Consumer Behaviour and the British Food Market Henry Matthews. Writtle College. England.
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Transcript of Consumer Behaviour and the British Food Market Henry Matthews. Writtle College. England.
Consumer Behaviour and the British Food Market
Henry Matthews. Writtle College. England
Writtle College
Brick House Farm
Essex
UK
Consumer Behaviour and the British Food Market
• The British consumer
• Consumer behaviour and the market
• Supermarkets
•Challenges and concerns
UK Population
ONS 2004
UK Socio-DemographicsUK Socio-Demographics
Population
UK Population by Age
UK Socio-DemographicsUK Socio-Demographics
In next 25 years those over 65 will be more than 20% of the population
Average age 38 in 2003. 43
in 2031
People change the place where they live, cities losing population to the surrounding rural areas and towns.
UK Net Migration
UK Socio-DemographicsUK Socio-Demographics
The numbers and social profile of
people varies for each region,
allowing potential for targeting
specific consumer segments.
UK Socio-demographic Groups
UK Socio-DemographicsUK Socio-Demographics
Changes in Family Type
UK HouseholdsUK Households
• Marriage is less popular • Fewer children who tend to be born later• More people living alone• Increase in single parent families
The working population has increased by nearly 4 million in the last 15 years. This has resulted in more money being available to spend in the market
UK EmploymentUK Employment
Changing Working Population
The majority of the increase in the working population is made up by women.
Women’s Role in Employment
ONS 2003
UK EmploymentUK Employment
Comparisons of Hours Worked
UK EmploymentUK Employment
Over 2.5 million people have arrived in the UK since 2000
There are around 2 million Asian and 1 million Black people living in the UK
UK Immigration & EthnicityUK Immigration & Ethnicity