YASMIN TAJ

After having begun in 2011 and hav-ing rewarded outperformance for 2years, the third edition of the

Mahindra Transport Excellence Awardswas finally here to witness and celebrateeminent and gifted individuals of the In-dian transport industry - the true and un-sung heroes who have touched millionsof lives from behind the scenes. From afleet owner to a fleet driver, from theowner of a Dhaba to a mechanic and afinancier, the evening was dedicated tothe shining stars of the Indian trans-portation industry, who have changedthe face of the entire industry.

The who's who of the transport sectorwere under one roof to applaud the un-sung heroes of the Indian transport in-dustry. The function was graced by dig-nitaries from the government and fromthe industry itself. The awards this yearwere supported by the Ministry of RoadTransport and Highways, Government ofIndia. The chief guest ofthe evening was OscarFernandes, union cabi-net minister, Govern-ment of India. Dr PawanGoenka, executive director and presi-dent, Automotive and Farm Sector,Mahindra & Mahindra Ltd; Rajan Wad-hera, chief executive - technology, prod-uct development and sourcing, Automo-tive & Farm Equipment Sectors, directorand head of Mahindra Trucks and BusesLimited; and Nalin Mehta, managing di-rector and CEO, Mahindra Trucks andBuses Limited were also present in thisglittering evening.

It was a gathering of over 600 peoplefrom the transport ecosystem, which in-cluded dignitaries from Ministry of RoadTransport & Highways, eminent grandand expert jury members, all drawn fromtransport world, media delegates, topfleet owners and transporters of India,dealers, and senior members of team

Mahindra. The eveningalso had a lot of fun andentertainment in the formof a skit, a dance perform-

ance and a musical treat.This time around, the event was startedby a special panel discussion on RoadSafety. The panel discussion waspresided upon by Dr Rohit Baluja, presi-dent, Institute of Road Traffic Education(IRTE); Anil Shukla, additional commis-sioner of Police (Traffic), Delhi; RajeevLochan, director (Road Safety), Ministryof Road Transport and Highways, Govt OfIndia; Sanjay Bandopadhayaya, thehon'ble joint secretary of Ministry of

Road Transport and Highways, Govt OfIndia; Dinesh Tyagi, director, Internation-al Centre for Automotive Technology(ICAT); Rakesh Batra, partner, Ernst &Young (EY); and Pirojshaw Sarkari, chiefexecutive officer, MahindraLogistics Ltd.

This year, the awards re-ceived a whopping numberof entries, more than double the num-bers of entries received in the first year.The highlight of the evenings includedthe launch of Saarthi Abhiyaan, a schol-arship scheme for daughters of truckdrivers; the felicitation of Yogita Raghu-vanshi, an inspiring lady truck driver; andthe launch of MPOWER War Room.

The awards were divided in 7 cate-gories, with 42 winners - 27 regional and15 national. Excellence in the transporta-tion industry was rewarded by themeans of awards in various categories,which included Commercial Vehicle Fi-nancier, Fleet Owners, Fleet Drivers,Highway Dhaba, Highway Mechanic,Youth Transport Personality and Lady

Transport Personality. Addingan interesting and excitingtwist to the awards proce-dure, the winner of the Super

Outperformer Driver was decided by anaudience poll. The categories werebased on the three Rise Pillars of - Ac-cepting No Limits; Alternative Thinking;and Driving Positive Change. The awardswere executed in a very rigorous wayand Ernst and Young were the processadvisors and process validators.

AN ODE TO THE UNSUNG HEROESTo recognise and reward the contribution of the many unsung heroes who make the transport ecosystemwhat it is today, the third edition of the Mahindra Transport Excellence Awards was organised in New Delhi

QUOTE UNQUOTE

chief executive - Technology, ProductDevelopment & Sourcing, Automotive &

Farm Equipment Sectors, director andhead of Mahindra Trucks and Buses Ltd

Rajan Wadhera

With an objective to enable more truck driv-ers’ children to pursue their dreams, Mahin-dra announced its new initiative - Saarthi Ab-hiyaan. A father, who has made the effort ofeducating his daughters up to 10th standard, has already gone beyondthe ordinary and deserves encouragement. This is precisely why Mahin-dra has launched this initiative, which might be a small step but willmake a large impact. Mahindra looks forward to the day when everytruck driver's daughter will be highly educated and independent.

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Print Partner

Catch the Awards telecast on ET NOW on January 25, 2014 at 2000 hrs

and repeat telecast on January 26, 2014 at 1700 hrs

Television Partner

Supported by

REWARDING OUTPERFORMANCE: Dr Pawan Goenka, executive director and president - Automotive & Farm Sector, Mahindra & Mahindra Ltd; Rajan Wadhera, chief executive - Technology, Product Development & Sourcing, Automotive & Farm Equipment Sectors, director and head of Mahindra Trucks and BusesLtd; Nalin Mehta, managing director & CEO - Mahindra Trucks and Buses Ltd; Rajesh Mangal, sr vice president - Sales & Marketing, Mahindra Trucks and Buses Ltd; and Rajeev Malik, sr general manager - Marketing, Mahindra Trucks and Buses Ltd, with all the winners of the Mahindra Transport Excellence Awards 2013

Enabling education for the girl child

This is one of the biggest and most glittering nights ofthe Indian transport sector. The who's who of the

transport sector are under one roof to applaud the un-sung heroes of the Indian transport industry. The

transport community is a very resilient one - hardshipsand tough times are not new to the people of IndianTransport fraternity. The Mahindra Transport Excel-

lence Awards are a story of such resilient people.

hon’ble minister of Road Transportand Highways,

Government of India

Oscar Fernandes

Mahindra Transport Excellence Awards are an oppor-tunity to think about the transport industry and how

to take it forward. Mahindra has worked a lot towardsbringing innovations to the industry. This is also an

opportunity to create awareness and talk about roadsafety. A driver and a mechanic are perhaps the most

important people in the transport ecosystem becausethey manage our show. We must salute them.

managing director & CEO - Mahindra Trucks and

Buses Ltd

Nalin Mehta

The ministry has officially supported and encouragedthe awards this year, thus encouraging us to make it

bigger and better. These awards are meant to recogniseexcellence and outperformance in the transport indus-try and give it the prominence it deserves in our coun-try. These awards are based on the RISE Philosophy of

Mahindra and we want our philosophy to come to-gether with the transport industry's philosophy.

chairman and managing director,Mahindra & Mahindra Ltd

Anand Mahindra

When we, in business, sit in our offices and board-rooms, looking at Excel sheets and budgets and profits

and volume figures, we tend to forget that business isnot just about numbers. This ceremony is one of thoserare occasions when the power and the quiet heroism

of the aam aadmi is acknowledged by business. Forme, all these awards bring out very clearly the positive

impact that business can have on transforming lives.

executive director and president -Automotive & Farm Sector, Mahindra & Mahindra Ltd

Dr Pawan Goenka

The winners of these awards have achieved so much inspite of so many difficulties. So many people work so

hard in the transport ecosystem, which is the back-bone of India, and these awards are a great opportuni-ty to salute them. It is our third year of the awards and

we are pleased to see the growing participation and ac-ceptance from the industry. This only motivates us fur-

ther, to take our commitment to the next level.

CV FINANCIER CATEGORY:

WINNER - ICICI Bank Ltd; RUNNER UP - IndusInd Bank LtdFLEET OWNER CATEGORY:

AUTOMOTIVE SEGMENT:

WINNER - TCI Ltd; RUNNER UP - Axis Carriers & Logistics Ltd CEMENT SEGMENT:

WINNER - Saravanan Transports; RUNNER UP - Vijay Roadlines;

DRY BULK SEGMENT:

WINNER - Associated Road Carriers Ltd; RUNNER UP - Sravan Shipping ServicesPvt Ltd EXIM CONTAINERS SEGMENT:

WINNER - Maple Logistics Pvt Ltd; RUNNER UP - Sravan Shipping ServicesPvt Ltd; FINISHED METALS SEGMENT:

WINNER - Siddhi Vinayak Logistic Ltd;

RUNNER UP - Darcl Logistics Ltd; REFRIGERATED SEGMENT:

WINNER - Reema Transport Pvt. Ltd; RUNNER UP - Sheetal Parivahan;TANKER SEGMENT:

WINNER - Cargo Carriers (India) Ltd, RUNNER UP - Indian Tankers (P) Ltd; OPEN SEGMENT:

WINNER - Acid Chem Corporation;RUNNER UP - Navata Road Transport

LADY TRANSPORT

PERSONALITY:

WINNER - Dr Sakshi Gill, Santosh GillEarth Movers Pvt Ltd (North); REGIONAL WINNERS - Soma Maity,Tamralipta Nirman Udyog Pvt Ltd (East);Ankitaa Baid, Siddhi Vinayak Logistic Ltd(West)YOUTH TRANSPORT

PERSONALITY:

WINNER - Dr Daksh Gill, Santosh GillEarth Movers Pvt Ltd (North); REGIONAL WINNERS - IndrajeetMallick, Commercial Carriers Ltd (East);Suraj A Rajan , Suraj Forwarders Pvt Ltd(West); Rajesh Natarajan, Core LogisticCo (South)FLEET DRIVER CATEGORY:

SUPER OUTPERFORMER DRIVER - Ma-hendra Singh Rajput, Santosh Gill EarthMovers Pvt Ltd; RUNNER UPS - Ansar Ahmad, Naviga-tors Logistics Co Pvt Ltd; Shailendra

Singh, Globe Ecologistics Pvt Ltd; BalrajYadav, Darcl Logistics LtdHIGHWAY DHABA CATEGORY:

WINNER - Laddi Dhaba (North); REGIONAL WINNERS - Ghosh Dhaba(East); Shalimar Dhaba (West); SaharaHotel (South)HIGHWAY MECHANIC

CATEGORY:

WINNER - Chacha Mistry (North); REGIONAL WINNERS - Santosh Garage(East); Girdhari Garage (West); AfsarGarage (South)

A humble driver, Mahendra Singh Rajputof Santosh Gill Earth-movers, who salvagedthe situation when histruck caught an uglyfire, won a brand newMahindra TRUXO 25truck through a vote-o-meter based selectionprocess.

A driver wins a brand new truck

The lady HCV truckdriver, Yogita Raghu-vanshi, who was recently gifted aMahindra TRUXO 25truck, narrated herstory and the braveheart got an unprece-dented and impromp-tu standing ovation.

Mahindra launchesMPOWER WAR ROOM

HIGHLIGHTS OF THE EVENING

TOWARDS BETTER ROAD SAFETY: Eminent panelists discuss various ways to make the roads of India safer, during the panel discussion on Road Safety

During last year's award function,Mahindra had announced the pioneer-ing industry first initiative called'MPOWER' for the young heirs of theIndian transport industry. To under-stand how the MPOWER learningshave helped the young transporters,

this year, they an-nounced the launchof 'Mahindra MPOW-ER War Room'.MPOWER War Roomwill be a platform

that will engage and challenge theparticipants into sharing of - how didthey implement what they learnt atMPOWER, the successes and the chal-lenges, what worked and what didn't.The programme will encouragehealthy competition, dialogue, enablecross learning and be a fitting conclu-sion to the implementation efforts ofthe participants. All this will be accom-plished through a day long case studypresentation and workshop format.

Saluting the power of a woman

CONSUMER CONNECT INITIATIVE ADVERTORIAL & PROMOTIONAL FEATURETHE ECONOMIC TIMES, MUMBAI, THURSDAY, JANUARY 16, 2014

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