The evolution of election campaigns: Eroding political engagement?
Constituent Engagement & Campaigns
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Transcript of Constituent Engagement & Campaigns
Oxfam constituent campaigning
Community Engagement programs
Coordination between campaign and community engagement
CHANGE leaders protesting FTAA , Miami 2003
Oxfam Action Corps lobby day, DC, 2008
1970’s: Fast for World Harvest begun 2000: CHANGE training builds campus
leaders 2000-5: Oxfam trains students to lead
Fair Trade consumer movement 2002-6: OI “Big Noise” petition to Make
Trade Fair, by Coldplay volunteers 2007 Oxfam Action Corps begins, based
on Farm Bill campaign targets
December 12th Day of Climate Action (Philadelphia, top left; New York City, below)
Walk for Climate Justice, Los Angeles (bottom left)
Fast for a World Harvest:
FY09: $400k raised by constituents
Since year 2000:• 770 events each year, average• Total 4,588 Hunger Banquets• Total 3,113 other Fast events
Oxfam Action Corps:
This year so far: (April-July 2010) 61 lobby visits (44 DC, 17 in-district)
Prior year, April ‘09 – March ‘10: 59 lobby visits; 70 local alliances 113 community events and SoP screenings 48 concert outreach events
MN: 200+ events since ’07NYC: 2000+ people on local listserv
CHANGE leaders and campus Clubs
Since 2000: 580 CHANGE leaders from 253 campuses
Clubs on 93 campuses in 35 states
Approx 50 CHANGE leaders/year
CHANGE phone and lobby fly-ins on CAFTA, Farm Bill, Climate Change and more
Mission statement: identify, engage, and galvanize a targeted
segment of the US public strategic and innovative initiatives leverage supporter power and voices support Oxfam America’s mission to create
lasting solutions to poverty, hunger, and injustice.
One of 2 ‘foundational’ goals in the Beachhead
CCE Fishbone goals. By 2012:• Grow constituent base by 125%• Increase national brand recognition to 12%;
and to 25% in SF, NYC, and Boston• Increase online community by 85%; grow
core activists by 120%