CONSUMER AWARENES PPT
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CONSUMER AWARENESS
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Transcript of CONSUMER AWARENES PPT
- INTRODUCTION &MEANING OFCONSUMER AWARENESS
- WHO IS CONSUMER?
- CONSUMER RIGHTSRight to safety.Right to information.Right to choose.Right to heard.Right to redressed .Right to consumer education.Right to healthy environment .Right to basic needs.
- RESPONSIBILITIES OFCONSUMERBefore buyingWhile buyingAfter buying
- CONSUMER MOVEMENT
- NEEDS OF CONSUMERISM ANDCONSUMER MOVEMENT Providing consumer education. Providing consumer protection. Building pressure on government . Arranging consumer protection programmes. Organising public opinion. Providing guidance to consumer. Fight against marketing system Consumer awarenss
- NEED OF STRONG CONSUMERISM IN INDIAExploitation of consumerPoverty & illiteracy among consumerIneffective consumer lawsInformation gapAbsence of quality consciousness
- P OINTS FORCONSUMERATTENTION
- PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM
- PURCHASE OF COSMETICS
- PURCHASE OF DRUGS
- PURCHASE OF CLOTHS
- Hall markPURCHASE OF GOLD
- MISLEADING ADVERTISEMENT An anti-ageing cream advert has been banned for misleading consumers. Watchdogs criticized Nivea Visage for suggesting the cream could deliver permanent benefits. (http://www.dailymail.co.uk/news/artic le-1209038/Anti-ageing-cream- advert-banned-misleading- claims.html#ixzz1X59njg73)
- PURCHASE OF FOOD PRODUCT
- o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT