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Study of Consumer

Behavior at Big Bazaar

Presented by:Ruchita

BhaiyaGaurav

Chandorkar GodsonRathnarajGeetanjali Johar

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Topics covered

Introduction

Company profile

Objectives and ScopeData Analysis and Interpretation

Limitations

Conclusion

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Introduction

Consumer behavior:

The Behavior which is displayed bythe consumer while searching, evaluating,

purchasing and disposing of products andservices that they expect will satisfy theirneed is consumer behavior.

Consumer Behavior entirely focuses onhow individuals make decisions to spendtheir available resources.

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Company Profile

Future Group (India), is Indias leadingorganization and Big Bazaar is one of itslargest retail outlet.

Big bazaar Hyper Market

It was established in 2001

Employees around 40,000

It is a departmental stores which sellsdifferent products.

It is a chain of shopping malls in Indiawith 150 stores across India

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Objectives and Scope

To analyze consumer behavior.

The project comprises the variousbehavior of customers ,the pre and postbehavior of customers when they shop.

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Data Analysis &InterpretationData was collected by filling the

questionnaire by the customers.

Following were the questions asked.

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1. Do you Visit mall?

Do you visit Yes No

No. of Respondents(%)100%

0%

No. of Respondents(in no.)

50 0

Do you visit

0%

20%

40%

60%

80%

100%

120%

Yes No

No. of Respondents (%)

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Prefer to visit malls

60%20%

4%

16%

Friend

Spouse

Colleagues

Alone

2. With whom do you prefer to visit the mall ?

Prefer tovisit malls

Friend Spouse Colleagues

Alone

No ofrespondents (%)

60% 20% 4% 16%

No ofrespondent

s (in no.)

30 10 2 8

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3. How much time you spend in a mall?

Time spent on visiting malls

20%

50%

30%

Hour

1-2 hrs

More than 3 hours

Time spenton visiting

malls

Hour 1-2 hrs More than3 hours

No ofrespondent

s

20% 50% 30%

No ofrespondents

10 25 15

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4.Does the person with whom you visit mall influence you?

Person who influence

40%

60%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

No. of Respondents (%)

Person who influence

Person whoinfluence

Yes no

No ofrespondents

40% 60%

No ofrespondents

20 30

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5. Do you visit the mall, by advertising influence?

Advertisement influence

40%

24%

16%

20%

Yes

No

Sometome yes

Cant say

Advertisement

influence

Yes No Sometimes Cant say

No ofrespondents

40% 24% 16% 20%

No ofrespondents

20 12 8 10

6 Wh d h ll f h i ?

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6.Why do you choose mall for shopping?

Cho osing malls for shop pi

Less time

Economical

Brands

Variety

Quality

All under one roo

Convenien

Choosingmalls forshopping

Lesstime

economicalbrands variety quality Allunderone

roof

convenient

No ofresponde

nts

14% 24% 26% 8% 14% 6% 8%

No ofrespondents

7 12 13 4 7 3 4

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Limitations

Time constraint

The allotted time to conduct thesurvey was 1 days. Therefore it became abit difficult to cover the entire store.However, the key areas were aptly

covered.

Availability of data

Most of the departments were not in

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THANK

YOU