CONSUMER BUSINESSES IN SINGAPORE - ASEAN · PDF fileBest Quality of Life Rank City 1 Singapore...
-
Upload
hoangxuyen -
Category
Documents
-
view
220 -
download
4
Transcript of CONSUMER BUSINESSES IN SINGAPORE - ASEAN · PDF fileBest Quality of Life Rank City 1 Singapore...
1
CONSUMER BUSINESSES IN SINGAPORE
2 2
Vibrant, culturally diverse and dynamic
Click to edit Master text styles
• Second level
– Third level
Cosmopolitan 5.5 million population, 1.25 million foreigners, high standards of living, renowned international schools
Diverse Ethnicity: Chinese, Malays, Indians, Eurasians & others
Religion: Buddhism, Christianity, Islam, Hinduism
Connected World’s #1 port
131% mobile phone usage,
79% homes with computers
70% adult Internet users
Vibrant Nearly 7,500 art performances a year, at 56 venues
2
Area: 710 sq km
3 3
Vibrant, culturally diverse and dynamic Ranked 2nd in Asia for Cultural Interaction
Source: “Asian Cities of the Future 2009/2010”, fDi Magazine
Best Quality of Life
Rank City
1 Singapore
2 Auckland
3 Ulsan
4 Sydney
5 Tokyo
Top Asian City of the Future
Most preferred location for managers to work in Asia
Rank Preferred
location
1 New York
2 London
3 Singapore
4 Hong Kong
5 Tokyo
Rank Cultural Interaction
1 London
2 Paris
3 New York
4 Tokyo
5 Singapore
Source: Global Power City Index 2010, Mori Memorial Foundation
Source: Global Power City Index 2010, Mori Memorial Foundation
Based on trendsetting potential, visitor attraction resources, vibrancy of shopping and dinning scene etc
Based on vibrancy of business environment , availability of human resources and supporting industries, favourable location for employees’ families etc
Based on indicators such as life expectancy, health expenditure, income per capita, number of International Baccalaureate schools etc
4 4
Popularity of Korean Culture in Singapore
5 5
Singapore is in the heart of Asia Pacific
India:
1.20 bil pop
GDP(2008p):
US$1,430 B
China:
1.34 bil pop
GDP(2010):
US$5,870 B
Half the world’s population in 7 hours
Australasia:
25 mil pop
GDP(2010):
US$1,220 B
SE Asia:
601 mil pop
GDP(2010):
US$1,800 B
For the past 25 years, ASEAN
Combined GDP grew at an
average rate of 7 % a year
ASEAN Aggregate GDP
1990: US$350 bill
2010: US$1.8 trill (IMF)
SNAPSHOT: ASEAN (601 mill pop)
6 6
Home for Consumer-Centric Companies
Lifestyle, Fashion, Hospitality
7,000 MNCs in Singapore,
60% with HQ operations
Electronics & Infocomms Media Financial Services
Sports Products & Sports Rights
Fast Moving Consumer Goods
7 7
Delivering value through being a location for
Singapore The leading hub in Asia for consumer businesses and innovations
Business
Innovation
Talent
8 8
2009 opening ceremony of flagship outlet in Singapore’s main shopping stretch, Orchard Road First presence outside of China
Singapore: First Point of Entry to Global Markets
Baum Kuchen confectionery First outlet in Asia outside Japan
Opened first outlet in 2009 Expanded to 5 outlets
JV to support globalisation efforts of Japanese apparel firms
Harajuku Street Style
9 9
Distribution Partners and Channels
Over US$8b/yr of global
procurement of strategic
components
Global HQ for parts of Dell’s
manufacturing and supply
chain operations
•Asia’s Best Education Course
Provider (6 consecutive years)
•Cargonews Asia’s Asian
Freight & Supply Chain Awards
•USD4 mil training centre
•Train 3,000 - 5,000
professionals / yr, two-thirds
from outside S’pore
Companies have strong in-house SCM
capabilities in Singapore
21 of the top 25 3PLs have significant
operations in Singapore
Base of personal product distributors in
Singapore, that have a regional reach
L’Oréal
Paris, Max
Factor
La Prairie,
Stila,
Lancaster
Citré Shine
(haircare), T-
Zone (tea tree
skincare)
Lavera,
Organic Surge,
Swiss Nature
Hershey’s,
Lotte, Energizer
DHC (Japanese
skincare)
10 10
Innovating from Singapore
TWG Tea
Local tea, internationally recognized
Cadbury
Chocfuls Eclairs
Kikkoman
Ginseng & Honeysuckle Soy Sauce
Nestlé + Eu Yan Sang
养生乐 concentrated herbal soups Responsibility global business outside
of Japan
Full range of activities from HQ,
manufacturing to R&D to support this.
ASEAN consumers preference for
sweetened drinks led to development
of sweetened green tea in Singapore
11 11
Designing for the Asian consumer
iF Award 2010 HP Officejet Pro 8000 HP, Orcadesign & BMW DesignworksUSA
iF Product Design Award 2009 Red dot Award 2009 Urband Origami by Nanyang Optical
iF Award 2009 X-Halo Breath Thermometer by Philips Design
Braun Prize 2007 “Leapfrog” Walking Aid by Donn Koh, NUS
Red Dot Award 2008 Best of CES Innovations Award 2008 Dell Crystal Monitor
Design awards
SK-II Packaging and Design (P&G + NICE)
Electrolux E: Motion Trivet
Allows for traditional Asian wok cooking on flat induction cook tops
Philips Garment Steamer GC520
Graphical-user interfaces for touch-screen printer
Products designed in Singapore
Raoul:
Local brand gone international
12 12
Training of Retail Talent
• ~ 40,000 people trained since 1985
• Offers short courses in retail supervision, customer service, visual merchandising
• Focused on developing leaders at middle and senior levels of the retail organisation
• Offers executive programmes in the area of retail management,
leadership skills, buying and visual merchandising etc.
• Pervious participants include: Unilever Singapore Pte Ltd, Muji (S) Pte Ltd
Institutions offering retail courses
13 13
Possible Cycle of Presence in Singapore
First
investment
- Headquarters
- Manufacturing
- Research &
Development
- IP Management
- Brand
Development
Home @
Singapore
growth
Exploratory
presence
-Representative
office
- Distribution
partnerships
- Franchising
partnerships
- Storefront
14 14
Case Studies – Sports Products
“[The Singapore operations] laid a solid foundation
for the group's expansion into the overseas
market”
- CFO Nicholas Chong
Li-Ning’s First Presence Outside China China’s largest sports company No.2 by sales after Nike in China
Case Study: Li-Ning
Business Units:
• Southeast Asia Regional Headquarters
• Badminton Flagship Retail Store
• Market development through
regional badminton academy
management
Southeast Asia Regional Headquarters • Internationalisation office
for future group expansion
Global First-to-Launch Badminton
Flagship Retail Store • Store for regional distributors
• Regional consumer insights platform
15 15
Case study: Crocs Asia using Singapore as its nerve centre
Crocs Asia – 80-man Asian HQ in Singapore
• Holding company for a no. of regional entities
• Profit centre responsibilities for regions not covered by subsidiaries, e.g. Middle East
• Global manufacturing and logistics oversight
• Global Order Entry Handling
• Regional planning
• Sourcing, procurement, and distribution
• Oversees new product development
Fast-growing designer, manufacturer & marketer of footwear made from proprietary closed-cell resin material
16 16
LEVI’S STRAUS & CO ASIA PACIFIC HQ & SOURCING HUB
CONVERSE REGIONAL HQ & GLOBAL TRADING HUB
LOGISTICS & SUPPLY CHAIN Coordinates manufacturers
& end-markets
SUPPORTING FUNCTIONS HR, finance
GLOBAL ACCOUNT SALES Manage licensees
GLOBAL PLANNING Sourcing & Procurement
Singapore, a supply-chain link centre for brand and international licensees
• Global supply chain • Market intelligence • Profit Consolidation • Brand Protection
ASIA PACIFIC CONTROL TOWER 140 staff in Singapore managing ops for 50 markets
RETAIL MANAGEMENT Manage store operations and testbed new concepts
GLOBAL SOURCING Buy-sell activities
LEGAL Trademark protection
BRAND STRATEGY Insights & branding
Store customized for Asian consumer
Case Study: Converse & Levi’s Regional HQ & Trading Hub
17 17
Case Study: Nestlé Innovating in Asia for Asia
Integrated activities in Singapore
R&D Open
innovation
Consumer
insights HQ
CoE for Milo,
Maggi, Nescafe,
Nutritionals and
Packaging
Hub for external
collaboration
management with
RIs/IHLs & industry
Branding &
marketing
Strength of Nestlé's full integrated facility in Singapore
From concept ideation, new product development, targeted customization to brand development & launch
In-house sensory test
panel
Born in 1971, Maggi has since evolved tremendously through the strong
capabilities in consumer testing and packaging development. Today, it is a
strong household brand in Singapore and many parts of Asia A Nestle brand of instant
soups, stocks, bouillon cubs,
ketchups, sauces,
seasonings and instant
noodles
18 18
Case study: P&G Leveraging Singapore to access, manage and develop for Asia and beyond
•Business: 1,600 employees in APAC regional headquarters Global HQ for SK-II, controlling branding/design/merchandising Regional supply chain control tower
•Innovation: Multiple Singapore-based P&G teams work together Regional consumer insights team Upcoming 500-man, S$ 250 million end-to-end innovation centre for beauty, grooming, home care, personal healthcare; augmented by a Master Collaboration Agreement covering all 14 A*STAR institutes Regional design team has key role in brand design, product design, counter design, and packaging design for Pantene, SK-II, Tide, etc
•Talent control tower: Training 500 leaders annually and developing programmes / strategies
Details
“P&G has invested significantly in Singapore, in both infrastructure and people. It’s a strategic base for operations across Asia and provides a stable operating environment, excellent infrastructure and skilled talent.”
- Bob McDonald, Chairman, President & CEO, P&G
Why Singapore?
Other activities in Singapore •First and only perfumes plant; upcoming PUR plant
19 19
Genesis BBQ Chicken
No.1 F&B franchise brand in Korea
Singapore as a base for Asia Pacific expansion
Franchise
Management and
Shared Services for
Asia Pacific +
Middle East*
* Excludes Japan, China and Korea
Why Singapore?
• “Strong IP protection, network of DTAs
for tax efficiency of royalty income, base
of food innovation partners”
20
EDB provides this presentation (including oral statements) gratuitously for
information only and not for any other purpose. EDB does not warrant the
accuracy, completeness nor suitability for purpose of any information in this
presentation. EDB excludes all liability including but not limited to inaccuracies,
incompleteness or lack of suitability for purpose of any information in the
presentation.
Thank You