Consumer Businesses Adapting to the New

Normal

6/11/2020Business Finland

Global Consumer Trends –Before and after pandemic?

Soile Ollila / Global Insights

Global consumer trends

Changing customerexperience

Changing values Our global customer

Extreme conve-nience

Instantaccess

Hyperpersona-lization

Anytime, Anywhere

Personalisation

Empowerment

TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE

CHANGING VALUES

Experience

More

Ethical living

Instant Gratification

ENVIRONMENTAL SHIFTS

Circular Economy

Access Economy

Values-Based Buying

Privacyconcerns

SHIFTING ECONOMIC POWER

Gig Economy

Emergingmarkets

Income Inequality

Urbanizationand megacities

Digital Nativemajority

Living longerStrengtening

Strengthening

Disruptions

Weakening

Buying time

Sources: BF, Futures Platform, Euromonitor

Anytime, Anywhere

Personalisation

Empowerment

TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE

CHANGING VALUES

Experience

More

Ethical living

Instant Gratification

ENVIRONMENTAL SHIFTS

Circular Economy

Access Economy

Values-Based Buying

Privacyconcerns

SHIFTING ECONOMIC POWER

Gig Economy

Emergingmarkets

Income Inequality

Urbanizationand megacities

Digital Nativemajority

Living longerStrengtening

Strengthening

Disruptions

Weakening

Buying time

Trade war

Protectionism

Global downturn

Nationalism

Geopoliticaltransformation

Internationalgovernance

Slowbalisation

Sources: BF, Futures Platform, Euromonitor

Anytime, Anywhere

Personalisation

Empowerment

TECHNOLOGIES

CHANGING CONSUMERVALUES

Experience

More

Ethical living

Instant Gratification

ENVIRONMENTAL SHIFTS

Circular Economy

Access Economy

Values-Based Buying

Privacyconcerns

SHIFTING ECONOMIC POWER

Gig Economy

Emergingmarkets

Income Inequality

Urbanizationand megacities

Digital Nativemajority

Living longerStrengtening

Strengthening

Disruptions

Weakening

Buying time

Try virtually beforeyou buy

Direct to customer

Robotic workforce

No-touch interfaces

Seamless paymentsand transactions

Multichannelshopping

Automaticdeliveries

AI

Mass surveillance

Sources: BF, Futures Platform, Euromonitor

Location awareness

Mobile-local retailing (Brick and mortar & online)

Try virtually before you buy

No-touch interfaces

Me-tail and hyper personalization

Real time proactive intelligence

Subscription business models, machine-aidedcommerce

Reusing & recycling

Flexible ordering and pick-ups, automateddelivery drivers

Seamless payments and transactions

Extreme convenience

Instantaccess

Hyperpersonali-

zation

FUTURE WATCH STUDYhttps://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf

Changing customer experience and technology drivers

EXPECTATIONSOF CONSUMERS

https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdfhttps://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf

Anytime, Anywhere

Personalisation

Empowerment

TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE

CHANGING VALUES

Experience

More

Ethical living

Instant Gratification

ENVIRONMENTAL SHIFTS

Circular Economy

Access Economy

Values-Based Buying

Privacyconcerns

SHIFTING ECONOMIC POWER

Gig Economy

Emergingmarkets

Income Inequality

Urbanizationand megacities

Digital Nativemajority

Living longerStrengtening

Strengthening

Disruptions

Weakening

Buying time

Hometainment

Cocooning

Health concerns

Support yourlocal

Anti consumerism

Nature andFood as remedy

Hyper localisation

Rapid recycling

Circular design

Virtual tourísm

Energy saving

Sources: BF, Futures Platform, Euromonitor

JAPAN

Future Watch study: Consumer Trends and Lifestyles in Japan

https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/

https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/

Hometainment

Cocooning

Health concernsSupport yourlocal

Anti-consumerism

Try virtually beforeyou buy

Direc to customer

Robotic workforce

No-touch interfaces

Seamless paymentsand transactions

Onlineshopping

Automaticdeliveries Digital acceleration

New values inIsolation economy

EconomicalAnd politicaluncertainty

Nature andFood as remedy

Hyper localisation

Rapid recycling

Circular design

Virtual tourísm

Energy saving

Trade war

Protectionism

Global downturn

Nationalism

Geopoliticaltransformation

Internationalgovernance

Sustainabilitymomentum

Future Watch – Consumer business

USA

Seamless Shopping Experience

Research Project

JAPAN

Consumer trends

Lifestyle,Ethical living / Sustainability More time in home Connectivity Symbolic consumption Healthy living Expressing themselves

SOUTH KOREA

Future Consumer in South Korea

www.marketopportunities.fi Future Watchhttps://www.businessfinland.fi/49c10c/globalassets/finnish-customers/about-us/scenarios/business-finland-skenaariot-post-korona-3-6-2020.pdf

BF Scenarios post corona

CORONA IMPACT REPORT TO BE PUBLISHED IN AUGUST 2020

http://www.marketopportunities.fi/https://www.businessfinland.fi/49c10c/globalassets/finnish-customers/about-us/scenarios/business-finland-skenaariot-post-korona-3-6-2020.pdf

Future Watch: Links to Business Finland foresight material

https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf

https://www.marketopportunities.fi/home/2019/future-consumer-in-south-korea/

https://www.slideshare.net/futurewatch/future-watch-consumer-trends-in-china-and-hong-kong/3

https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/

https://www.marketopportunities.fi/home/2019/signals-from-indialast-mile-services/

https://www.marketopportunities.fi/home/2019/signals-from-india-consumption-measument/

https://www.marketopportunities.fi/home/2019/signals-from-india-rise-of-e-repair/

https://www.marketopportunities.fi/home/2019/signals-from-india-urban-wellness/

https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdfhttps://www.marketopportunities.fi/home/2019/future-consumer-in-south-korea/https://www.slideshare.net/futurewatch/future-watch-consumer-trends-in-china-and-hong-kong/3https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/https://www.marketopportunities.fi/home/2019/signals-from-indialast-mile-services/https://www.marketopportunities.fi/home/2019/signals-from-india-consumption-measument/https://www.marketopportunities.fi/home/2019/signals-from-india-rise-of-e-repair/https://www.marketopportunities.fi/home/2019/signals-from-india-urban-wellness/