Vijay

Maharaja

Sandeep Jr

Binayak

Rajesh

Online Consumer Behaviour

Online Consumers

• Growth & penetration of the internet

• Rise of internet in India

Indian Internet Services

• Information-seeking

• Connection sites for jobs

and matrimonial

• Online transaction sites

• Travel portals

• Social media

Digital divide & the future of the internet

• Bridging the Gap

• Dimensions of the Divide

Advantages Of Closing The Digital Divide

• Economic equality

• Social mobility

• Democracy

• Economic growth

• Rural areas access

• Disabilities

• The 50x15 Initiative

• Wireless Devices

Characteristics of the internet that aid E-commerce

• The ability to inexpensively store vast amounts of information at

different virtual locations

• The availability of powerful & inexpensive means of searching,

organizing & disseminating such information

• Interactivity & ability to provide information on demand

Products & Services Customers Buy Online

• Search Goods vs. Experience goods

• Information Intensiveness

Inside the Internet Marketing Exchange Process

• Information overload

• Bunkering

• Security & privacy concerns

• Home & work boundaries are

dissolving

• Anywhere anytime convenience

• Time poverty

Inside the Internet Marketing Exchange Process (Continued)

• Demanding expectations

• Self service is required

• Sophisticated consumers

• Personalization's expected

• Easy operations

• Multiple channel shopping

Online Customer Decision Making Process

• Need recognition & problem

Awareness

• Information search

• Evaluation of Alternatives

• Purchase

• Post purchase evaluation

Customer Concerns In Online Purchase

PRIVACY & SECURITY CONCERNS:

• Credit and debit card information

• Social security

• telephone numbers

• online payments

• Cookies in shopping sites

Precautions For Online Purchase Concerns

• Secure website

• Reputable website

• E-mail subscription

Trust

• Seals of approval

• Brand

• Navigation

• Fulfillment

• Presentation

• Technology

Mobile Based Marketing

Definition :

Mobile marketing can be defined as “the use of the mobile medium as

a means of marketing communication”, the “distribution of any kind of

promotional or advertising messages to customer through wireless

networks”.

Types Of Mobile Based Marketing

SMS Marketing

MMS

Types Of Mobile Based Marketing (Continued)

Push notifications

In-game mobile marketing

Types Of Mobile Based Marketing (Continued)

Mobile web marketing QR codes

Types Of Mobile Based Marketing (Continued)

Proximity Systems Location-based services

Types Of Mobile Based Marketing (Continued)

App based

Customer Behaviour In B2B Marketing

• B2B is a industry sponsored market place

• It is set up by a large companies for their suppliers and customers

• B2B is significantly different from B2C

• B2B is successful in some of the industrial inputs they are benefited

by internet transactions such as

• Reduced procurement costs

• Online ordering

• Tighter inventory control

E-commerce B2B model

B2B from commerce is being derived from two sides

• To use technology

• Developing new ideas and conception

B2B e commerce is used for following purpose

• To attract, develop, retain and cultivate relationship with customers

• To deliver the right products and services to customers quickly and cost effectively

Development Of B2B E-commerce Model

The company does not use e-mail and has neither internet access nor a company website

E-mail is used widely with trading partners

The business uses internet to interact with their customers

The business uses internet technologies to extend integration

The business uses online exchanges, e-market places and related services

Impact Of B2B E-commerce On Business Processes

• Procurement processes

• Order fulfilment

• Problems and inhibiting factors

• extensible Mark up Language(XML)

• E-market places

• B2B vertical e-mediaries

Customer Behaviour In B2G E-marketing

• Business to government e-commerce (B2G) network allows business to bid on

government rfps

• PSU tenders in the form of rfp”s ,rfq”s

• B2G is one of the growing sectors in e-commerce

Social Media Marketing

Twitter

Facebook

Foursquare

Instagram

Blogs

Linkedin

Yelp

YouTube

Social Media Marketing Techniques

Targeting eWOM

Social Media Marketing Techniques

COBRAs Affiliates

Implications On Traditional Advertising

Leaks

Minimizing use