow dramatically.Consumers have more devices that theyrely on and want to stay connected wher-ever they go. As the use of portable technology continues to rise, so will themarket for powering these devices any-where and at any time. There is also agrowing interest in green and renewableenergy―GOAL ZERO has taken large-scale solar technology off rooftops andmade it mobile.

CEDN: Are you introducing any newproducts?

JA: Yes. We will be releasing severalnew products in 2011, and we are startingthe year off with the release of our newcompact power pack―the Guide 10.This $39.99 power pack has a USB out-put port so you can charge cellphones toiPads. It works as a stand-alone product,or you can recharge it with our $99.99Nomad 7 solar panel, which is the mostpowerful and affordable USB and 12Vsolar panel available.

CEDN: How do you see the next year interms of growth and adoption?

JA: We’ve seen tremendous interestfrom both the consumer directly and withretail distributors. Interest in the variousapplications of our products has beenmuch broader than we had anticipated,

ranging from outdoor activities, to business travel, to military use. For 2011,our focus will be to penetrate the outdoormarket and to educate U.S. consumers.Moving ahead, we’ll start looking intointernational markets where we’re seeinga lot of demand with destinations thathave an even greater need for portablerenewable energy.

CEDN: What do you anticipate to beyour greatest challenge in the year ahead?

JA: Our biggest challenge will be educat-ing consumers about the countless appli-cations of the portable solar energy solutions we offer. For years, most con-sumers have simply gone without powerwhen they’re away from the grid. Now,we want to show them what is possiblewhen they can have power anywhere.GOAL ZERO products are field-tested inthe most extreme places and conditions,but they can be used by anyone who needspower where there is no access to an elec-trical outlet. We’ve already seen strongconsumer interest in using GOAL ZEROproducts for camping, RVing, boating,hunting, fishing, photography, businesstravel and emergency preparedness.

Learn more about Goal Zero by going togoalzero.com, calling 888-794-6250 orstopping by CES booth 25806 in theSouth Hall Lower Level.

Color-coded buttons add to the over-all ease-of-use and simplicity by separat-ing different task categories. The Gboardallows the user to access search, select,results, show stars, escape, reply, replyall, forward, compose, add/remove star,archive, trash, spam, next thread, previous thread, next message, previousmessage, inbox and open/close.

Gboard (Con’t. from p. 104) Productivity is key to getting thingsdone at work and at home. With theGboard, Gmail users can zip between e-mails in three easy steps, includingconnecting the Gboard via USB, turningon shortcuts in Gmail and viola.

The Gboard, with 19 Gmail finger-friendly shortcut buttons, is carried exclu-sively online at www.gboard.com. Thenew productivity tool retails for $19.99.[1] Estimates are according to comScore.

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Consumer Electronics Daily News - Jan. 5, 2011

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