Constant contact: How to engage your audience via email ... Devlp./Constant Contact...

39
CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING Kayra Velez, Marketing Manager

Transcript of Constant contact: How to engage your audience via email ... Devlp./Constant Contact...

Page 1: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING

Kayra Velez, Marketing Manager

Page 2: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

• Signing up for your account • Working with contacts • Adding images

GETTING STARTED

Page 3: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 4: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

WHAT THEY MAY NOT TELL YOU: • Free trial lasts 60 days • Free trial is valid for 100

contacts or less • Must pay separately for

image library service ($5/month)

Page 5: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

PRICING

Page 6: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 7: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 8: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 9: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 10: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 11: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 12: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 13: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 14: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 15: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 16: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

• How to customize your email • Subject headlines • Sending your email

CREATING & SENDING YOUR EMAIL

Page 17: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 18: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

Filters by content organization

Page 19: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 20: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 21: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 22: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

A few notes about subject headlines: • Encourage Action:

• Respond NOW • Your April

Statement is Ready

• Include Numbers: • Only 4 Spots

Left for Registration!

• 3 Hidden Treasures in Your Town

• Include “hot” words: • FREE • COMING SOON • NOW

Page 23: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 24: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 25: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 26: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 27: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 28: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 29: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 30: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 31: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

• Analytics • Early send report

MEASURING YOUR SUCCESS

Page 32: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 33: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 34: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR
Page 35: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

• Website • Books • Local Trainings

FURTHER RESOURCES

Page 36: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

Click here for

webinars, hints, and

tips

Page 37: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

The Constant Contact Guide to Email

Marketing

By

Eric Groves (Senior VP for Global Market

Development)

Amazon Price: $16.13

Page 38: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

Click here for

trainings near you

Page 39: Constant contact: How to engage your audience via email ... Devlp./Constant Contact Presentation.pdf · HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING ... CREATING & SENDING YOUR

• See handouts

ALTERNATIVES?