Library Resources for Consulting Practicum MBA 8920

Linda Hauck

May 31, 2012

Serendipity is Good, Systematic Search is Great

http://www.nytimes.com/2012/05/29/business/global/29iht-stores29.html?_r=1&smid=pl-share

Country ReportsGlobal Edge, FITA, EIU, Deloitte, U.S.

Country Commercial Guides

Free but not C.R.A.P.

Criteria• Currency• Reliability• Authority/Author• Purpose/Point of View

Application

Google “Online shopping in Brazil”

Apply C.R.A.P. to these:• http://tinyurl.com/6u

kc2jp

• http://tinyurl.com/6wmwf3x

Market Information: GMID Euromonitor

Search, Industries, Consumers & Countries

Business & Professional Lit

• ABI/Inform• Business Source Premier• ISI/Emerging Markets

– Keywords-multiple, phrases in quotes– Field searching– Subject facets– Publication type facets

Citation & Documentation Don’ts

Citation & Documentation Dos

• Choose a style• Be consistent• Provide attribution for images, graphs,

data in presentations• Use citation utilities in databases• Use Research & Documentation Online

Need help?

Linda.hauck@villanova.edu