Consumer Behaviour- An Eco-friendly Approach

Presented by :Maneesha Patel 96Namita Raina 106Raj Patel 114

Background of the Study

Briefly describe the point of this lesson, which is that the will be learning about the relationship between consumer and FMCG product.

Exploring the preference of customers towards eco-friendly product (in FMCG goods).

To Analyze whether consumers are concerned about the environmental issues or price of the product.

Objective of the StudyThe Main objective of the study is, To investigate the consumer attractiveness

towards eco- friendly products in FMCG sector and their impact of purchasing decision.

  To analyse if the consumers are willing to pay

higher prices for the eco-friendly products.

Data Analysis:

Known consumerUnknown Consumer94%

6%

NamedUnnamed56%

44%

Eco-Friendly Product (FMGC)

Data Analysis:

Willing to payNot Willing to pay

62%

38%

<5%5-10%10-20%20-30%

22%20%

14%

Eco-Friendly Product (FMGC)

Conclusion & Recommendation

Conclusion It has actually not resulted in the ability to

command a sustainable premium consumers are willing to buy eco-friendly products, but not to pay the higher price.

Recommendation The awareness about the products should be

done through advertising so that individual buying behaviour can be changed.