Consumer behaviour

CONSUMER BEHAVIOUR ON BINGO CHAPTER-1

DR.JYOTHIRMAYI DEGREE COLLEGE, ADONI - 1 - DEPT. OF MANAGEMENT

TABLE OF CONTENTS

CHAPTER

CONTENTS PAGE NO

1 Consumer behaviour

1.1 steps in consumer buying process

1.1.1 Need recognition

1.1.2 Information search

1.1.3 Evaluation and intention

1.1.4 Purchase decision

1.2 Perception

1.3 Personality

1.4 values

1.5 Beliefs

1.6 Attitude

1.7 Term consumer behaviour

2

3

3

3

3

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3

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4

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4

4

2 Introduction

2.1 Need

2.2 Objective

2.3 Information source

2.3.1 Primary Data

2.3.2 Secondary Data

2.4 Sampling

2.4.1 Total population

2.4.2 Sample procedure

2.4.3 Sampling technique

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7

8

9

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2.4.4 Data representation

2.5 Limitation

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11

3 Company profile

3.1 introduction

3.2 company profile

3.3 Company History

3.4 Company Development

3.5 Company achievement

3.6 Company present position

3.7 company structure

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13

13

18

25

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29

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4 & 5 Analysis and Interpretation 31

6 Summary

6.1 suggestion

6.2 Recommendation

6.3 Findings

48

49

50

51

I. Bibliography 52

I. Questionnaire 53



List of Tables

TABLE

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CONTENTS PAGE

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CONSUME BRANDED SNACK DETAILS

PREFERRENCE OF SNACKS

AWARENESS DETAILS

ABOUT KNOWING OF BINGO

FACTORS INFLUENCE DETAILS

RATING DETAILS

FLAVOURS DETAILS

SATISFACTION DETAILS

ADS INFLUENCE DETAILS

PURCHASE DETAILS

SATISFACTION PERCEPTION

DETAILS

PURCHASING DETAILS

ADS OF BINGO

26

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14

15

CONSUMING BINGO DETAILS

SATISFACTION LEVEL DETAILS

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40



LIST OF GRAPHS

GRAPH

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CONTENTS PAGE

NO

1

2

3

4

5

6

7

8

9

10

11

12

13

CONSUME BRANDED SNACK DETAILS

PREFERRENCE OF SNACKS

AWARENESS DETAILS

ABOUT KNOWING OF BINGO

FACTORS INFLUENCE DETAILS

RATING DETAILS

FLAVOURS DETAILS

SATISFACTION DETAILS

ADS INFLUENCE DETAILS

PURCHASE DETAILS

SATISFACTION PERCEPTION

DETAILS

PURCHASING DETAILS

ADS OF BINGO

26

27

28

29

30

31

32

33

34

35

36

37

38



14

15

CONSUMING BINGO DETAILS

SATISFACTION LEVEL DETAILS

39

40



CONSUMER BEHAVIOUR Consumer orientation stems from the company’s adoption and implementation

of the marketing concept-a philosophy of every business unit, which has tipple implications

namely:

• The victory of any business unit rests on consumers who are willing to accept and pay

for the products or services

• The firm must be aware of what the market want well in advances of production and

• Consumer’s wants must be monitored continuously for assured success over

competitors.

The consumers are the arbiters of fortune in business in highly competitive

economic system, survival and growth of firms warrants accurate knowledge about the

consumer behaviour-how, why, where, what, when they buy? Understanding consumer is the

crucial task of every marketing manager.

DEFINATION: Professor walter.c.grand professor g.w.- it is the process where by

individuals decides whether, what ,when, how and from whom to purchase goods and

services.

Consumer behaviour

In marketing, understanding how and why consumers behave. An appropriate

marketing stimulus is formulated based on customer personality and needs to prompt sales.

Consumers adjust behaviour to the marketplace based on internal needs and interpersonal

factors.



STEPS IN CONSUMER BUYING PROCESS

The following are the 5 steps generally followed by the consumers while buying the product;

• Need Recognition: need recognition is the awareness of the want or a desire or a

consumption problem without whose satisfaction the consumer feels restless and

tension-charged.

• Information Search: consumer interest is indicated in the consumer’s willingness to

seek further information about the product and service. since there are varieties of

products and seeks to have maximum satisfaction, he searches relevant information.

• Evaluation And Intention: the evaluation stage is the stage of mental trial of the

product or a service.

• Purchase Decision: decision to purchase implies consumer commitment for a product

or a service practically, it is the last stage in the buying process because, it completes

the exchange process.

Through the application of sociology, psychology and demographics, marketers can

begin to understand why consumers form attitudes and make decisions to purchase.

Consumer-behaviour studies inform marketers, advertisers and public agencies how product

and service selection is influenced by personality, perception, values and beliefs. For

marketing, these influences are studied in the context of demographics, which includes

ethnicity, age, and marital status, size of family, income, education and employment.

Perception

Perception is how information is collected and categorized. Perception is affected by

the amount of exposure to a stimulus and by individual interpretation. For example, a

consumer who hears--once--that dairy herds contribute to greenhouse gas would not take

the statement seriously. If the same consumer encountered that information often and

from many sources, then the consumer's attitude toward dairy products might change

enough to influence how often the consumer chose yogurt as a breakfast food.



Personality

Personality is a weak component of consumer behaviour. Personality means a pattern

of behaviour founded on an individual's outlook and internal traits. In this use, outlook

means point-of-view and traits mean the consumer's usual manner of responding to the

environment. An example of outlook is the effect of a recessionary economy on consumer

confidence. Examples of traits are introversion or extroversion, ambition or complacency,

aggressiveness or timidity and compulsiveness or pragmatism. A consumer whose

decision to purchase is influenced by extroversion or compulsiveness, might choose to be

less innovative during an economic downturn because confidence is lower.

Values

Values are the consumer's set of standards about conduct that arise from learned

culture. A "terminal value" is a long-term goal or role model, as when a consumer strives

for a particular lifestyle, such as healthful diet and exercise. An "instrumental" value is a

flexible and negotiable action that is exercised daily, such as when a consumer makes a

decision to purchase either organic or nonorganic products.

Beliefs

In consumer behaviour study, "beliefs" are specific beliefs about products in the

marketplace. Consumer belief is a combination of knowledge, emotions and actual

actions to purchase or not purchase. For example, if a consumer has a negative or

prejudiced set of beliefs about Yugoslavia, then marketing an automobile manufactured in

Yugoslavia would have to focus on changing those beliefs.

Attitude

Consumer attitude is a combination of perceptions, values and beliefs. The consumer

must first perceive the product and then focus values and beliefs onto the product and

make a decision to purchase or not to purchase. Beliefs are more vulnerable to marketing

than values are, because beliefs are subject to knowledge and emotion. For example,

positive facts can inform a consumer's knowledge about automobile manufacturing in

Yugoslavia. A marketer might decide what demographic group can best afford a



Yugoslavian automobile and then generate positive emotion by associating the

automobile with music toward which that demographic group feels positive.

Term consumer behavior

Definition:

Actions (that is, behavior) undertaken by people (that is, consumers) that

involve the satisfaction of wants and needs. Such actions often, but not always,

involve the acquisition (that is, purchase) of goods and services through markets. The

study of consumer behavior is fundamental to the understanding of the demand-side

of the market. From a marketing perspective, the patterns, actions or steps in the

process of decision making by consumers. The decision making process is influenced

by various attitudes, motives, and social influences on the purchaser. Buyers tend to

behave in certain ways including habits, brand loyalty, and post purchase behavior.



Conceptual model for consumer behavior with respect to food



IMPORTANCE & NEED FOR THE STUDY

Every business enterprise requires vital information to keep alive its day to day

activities. The nature of information required, differs from situation to situation

supposing organization evaluating its marketing effort.

The marketer has to appraise the marketing effort and then has to find means of

improving it. Then information required is of consumer research. After the evaluation of

marketing concept, marketing efforts of organization is channelized towards target

assumed greater importance. So every organization carried out consumer research to

ascertain the data regarding target market.

The survey consumer behaviour is helpful to the company to know how far the

consumers are satisfied with the product and what makes to buy and know what

consumers need more from the product. The collected data is helpful to know changing

tastes, preferences, trends in buying behavior of the customer and to make product

improvements.

Thus, the need for the study paved way in performing project work of this kind.



OBJECTIVES:

1. To know why and when consumers make their purchase decision with regards to

BINGO.

2. To know the consumers brand preference.

3. To know the factors that influences the consumers to purchase BINGO.

.

4. To study the market situation like brand awareness, competition among various

brands in namkeens.

5. To study consumers attitude regarding price, packing and purity of BINGO.

6. To study the modifications or suggestions that the consumer suggest.

7. For the improvement of the product.

8. To study the opinion of consumers regarding quality, satisfaction and ads of the

product



Information sources:

Research methods are used to provide a systematic approach to research and

helps in ordering the data collected in order to be to analyze it and conclude whether it

answered a particular question or not.

There are two sources of collecting data:

• Primary data

• Secondary data

in the survey being conducted both primary and a secondary source data has been

used in the collection of data has been used in the collection of relevant information.

PRIMARY DATA:

Primary data is the data collected specifically by or for the data users. Primary data is

the data gathered for a specific research report.

a questionnaire is used as a tool for the systematic collection of relevant information. a

well structured questionnaire consisting of 15 simple questions has been prepared and

directed to the respondents.

SECONDARY DATA:

Secondary data is the data that is collected for another purpose and already exist

somewhere. Data pertaining to the company profile gives a detailed report of the

history and the various products being manufactured by it.



SAMPLING:

A sample size of 71 has been chosen for the project study. The

sample choice is quite a comprehensive one as it respondents from all walks of life.

The respondents are of either gender, carried income groups and so n hut all are

residents of Adoni town.

Total population : Total population of Adoni town is among six to seven lakhs. In

that I preferred to do my sampling with the persons some know to me and some are

others

Sample Procedure:

Sample random sampling method has been adopted for study in

random sampling each element of the population has an equal chance for being

selected as a sample.

Sampling technique

A questionnaire as been developed with an in-depth interview with

a well consumers. The questions are structured and alternatives are provided for each

question. The questions are simple and direct so that the respondents can configure

them out easily.

Data Representations:

The data collected from the respondents has been tabulated to make

calculations easier bar-charts have been used to represent the data in clear way.



LIMITATIONS

Though Every Effort Has Been Made To Make The Project Study Comprehensive There

Have Been Limitations.

1. The study restricts to Adoni.

2. Time has been another constraint.

3. The study has been centred to only hundred customers rather than millions of

customers around the nation.

4. The study is based on the response of the respondents and is assured that they are

honest in their response.

5. The methods used in these project are random sampling method and results obtained

may not be fully accurate and believable

6. Some of the customers were indifferent to answer some of the questions in the

questionnaire .this might be the data incomplete and hence may be accurate.

CONSUMER BEHAVIOUR ON BINGO CHAPTER-4 & 5




The ITC Way

ITC is a board-managed professional company, committed to creating enduring value for the

shareholder and for the nation. It has a rich organisational culture rooted in its core values of

respect for people and belief in empowerment. Its philosophy of all-round value creation is

backed by strong corporate governance policies and systems.

ITC’s corporate strategies are :

• Create multiple drivers of growth by developing a portfolio of world class businesses

that best matches organisational capability with opportunities in domestic and export

markets.

• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards &

Packaging, Agri Business and Information Technology.

• Benchmark the health of each business comprehensively across the criteria of Market

Standing, Profitability and Internal Vitality.

• Ensure that each of its businesses is world class and internationally competitive.

• Enhance the competitive power of the portfolio through synergies derived by blending

the diverse skills and capabilities residing in ITC’s various businesses.

• Create distributed leadership within the organisation by nurturing talented and

focused top management teams for each of the businesses.

• Continuously strengthen and refine Corporate Governance processes and systems to

catalyse the entrepreneurial energies of management by striking the golden balance

between executive freedom and the need for effective control and accountability.



History and Evolution

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco

Company of India Limited. As the Company's ownership progressively Indianised, the name

of the Company was changed from Imperial Tobacco Company of India Limited to India

Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of

the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes

& Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers,

Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the

full stops in the Company's name were removed effective September 18, 2001. The

Company now stands rechristened 'ITC Limited'.

The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata,

was the centre of the Company's existence. The Company celebrated its 16th birthday on

August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed

J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was

historic in more ways than one. It was to mark the beginning of a long and eventful journey

into India's future. The Company's headquarter building, 'Virginia House', which came up on

that plot of land two years later, would go on to become one of Kolkata's most venerated

landmarks.

Though the first six decades of the Company's existence were primarily devoted to the

growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies

witnessed the beginnings of a corporate transformation that would usher in momentous

changes in the life of the Company.

ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration

for ITC's Cigarettes business. It is today India's most sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai

which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into

the hotels business was rooted in the concept of creating value for the nation. ITC chose the

hotels business for its potential to earn high levels of foreign exchange, create tourism



infrastructure and generate large scale direct and indirect employment. Since then ITC's

Hotels business has grown to occupy a position of leadership, with over 100 owned and

managed properties spread across India.

In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam

Paperboards Limited, which today has become the market leader in India. Bhadrachalam

Paperboards amalgamated with the Company effective March 13, 2002 and became a

Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this

division merged with the Company's Tribeni Tissues Division to form the Paperboards &

Specialty Papers Division. ITC's paperboards' technology, productivity, quality and

manufacturing processes are comparable to the best in the world. It has also made an

immense contribution to the development of Sarapaka, an economically backward area in the

state of Andhra Pradesh. It is directly involved in education, environmental protection and

community development. In 2004, ITC acquired the paperboard manufacturing facility of

BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit

allows ITC to improve customer service with reduced lead time and a wider product range.

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture.

Since inception, its shares have been held by ITC, British American Tobacco and various

independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of

ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal).

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company

and a major supplier of tissue paper to the cigarette industry. The merged entity was named

the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was

merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty

Papers Division in November 2002.

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business

Division for export of agri-commodities. The Division is today one of India's largest

exporters. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000

with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million

farmers. ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at

Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of

Madhya Pradesh, Maharashtra and Uttar Pradesh.



In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the

launch of Expressions range of greeting cards. A line of premium range of notebooks under

brand “Paperkraft” was launched in 2002. To augment its offering and to reach a wider

student population, the popular range of notebooks was launched under brand “Classmate”

in 2003. “Classmate” over the years has grown to become India’s largest notebook brand

and has also increased its portfolio to occupy a greater share of the school bag. Years 2007-

2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils

under the “Classmate” brand. In 2008, ITC repositioned the business as the Education and

Stationery Products Business and launched India's first environment friendly premium

business paper under the “Paperkraft” Brand. “Paperkraft” offers a diverse portfolio in

the premium executive stationery and office consumables segment. Paperkraft entered new

categories in the office consumable segment with the launch of Textliners, Permanent Ink

Markers and White Board Markers in 2009.

ITC also entered the Lifestyle Retailing business with the Wills Sport range of international

quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive

stores later expanded its range to include Wills Classic formal wear (2002) and Wills

Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its

men's wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the

country's most premier fashion event - Wills Lifestyle India Fashion Week - that has gained

recognition from buyers and retailers as the single largest B-2-B platform for the Fashion

Design industry. To mark the occasion, ITC launched a special 'Celebration Series', taking

the event forward to consumers.

In 2000, ITC spun off its information technology business into a wholly owned subsidiary,

ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this

area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services

companies and has established itself as a key player in offshore outsourcing, providing

outsourced IT solutions and services to leading global customers across key focus verticals -

Manufacturing, BFSI (Banking, Financial Services & Insurance), CPG&R (Consumer

Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and Media &

Entertainment.

ITC's foray into the Foods business is an outstanding example of successfully blending

multiple internal competencies to create a new driver of business growth. It began in August



2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In

2002, ITC entered the confectionery and staples segments with the launch of the brands

mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the

introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast

growing branded snacks category with Bingo! in 2007. In eight years, the Foods business has

grown to a significant size with over 200 differentiated products under six distinctive brands,

with an enviable distribution reach, a rapidly growing market share and a solid market

standing.

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire

value chain found yet another expression in the Safety Matches initiative. ITC now markets

popular safety matches brands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro.

ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the

manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands

include Spriha and Mangaldeep across a range of fragrances like Rose, Jasmine, Bouquet,

Sandalwood, Madhur, Sambrani and Nagchampa.

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care

products for men and women in July 2005. Inizio, the signature range under Essenza Di

Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio

Homme) and women (Inizio Femme). Continuing with its tradition of bringing world class

products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of

Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively.

The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market

segment at select markets in October 2007 and Vivel De Wills & Vivel range of soaps in

February and Vivel range of shampoos in June 2008.



COMPANY DEVELOPMENTS:

The Journey So Far

ITC’s travel through the decades has been an inspiring saga of challenge and change. The

story began way back in 1910 when the British owned Imperial Tobacco Company was

registered in ‘Calcutta’ with a small office in Radhabazar Lane, with one expatriate manager

and one acquired cigarette manufacturing facility in Munger. Since then ITC has traversed

through a long and rewarding journey of Indianisation and diversification towards a

transformational change from a single product company to one of India’s largest multi-

business corporate enterprises. This spectacular transformation is manifest not only in the

range, scale and scope of its businesses but also in the large contribution it has made to the

Indian society through multi-dimensional efforts in creating societal capital.

Your Company is today the leading FMCG marketeer in India, the clear market leader in the

Indian Paperboard and Packaging industry, the second largest Hotel chain and a leader in

establishing new benchmarks in Responsible Luxury, as well as the country’s foremost Agri-

business player pioneering rural transformation through its path-breaking e-Choupal

initiative. In addition, its wholly owned subsidiary is one of India’s fastest growing

Information Technology companies in the mid-tier segment constituting a growth driver of

the future. Even more significantly, ITC is acknowledged as a global exemplar in sustainable

business practices infusing your Company with a unique source of competitive advantage as

it marches into the future.

Today, in its 100th year:

• ITC is present in a range of business sectors such as FMCG, Paper, Paperboards &

Packaging, Hotels, and Agri-business. In the FMCG space, this includes segments

such as Cigarettes, Branded Foods with categories such as Biscuits, Atta (wheat

flour), Spices, Snack Food, Confectionery, and Ready-to-Eat products; Personal Care

Products that include a portfolio of shampoos, soaps, shower gels, fragrances and

creams; Lifestyle Apparel and Accessories; Education & Stationery products; Incense

Sticks and Safety Matches. This wide range will further stand expanded over time.



• Your Company’s portfolio of products and services is represented by over 50

energetic Brands in a range of more than 650 Stock Keeping Units (SKUs).

• ITC’s products are today available in over 6 million retail outlets in the country.

Your Company’s formidable Distribution organisation directly services more than 2

million of these retail outlets.

• ITC’s factories, hotels, R & D facilities, lifestyle retail outlets, e-Choupals, integrated

rural service hubs and offices, taken together, are present in over 6500 locations in

the country.

• Your Company’s world-class manufacturing assets comprise 18 owned factories

spread across the country. More than 195 outsourced factories also manufacture your

Company’s products.

• Your Company’s hotel chain comprises 4 brands, namely, ITC Hotels,

WelcomHotels, Fortune Hotels and WelcomHeritage Hotels. Together these represent

nearly a 100 hotels in over 80 locations spread across the country.

• ITC’s businesses export products to over 90 countries across the world.

• The Company’s wholly owned subsidiary, ITC Infotech, runs operations in the 4

continents of North America, Europe, Africa and Asia.

• The ITC Group’s dedicated human resource team is over 26,000 strong.

• Your Company’s e-Choupals benefit over 4 million farmers in nearly 40,000

villages.

• ITC’s Social and Farm Forestry initiatives have greened more than 1,00,000 hectares

and created over 46 million person days of employment potential. This helps in

sequestering twice the amount of carbon emitted from the Company’s

operations, contributing to its ‘carbon positive’ status.

• Your Company’s watershed programmes irrigate over 50,000 hectares. Nearly 3000

water structures have been established across several States. The water harvesting

potential created is 3 times your Company’s consumption of water, making it a

‘water-positive’ enterprise by far.

• Your Company has helped create more than 20,000 rural women entrepreneurs.

• ITC’s supplementary education initiative has reached out to over 2,00,000 school

children in rural areas.

• ITC’s Animal Husbandry services reach out to nearly 4,00,000 milch animals.

• Your Company’s value chains support over 5 million livelihoods.



This rich repertoire of businesses, brands and social investments has created assets in all

sectors of the Indian economy, namely, agriculture, industry and services. In line with the

larger national priorities, your Company has consciously invested in relatively backward

areas and engaged deeply with rural India to create value for the underprivileged

communities.

COMPANY ACHIEVEMENTS:

ITC constantly endeavours to benchmark its products, services

and processes to global standards. The Company's pursuit of excellence has earned it national

and international honours. ITC is one of the eight Indian companies to figure in Forbes A-

List for 2004, featuring 400 of "the world's best big companies". Forbes has also named

ITC among Asia's'Fab 50' and the World's Most Reputable Companies.

ITC has several firsts to its credit:

ITC is the first from India and among the first 10 companies in the world to publish

its Sustainability Report in compliance (at the highest A+ level) with the latest G3

guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed,

multistakeholder international initiative to develop and disseminate globally applicable

Sustainability Reporting Guidelines.

ITC is the first Indian company and the second in the world to win the prestigious

Development Gateway Award. It won the $100,000 Award for the year 2005 for its

trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural

India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary

contribution in the field of Information and Communication Technologies (ICT) for

development during the last 10 years. ITC e-Choupal won the Award for the importance of its

contribution to development priorities like poverty reduction, its scale and replicability,

sustainability and transparency.



ITC has won the inaugural 'World Business Award', the worldwide business award

recognising companies who have made significant efforts to create sustainable livelihood

opportunities and enduring wealth in developing countries. The award has been instituted

jointly by the United Nations Development Programme (UNDP), International Chamber

of Commerce (ICC) and the HRH Prince of Wales International Business Leaders

Forum (IBLF).

ITC is the first Corporate to receive the Annual FICCI

Outstanding Vision Corporate Triple Impact Award in 2007 for its

invaluable contribution to the triple bottom line benchmarks of

building economic, social and natural capital for the nation.

ITC has won the Golden Peacock Awards for 'Corporate Social Responsibility (Asia)'

in 2007, the Award for â€˜CSR in Emerging Economies 2005â€™ and â€˜Excellence in

Corporate Governance' in the same year. These Awards have been instituted by the

Institute of Directors, New Delhi, in association with the World Council for Corporate

Governance and Centre for Corporate Governance.

ITC Hotel Royal Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get

the LEED Platinum rating - the highest green building certification globally.

The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra

Pradesh are the first units of their kind in the world to get ISO 14001environment

management systems certification.

ITC's cigarette factory in Kolkatais the first such unit in India to get ISO 9000 quality

certification and the first among cigarette factories in the world to be awarded the ISO

14001 certification.

ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001

Environment Management Systems certification.

ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14001.



ITC Infotech finds pride of place among a select group of SEI CMM Level 5 companies

in the world.

ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first

10 units in the world to bag the Social Accountability (SA 8000) certification.

ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the first independent

R&D centre in India to get ISO 9001 accreditation and certified with ISO 14001 for

Environment Management Systems by DNV. The R&D Centre is also certified for the

standard ISO/IEC17025:2005, by National Accreditation Board for Testing and

Calibration Laboratories (NABL). This certification is awarded for "General requirement

for the competence of Testing & Callibration Laboratories".

ITC Chairman Y C Deveshwar has received several honours over the years. Notable

among them are:

The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using

Information Technology for the economic development of rural communities.

United Nations Industrial Development Organisation (UNIDO) Award at the

international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for

ITC's exemplary initiatives in agri business through the e-Choupal.

The Corporate Social Responsibility Crown Award for Water Practices from

UNESCO and Water Digestfor its distinguished work carried out in the water sector in

India. ITC also received the National Award for Excellence in Water Management 2007

in the 'beyond the fence' category from the CII Sohrabji Godrej Green Business Centre for

its leadership role in implementing water and watershed management practices.

The watershed programme also won the Asian CSR Award

2007 for Environmental Excellence given by the Asian Institute

of Management. The Award recognizes and honours Asian

companies for outstanding, innovative and world-class projects.

The Company also received the Ryutaro Hashimoto Incentive



Prize 2007 for Environment & Development from the Asia Pacific Forum. This Award aims

at promoting information dissemination of good practices towards sustainable development in

the Asia-Pacific region.

The Readers' Digest Pegasus Award for corporate social responsibility, recognising

outstanding work done by socially conscious companies.

The Corporate Award for Social Responsibility 2008 from The Energy and Resources

Institute (TERI) in recognition of its exemplary initiatives in implementing integrated

watershed development programmes across 7 states in India. The company also won the

award in 2004 for its e-Choupal initiative. The Award provides impetus to sustainable

development and encourages ongoing social responsibility processes within the corporate

sector.

The 'Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by

Infosys Technologies and Wharton School of the University of Pennsylvania for its

celebrated e-Choupal initiative.

The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the

Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.

The NASSCOM - CNBC IT User Award 2008 in the Retail & Logistics category. The

Company has been recognised for its pro-active and holistic approach to IT adoption and the

seamless alignment of IT with business strategy. This is the fourth time that ITC has won

Nasscom's Best IT User Award since it was instituted in 2003.

The Institute of Chartered Accountants of India Award for Excellence in Financial

Reporting with its Annual Report and Accounts, adjudged as a commendable entry under the

Category 'Manufacturing and Trading Enterprises'.

The Business Today Award for the Best Managed Company in recognition of its

outstanding initiatives in the consumer products segment.

The only Indian FMCG company to have featured in the Forbes 2000 list. The Forbes

2000 is a comprehensive ranking of the world's biggest companies, measured by a

composite of sales, profits, assets and market value. The list spans 51 countries and 27

industries.



The NDTV Profit Business Leadership Award for being the Best Food Company of

2007. The Award has been instituted to recognise organisational excellence.

The CNBC-TV18's International Trade Award 2008 for Outstanding Exporter of the

Year in the FMCG & Food category.

ITC continues its dominance of The Economic Times' Brand Equity listing of India's

100 Biggest FMCG Brands, with three brands from its stable making it to the top five. Gold

Flake remains India's biggest FMCG brand in terms of sales. Navy Cut ranks at No. 4.

ITC's Scissors brand ranks at No 5 and is the only new entrant into the top 10.

Restaurant magazine has chosen Bukhara at the ITC Maurya, New Delhi as the best

Indian restaurant in the world and the best restaurant in Asia. Bukhara has also been

adjudged one of the top 50 restaurants in the world by the London based magazine 'The

Good Food Guide'. Bukhara is the only South Asian restaurant to figure in the list.

The "Best Supply Chain Practices Award" for time-effective and cost-efficient

Logistics Management in Organized Retail to ITC's Lifestyle Retailing Business

Division (LRBD). The awards were organized by Retailers Association of India (RAI) in

association with ITW Signode - the International leaders in packaging solutions.



COMPANY PRESENT POSITION

In its 100th year, your Company continues its impressive record of financial

performance. Gross Turnover for the year grew by 13.5% to Rs. 26,259.60 crores. Net

Turnover increased by 16.3 % to Rs.18,153.19 crores. Pre-tax profits rose by 24.7% to Rs.

6,015.31 crores while Post-tax profits at Rs. 4,061 crores registered a growth of 24.4%.

Earnings Per Share for the year stands at Rs. 10.73. Cash flows from Operations stood at an

all time high of Rs. 6,620 crores for the year.

As in the past, and in keeping with the spirit of accountability, I also present to you the

cumulative performance of your Company during my watch as Chairman since 1996. In

1996, ITC had a Gross Income of Rs. 5,188 crores. In the last decade and a half, Gross

Income has risen to Rs. 26,863 crores. Profit After Tax has increased from a level of Rs. 261

crores to Rs. 4,061 crores. In terms of Market Capitalisation, your Company was valued at

Rs. 5,571 crores in 1996. This valuation now stands at Rs. 1,14,000 crores. Profitability, in

terms of Return on Net Assets Employed – calculated as Profit Before Interest and Tax over

Net Assets employed -- improved substantially from 28.4 % to 41 % during this period. Total

Shareholder Returns, measured in terms of increase in market capitalization and dividends,

grew at a compound rate of 24.3 % in this period.

Shareholder Value

ITC is one of India's foremost private sector companies. ITC is the leading

FMCG marketer in India today, the second largest Hotel chain, the clear market leader in the

Indian Paperboard and Packaging industry and the country’s foremost Agri-business player.

Additionally, its wholly owned subsidiary is one of India’s fastest growing Information

Technology companies in the mid-tier segment.

Over the last fifteen years, ITC has created multiple drivers of growth by developing a

portfolio of world-class businesses. During this period, the Company’s Gross Turnover and

Post-tax profits recorded an impressive compound growth of 12.4% and 21.7% per annum



respectively. Profitability, as measured by Return on Capital Employed improved

substantially from 28.4% to 41% during this period. Total Shareholder Returns, measured in

terms of increase in market capitalisation and dividends, grew at a compound rate of 24.3%

during this period, placing ITC amongst the foremost in the country interms of efficiency of

servicing financial capital. ITC today is one of India’s most admired and valuable

corporations with a market capitalisation in excess of Rs. 100000 crores.

Company's Share Capital

508,34,33,805 Ordinary Shares of the Company, representing 65.87% of the Company's paid

up capital, as on 4th February, 2011 are in dematerialised form. The paid-up share capital of

the Company, as on 4th February, 2011, is Rs. 771,74,67,380 (Rs.771.75 crores) divided into

771,74,67,380 Ordinary Shares of the face value of Re 1/- each.

Total No. of Shareholders as on 4th February, 2011 : 4,08,658

No. of shareholders in dematerialised form : 3,64,500

No. of shareholders in physical form : 44,158

GDRs

The Company, in 1993, made an offer of 45,00,000 Global Depository Receipts (GDRs) with

15,00,000 warrants (in the ratio of 1 warrant for every three GDRs held) to subscribe for the

GDRs. As on March 31, 2010, 1,47,00,984 GDRs, representing 1,47,00,984 underlying

Ordinary shares of the Company, were outstanding. The Company's GDRs are listed on the

Luxembourg Stock Exchange (Code: 004660919), at Societe de la Bourse de Luxembourg,

11 Avenue de la Porte - Neuve, L-2227 Luxembourg.

Annual General Meeting (AGM)

The Ninety-Ninth AGM of the Company was held on Friday, 23rd July, 2010

at Science City, Main Auditorium, JBS Haldane Avenue, Kolkata 700 046, at 10.30 a.m.

Despatch of Notice of the AGM along with copy of the Report and Accounts 2010 to the

Members of the Company was completed on 29th June, 2010.



Special Centenary Dividend and Dividend for the financial year ended

31st March, 2010

The Members of the Company at the AGM held on 23rd July, 2010 declared special

Centenary dividend of Rs. 5.50 per Ordinary Share of Re.1/- each and a dividend of Rs. 4.50

per Ordinary Share for the financial year ended 31st March, 2010, aggregating Rs. 10/- per

Ordinary Share, payable on or after Monday, 26th July, 2010 to those Members of the

Company entitled thereto.

The aforesaid dividend has been credited through National Electronic Clearing Service to the

bank accounts of those shareholders who opted for the same on Monday, 26th July, 2010.

Despatch of dividend warrants to the remaining shareholders has been completed on

Saturday, 24th July, 2010.

Unclaimed Dividend

Unclaimed dividend for the years prior to and including the financial year 2002-03 has been

transferred to the General Revenue Account of the Central Government / the Investor

Education and Protection Fund established by the Central Government (IEPF), as applicable.

Shareholders who have not encashed their dividend warrants relating to financial year(s) up

to and including 1993-94 may claim such dividend (transferred to the General Revenue

Account) from the Registrar of Companies, West Bengal, Government of India, Nizam

Palace, II MSO Building, 2nd Floor, 234/4 A.J.C. Bose Road, Kolkata 700 020



COMPANY STRUCTURE

Board of Directors :

Chairman Y C Deveshwar

Executive directors Nakul Anand

P V Dhobale

K N Grant

Non-executive directors

A Baijal

S Banerjee

AV Girija Kumar

S H Khan

S B Mathur

D K Mehrotra

H G Powell

P B Ramanujam

Anthony Ruys

Basudeb Sen

K Vaidyanath

B Vijayaraghavan



1) Do you consume any type of branded snacks?

TABLE-1

Response Frequency Percentage (%)

Yes 56 79

NO 15 21

Total 71 100

GRAPH-1

79%

21%

0%10%20%30%40%50%60%70%80%90%

Yes NO

DATA INTERPRETATION:

From the above table 79% respondents use branded snacks, and remaining

using 21%.



2) If yes, which type of snacks do you prefer?

TABLE-2


Bingo 41 58

Kurkure 16 23

lays 8 11

others 6 9

Total 71 100

GRAPH-2

58%

23%

11% 9%

0%

10%

20%

30%

40%

50%

60%

70%

Bingo Kurkure lays others


From the above table 58% preferring Bingo ,23% are preferring kurkure, 11%

Bingo, and 8% preferring others.



3) Are you aware of Bingo?

TABLE-3


Yes 59 83

NO 12 17

Total 71 100

GRAPH-3

83%

17%

0%10%20%30%40%50%60%70%80%90%

Yes NO


From the above table 83% people are aware of Bingo and 17% are

Not aware of Bingo



4) If yes, how do you know about it?

TABLE-4


Advertisements 21 30

Hoardings 7 10

Friends 37 44

Others 12 16

Total 71 100

GRAPH-4

30%

10%

44%

16%

0%5%

10%15%20%25%30%35%40%45%50%

Advertisements Hoardings Friends Others


From the above table 30% of people know through advertisements,

10% know through Hoarding, 44% know through Friends, and 16% percent know through

others.



5) What factors influenced you to apt this product?

TABLE-5


Price 13 18

Quality 11 16

Taste 39 55

Quantity 8 11

Total 71 100

GRAPH-5

18% 16%

55%

11%

0%

10%

20%

30%

40%

50%

60%

Price Quality Taste Quantity


From the above table the factors influenced to apt this product

18% through price, 16% through quality, 55% through taste, and 11% are influenced by

quantity



6) How do you rate the following?

TABLE-6


Packing 8 11

Price 13 18

Taste 39 55

Ads 11 16

Total 71 100

GRAPH-6

11%18%

55%

16%

0%

10%

20%

30%

40%

50%

60%

Packing Price Taste Ads


From the above table the rates are following 11% by packing, 18%

from price, 55% for taste and the 16% for ads.



7) Which type of flavour you prefer?

TABLE-7


International Cream & Onion

23 32

Tomato mischief 28 40

Funky masala 12 17

Hatke jhatke 8 11

Total 71 100

GRAPH-7

32%

40%

17%11%

0%5%

10%15%20%25%30%35%40%45%

International Tomato Funky masala Hatke jhatke


From the above table the flavours are prefer as 32% for lime n

masala , 40% prefer magic masala, 17% American cream n onion, and 11% prefer classic

salted flavour.



8) To what extent you are satisfied after consuming Bingo?

TABLE-8


100% 29 41

75-100 21 30

50-75 12 17

Below 50 9 12

Total 71 100

GRAPH-8

41%

30%

17%12%

0%5%

10%15%20%25%30%35%40%45%

100% 75-100% 50-75% below 50%


From the above table percentage of satisfaction level after consuming

Bingo 41% people are satisfied up to 100%, 30% are satisfied in between 75-100%, 17% are

satisfied 50-75%, 12% are satisfied below 50%.



9) Do you think the ads of Bingo are influencing the consumer to purchase?

TABLE-9


Yes 51 72

NO 20 28

Total 71 100

GRAPH-9

72

28

0

10

20

30

40

50

60

70

80

Yes NO


From the above table the ads of Bingo are influencing

the consumers to purchase 72% said yes, and 28% said No



10) When and where you consume Bingo?

TABLE-10


Theatres 13 18

Travelling 21 30

Time pass 29 41

Occasion 8 11

Total 71 100

GRAPH-10

18%

30%

41%

11%

0%5%

10%15%20%25%30%35%40%45%

Theatres Travelling Time pass occasion


From the above the consumption of Bingo most for 41% Time

pass,30% for travelling,18% at theatres, and remaining 11% at occasion.



11) As per the satisfaction your perception in?

TABLE-11


Price 27 38

Packing 22 31

Quantity 4 6

Quality 18 25

Total 71 100

GRAPH-11

38%

31%

6%

25%

0%5%

10%15%20%25%30%35%40%

price Packing Quantity Quality


From the above table the percentage of satisfaction for

perception is 38% for price, 31% for packing,6% for quantity, and 25% for quality.



12) Where do you purchase Bingo?

TABLE-12


Retailer 21 30

Super markets 9 13

Others 41 57

Total 71 100

GRAPH-12

30%

13%

57%

0%

10%

20%

30%

40%

50%

60%

Retailers Super markets Others


From the above table the purchase of Bingo is 30% at retailers,

13% from supermarkets, and remaining 57% from others



13) How are the ads of Bingo?

TABLE-13


Excellent 18 25

Good 31 44

Better 16 23

Bad 6 8

Total 71 100

GRAPH-13

25%

44%

23%

8%

0%5%

10%15%20%25%30%35%40%45%50%

Excellent Good Better Bad


From the above table we conclude that ads of Bingo are 25%

respondents said excellent, 44% said good, 23% said better and remaining 8% respondents

said Bad



14) How often you eat Bingo?

TABLE-14


Daily 31 44

Weekly 18 25

Very often 14 20

Other 8 11

Total 71 100

GRAPH-14

44%

25%20%

11%

0%5%

10%15%20%25%30%35%40%45%50%

Daily Weekly very often Others


From the above table consuming of Bingo 44% people

consume Daily, 25% weekly, 20% very often, and remaining other is 11%



15) Finally are you satisfied with Bingo?

TABLE-15


Fully satisfied 29 41

Satisfied 20 28

Fully dissatisfied 16 23

Dissatisfied 6 8

Total 71 100

GRAPH-15

41%

28%23%

8%

0%5%

10%15%20%25%30%35%40%45%

Fully satisfied Satisfied fully dissatisfied Dissatisfied


From the above table satisfaction levels of Bingo are 41% fully

satisfied, 28% satisfied, 23% fully dissatisfied and 8% dissatisfied.



SUMMARY 1. From the above table 79% respondents use branded snacks, and remaining using 21%.

2. From the above table 58% preferring Bingo ,23% are preferring kurkure, 11% Bingo, and

8% preferring others.

3 .From the above table 83% people are aware of Bingo and 17% are

Not aware of Bingo

4. From the above table 30% of people know through advertisements, 10% know through

Hoarding, 44% know through Friends, and 16% percent know through others.

5. From the above table the factors influenced to apt this product 18% through price, 16%

through quality, 55% through taste, and 11% are influenced by quantity

6. From the above table the rates are following 11% by packing, 18% from price, 55% for

taste and the 16% for ads.

7. From the above table the flavours are prefer as 32% for lime n masala , 40% prefer magic

masala, 17% American cream n onion, and 11% prefer classic salted flavour.

8 .From the above table percentage of satisfaction level after consuming Bingo 41% people

are satisfied up to 100%, 30% are satisfied in between 75-100%, 17% are satisfied 50-75%,

and 12% are satisfied below 50%.

9. From the above table the ads of Bingo are influencing the consumers to purchase 72% said

yes, and 28% said No

10. From the above the consumption of Bingo most for 41% Time pass,30% for

travelling,18% at theatres, and remaining 11% at occasion.

11. From the above table the percentage of satisfaction for perception is 38% for price, 31%

for packing,6% for quantity, and 25% for quality.

12. From the above table the purchase of Bingo is 30% at retailers, 13% from supermarkets,

and remaining 57% from others

13. From the above table we conclude that ads of Bingo are 25% respondents said excellent,

44% said well, 23% said better and remaining 8% respondents said Bad

14. From the above table consuming of Bingo 44% people consume Daily, 25% weekly, 20%

very often, and remaining other is 11%

15 From the above table satisfaction levels of Bingo are 41% fully satisfied, 28% satisfied,

23% fully dissatisfied and 8% dissatisfied.



FINDINGS

Majority of the consumers feel that price is high with regard to quality supplied

Majority of the consumers considered taste and quality while purchasing Bingo

55% respondents are apt for its Taste.

Majority of the respondents are satisfied after consuming Bingo.41% are highly

satisfied.

Advertisements plays an important role in influencing consumer to purchase

Bingo 72% respondents are satisfied.

The ads of Bingo are very nice 44% said good.



SUGGESTIONS

• Consumers feel that the price is high with regard to quantity

• As there are number of flavours, confusion arises among the consumers regarding

the flavour

• Brand being very popular can easily diversify in others fields like fast food

including sweets

• Economic packs to attract the consumers of lower income

• Ads can be targeted at rural people and not so class consumers as they can’t

understand the present ads.



RECOMMENDATIONS

• Promotion of their products through Effecting Marketing and Advertising

Strategies.

• Improving production efficiencies through optimal outsourcing of

production and integration.

• Produce a range of Healthy, i.e. Sugar free or diet Alternatives of different

brands.

• The products should bear the brand name in the advertisements

• A better & an efficient survey network is to be established in order to

penetrate the market

CONSUMER BEHAVIOUR ON BINGO BIBLIOGRAPHY


BIBLOGRAPHY

MARKETING MANAGEMENT - PHILIP KOTLER

- C.N SONTAKKI

COMPANY WEBSITE - WWW.itcportal.com

www.itcpspd.com

www.itcwelcomgroup.in/

CONSUMER BEHAVIOUR ON BINGO QUESTIONNAIRE


Questionnaire Personal Details:

Name :

Age :

Gender :

Mobile no. :

1. Do you consume any type of branded snacks?

a) Yes b) No

2. If yes, which type of snacks do you prefer?

a) Bingo b) kurkure

c) Lays d) others

3. Are you aware of Bingo?

a) Yes b)no

4. If yes, how do you know about it?

a) Advertisements b)hoardings

c) Friends d) others

5. What factors influenced you to apt this product?

a) Price b)quality

c) Taste d) quantity

6. How do you rate the following?

a) Packaging b) price

c) Taste d) ads

7. Which type of flavour you prefer?

CONSUMER BEHAVIOUR ON BINGO QUESTIONNAIRE


a) International Cream & Onion

b) Tomato Mischief

c) Funky Masala

d) Hatke Jhatke

8. To what extent you are satisfied after consuming Bingo?

a) 100% b)75%-100%

c) 50%-75% d) below 50%

9. Do you think the ads of Bingo are influencing the consumer to purchase?

a) Yes b) no

10. When and where you most consume Bingo?

a) Theatres b)travelling

c) Time pass d) occasion

11. As per the satisfaction your perception in…..

A. Price B. packing

C Quantity D. quality

12. Where do you purchase Bingo?

A. Retailer B. supermarket

C others

13. How are the ads of Bingo?

A. Excellent B. Good

C Better D. Bad

14. How often you eat Bingo?

A. Daily B. weekly

C very often D. others

15. Finally are you satisfied with Bingo?

A Strongly satisfied B. Satisfied

C Dissatisfied D. Strongly Dissatisfied

Consumer behaviour

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