Constituent Engagement & Campaigns

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Presented by: Brian Rawson Nancy Delaney July 23 rd , 2010 Photo: CHANGE leaders

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Constituent Engagement & Campaigns

Transcript of Constituent Engagement & Campaigns

Presented by:Brian Rawson

Nancy Delaney

July 23rd, 2010

Photo: CHANGE leaders

Oxfam constituent campaigning

Community Engagement programs

Coordination between campaign and community engagement

CHANGE leaders protesting FTAA , Miami 2003

Oxfam Action Corps lobby day, DC, 2008

1970’s: Fast for World Harvest begun 2000: CHANGE training builds campus

leaders 2000-5: Oxfam trains students to lead

Fair Trade consumer movement 2002-6: OI “Big Noise” petition to Make

Trade Fair, by Coldplay volunteers 2007 Oxfam Action Corps begins, based

on Farm Bill campaign targets

Coldplay Concert, Mountain View CA, 2008

US Mission to the UN, NYC, September 2009

Oxfam Action Corps Kick-off meeting, Columbus OH, May 2009

Oxfam campus clubs training

CHANGE training

CHANGE training

Sharon Hanshaw with CHANGE leaders and Oxfam Action Corps, Kansas City

Minnesota Oxfam Action Corps with lobby delegates

CHANGE training

Campus clubs training

International Day of Climate Action, Sept 2009, in MN and IL

December 12th Day of Climate Action (Philadelphia, top left; New York City, below)

Walk for Climate Justice, Los Angeles (bottom left)

Oxfam Action Corps at Dominican parade, Bronx, New York

Burlington Oxfam Action CorpsLTE by Oxfam Action Corps, SF Bay Area

Fast for a World Harvest:

FY09: $400k raised by constituents

Since year 2000:• 770 events each year, average• Total 4,588 Hunger Banquets• Total 3,113 other Fast events

Oxfam Action Corps:

This year so far: (April-July 2010) 61 lobby visits (44 DC, 17 in-district)

Prior year, April ‘09 – March ‘10: 59 lobby visits; 70 local alliances 113 community events and SoP screenings 48 concert outreach events

MN: 200+ events since ’07NYC: 2000+ people on local listserv

CHANGE leaders and campus Clubs

Since 2000: 580 CHANGE leaders from 253 campuses

Clubs on 93 campuses in 35 states

Approx 50 CHANGE leaders/year

CHANGE phone and lobby fly-ins on CAFTA, Farm Bill, Climate Change and more

Mission statement: identify, engage, and galvanize a targeted

segment of the US public strategic and innovative initiatives leverage supporter power and voices support Oxfam America’s mission to create

lasting solutions to poverty, hunger, and injustice.

One of 2 ‘foundational’ goals in the Beachhead

CCE Fishbone goals. By 2012:• Grow constituent base by 125%• Increase national brand recognition to 12%;

and to 25% in SF, NYC, and Boston• Increase online community by 85%; grow

core activists by 120%

Inflntl

Lead Actvs

Core Activists

Dedicated Online

Activists

Basic Activists

Inactives

CHANGE leader Aram Najarian (center, green shirt)

Sisters on the Planet Climate Leader Awards Reception

Oxfam staff: Jim French (Kansas)

Liz Carty, (Boston)

Results !Chelsea Brass & Charmagne Coston

REPRESENTATIVE ANNA ESHOO (D-PALO ALTO, CA)

SENATOR GILLIBRAND (D-NY)

Discuss!

CAMPAIGNS CE Goal: political influence Short-term goals Precision targeting Variable timeline Nimble, adaptive Leverage influentials and

allies

Goal: Constituency building and political influence

Longer-term goals Fixed locations Annual cycles Leverage peer and local

influence and networks