Construction Research: Marketing Activity & Spend
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Construction Research: Marketing Activity & Spend A useful benchmark for use in preparing your next year's budget www.cadvantage.co .uk
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Competitive Advantage Consultancy has completed its second annual survey of Marketing Activity and Spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant). The survey covers marketing spend as a proportion of turnover, how the budget is split, usage of digital marketing and trends between 2011, 2012 and 2013. Manufacturer respondents represented companies with turnover ranging from below £1 million to over £50m. Most companies reported a positive attitude to marketing although a few were less positive about their business’ marketing focus. In this blog we focus on the trends in marketing spend revealed by the survey from construction product manufacturers, but for full details consider purchasing the report, for just £50 + VAT.
Transcript of Construction Research: Marketing Activity & Spend
Construction Research: Marketing Activity & Spend
A useful benchmark for use inpreparing your next year's budget
www.cadvantage.co.uk
Marketing Activity & Spend
How do you decide your marketing spend and then justify it to the Finance Director?
Even when starting with a bottom-up process it is useful to have a comparison with other similar companies.
Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant).
The following slides provide a sample of some of the findings for construction product manufacturers.
For the full details including percentages purchase the full report online.
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Purchase a full copy online for just £50 + VAT http://www.cadvantage.co.uk/construction-research/construction-marketing-activity-and-spend.aspx
2010 – 2013: Are marketing budgets up or down?
How does your marketing budget compare to last year?
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2010 – 2013: Are marketing budgets up or down?
How will your marketing budget change next year?
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How has your marketing spend changed from 2011 to 2012 for the following activities?
Where are the budgets being focused?
Increase Decrease
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How is ROI being evaluated by construction marketers?
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How do you measure your ROI?
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In summary
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• There is a positive view for 2013 with a third of companies expecting an increase in budget and a sizeable proportion seeing no change.
• 2012 saw an increase in spend on product directories and web. With a decrease in online.
• Web traffic and sales growth are the principal measures of return on investment, with sales growth also being of importance.
Purchase a full copy online for just £50 + VAT http://www.cadvantage.co.uk/construction-research/construction-marketing-activity-and-spend.aspx
www.cadvantage.co.uk
The Marketing Activity & Spend research is designed to help you:
•Evaluate marketing spend in relation to turnover by construction sector
•Understand proportion of spend per marketing activity per construction sector and how these have changed since 2011
•Be aware of how spend on traditional marketing may change in 2013 and where budgets will be focused for digital channels
•Know of the levels of enquiries received against channels used
•Understand how others evaluate and measure ROI
•Evaluate attitudes towards marketing expenditure over 2011 and 2012 with a view to 2013
Marketing Activity & Spend
Purchase a full copy online for just £50 + VAT http://www.cadvantage.co.uk/construction-research/construction-marketing-activity-and-spend.aspx
Chris Ashworth
Mobile: 07747 626095
Fax: 01252 836850
Competitive Advantage Consultancy Limited Growth through customer focus
@CompetitiveA
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