Construction Research: Marketing Activity & Spend 2013
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How to justify your marketing spend to the Finance Director? A survey into Construction Activity Marketing & Spend www.cadvantage.co.uk www Headlin e @News @ £
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A useful benchmark for use in preparing your next year's budget. How do you decide your marketing spend and then justify it to the Finance Director? Even when starting with a bottom-up process it is useful to have a comparison with other similar companies. Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant). The Marketing Activity & Spend research is designed to help you: Evaluate marketing spend in relation to turnover by construction sector Understand proportion of spend per marketing activity per construction sector and how these have changed since 2011 Be aware of how spend on traditional marketing may change in 2014 and where budgets will be focused for digital channels Know of the levels of enquiries received against channels used Understand how others evaluate and measure ROI Evaluate attitudes towards marketing expediture over 2011, 2012, 2013 with a view to 2014 The survey, conducted through July to September 2013 & published October 2013, covers marketing spend as a proportion of turnover, how the budget is split, usage of digital marketing and trends between 2011, 2012, 2013 and 2014. This reports contains 83 charts & tables. The report costs just £50.00 + VAT
Transcript of Construction Research: Marketing Activity & Spend 2013
How to justify your marketing spend to the Finance Director?
A survey into Construction Activity Marketing & Spend
www.cadvantage.co.uk
www
Headline
@Ne
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@
£
www.cadvantage.co.uk
How do other manufacturers split their budgets?
How do I choose between traditional & online advertising?
What are the trends for marketing spend in previous years?
Even when starting with a bottom-up process it is useful to have a comparison with other similar companies to help justify spend to the finance director.
Adoption of BIM: 2013A useful benchmark for use in preparing your next year's budget
This report covers marketing spend as a proportion of turnover, how the budget is split, usage of digital marketing and trends between 2011, 2012, 2013 and 2014.
This presentation provides a snap shot of the report findings.
Find out more or purchase the report online now!
www.cadvantage.co.uk
Construction Marketing Activity & Spend: 2013
Construction Marketing Spend
Marketing spend as proportion of turnover has increased in the most part for 2013, with fewer reductions in spend than in the previous year.
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£%
Construction Manufacturer Marketing Spend
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More manufacturers increased spend on marketing in 2013 than kept it the same.
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Marketing Resources
Optimism about future staff levels has remained positive for the last 3 years.
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Activity Spend
Much of marketing spend is transferring from traditional advertising in favour of online advertising.
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wwwHeadline
The Marketing Activity & Spend research is designed to help you:
• Evaluate marketing spend in relation to turnover by construction sector• Understand proportion of spend per marketing activity per construction
sector and how these have changed since 2011• Be aware of how spend on traditional marketing may change in 2014 and
where budgets will be focused for digital channels• Know of the levels of enquiries received against channels used• Understand how others evaluate and measure ROI• Evaluate attitudes towards marketing expenditure over 2011, 2012, 2013
with a view to 2014
The survey was conducted through July to September 2013 & published October 2013, with the report containing 83 charts & tables.
The cost of the report is: £50+VATPurchase online now!
www.cadvantage.co.uk
Construction Marketing Activity & Spend: 2013
Construction Research Reports
We publish a growing number of standard reports All are available to buy online.
• Adoption of BIM by Architects• Construction Media Index 2013• Social Housing Energy Efficiency• Designing with Sustainable Products
If you are considering conducting some bespoke research then consider our eBook:Market Research that informs your business strategy
Or contact us for a no obligation quote
www.cadvantage.co.uk
Chris Ashworth
Mobile: 07747 626095
Fax: 01252 836850
Competitive Advantage Consultancy Limited Growth through customer focus
@CompetitiveA
cadvantagemarketing
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Tel: 01276 503539
www.cadvantage.co.uk
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