Consistently Surprising Surprisingly Consistent
description
Transcript of Consistently Surprising Surprisingly Consistent
Consistently SurprisingSurprisingly Consistent
Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee
Big On Laughs & Listener Loyalty
The Bob & Tom Show’s quick wit, legendary sense of humor and authentic conversation draw listeners to the show. These are the same attributes that make
The Bob & Tom Show the perfect solution for an advertiser looking to stand out from the crowd and rise above their competition.
The Bob & Tom Show is:
National Audience
• Ranked #1, #2 or #3 in demo in 80% of affiliated markets
• Successful in markets of all sizes, regions and time zones
• The Bob & Tom Show is heard everywhere!• World wide on the American Forces Radio Network• Nationwide on SirusXM*• Coast-to-Coast in over 130 markets including
St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco
Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri
Males 18-49Stations Ranked #1, #2 or #3 in Metro
Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 18-49
WOFX-FM CINCINNATI KURQ-FM SAN LUIS OBISPO
KBER-FM SALT LAKE CITY KONE-FM LUBBOCK
WFBQ-FM INDIANAPOLIS WKLC-FM CHARLESTON, WV
WQMF-FM LOUISVILLE KXRX-FM TRI-CITIES
WTUE-FM DAYTON KDAL-FM DULUTH
KGGO-FM DES MOINES KKRQ-FM CEDAR RAPIDS
WRFQ-FM CHARLESTON WWVR-FM TERRE HAUTE
KKFM-FM COLORADO SPRINGS KBOY-FM MEDFORD
WIOT-FM TOLEDO WCFF-FM CHAMPAIGN
WIBA-FM MADISON KRCH-FM ROCHESTER, MN
KKGL-FM BOISE KEGI-FM JONESBORO
WKQQ-FM LEXINGTON KRRX-FM REDDING
WFWI-FM FT. WAYNE KSNQ-FM TWIN FALLS
KIXA-FM VICTOR VALLEY WKHY-FM LAFAYETTE
WJXQ-FM LANSING WIHN-FM BLOOMINGTON
WNCD-FM YOUNGSTOWN WMEQ-FM EAU CLAIRE
WRQK-FM CANTON KCRR-FM WATERLOO
KTUX-FM SHREVEPORT WHBR-FM PARKERSBURG
WRQE-FM APPLETON/GREEN BAY WVNA-FM FLORENCE, AL
KXUS-FM SPRINGFIELD, MO WZRX-FM LIMA
WGBG-FM SALISBURY KMHK-FM BILLINGS
KIOC-FM BEAUMONT KROR-FM GRAND ISLAND
KFLY-FM EUGENE KFXS-FM RAPID CITY
KCQQ-FM QUAD CITIES KZCD-FM LAWTON
WGLO-FM PEORIA WZXR-FM WILLIAMSPORT
KWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGAN
WGBF-FM EVANSVILLE WOTT-FM WATERTOWN
KARX-FM AMARILLO KBYZ-FM BISMARCK
WQHZ-FM ERIE WZNX-FM DECATUR
WGLX-FM WAUSAU KLKK-FM MASON CITY
Males 25-54Stations Ranked #1, #2 or #3 in Metro
Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 25-54
KBER-FM SALT LAKE CITY KURQ-FM SAN LUIS OBISPOWFBQ-FM INDIANAPOLIS KONE-FM LUBBOCKKRXO-FM OKLAHOMA CITY WKLC-FM CHARLESTON, WVWQMF-FM LOUISVILLE WGFN-FM TRAVERSE CITYWTUE-FM DAYTON KDAL-FM DULUTHKDFO-FM BAKERSFIELD KKRQ-FM CEDAR RAPIDSWRFQ-FM CHARLESTON WWVR-FM TERRE HAUTEKKFM-FM COLORADO SPRINGS KBOY-FM MEDFORDWIOT-FM TOLEDO WCFF-FM CHAMPAIGNKTHR-FM WICHITA KRCH-FM ROCHESTER, MNWIBA-FM MADISON KEGI-FM JONESBOROKKGL-FM BOISE KRRX-FM REDDINGWKQQ-FM LEXINGTON KSNQ-FM TWIN FALLSWFWI-FM FT. WAYNE WKHY-FM LAFAYETTEKHKK-FM MODESTO KXDG-FM JOPLINKVRV-FM SANTA ROSA WIHN-FM BLOOMINGTONKIXA-FM VICTOR VALLEY KXGE-FM DUBUQUEWJXQ-FM LANSING WMEQ-FM EAU CLAIREWNCD-FM YOUNGSTOWN KCRR-FM WATERLOOWRQK-FM CANTON WHBR-FM PARKERSBURGKTUX-FM SHREVEPORT WVNA-FM FLORENCE, ALWRQE-FM APPLETON WZRX-FM LIMAKXUS-FM SPRINGFIELD, MO KMHK-FM BILLINGSWGBG-FM SALISBURY KROR-FM GRAND ISLANDKIOC-FM BEAUMONT KFXS-FM RAPID CITYKFLY-FM EUGENE KZCD-FM LAWTONWGLO-FM PEORIA WZXR-FM WILLIAMSPORTKWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGANKKBD-FM FT. SMITH WOTT-FM WATERTOWNWGBF-FM EVANSVILLE KBYZ-FM BISMARCKWQHZ-FM ERIE WZNX-FM DECATURWGLX-FM WAUSAU KLKK-FM MASON CITY
Audience Profile
Average Age 40.4Average HH Income $74,954Average # In HH 3.1Average # Children In HH 2.0
Listener Profile
Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQHMeans and all other – MRI Spring 2011, Base Adults 18+
Base: Adults 25-54 Male 76% Female 24%
Composition-Base Persons 12+ 18-49 65.6% 25-54 72.1%
Composition-Base Persons 18+ Graduated High School 37.9% Attended College 36.5%
Household Income $50k+ 62.1% Household Income $75k+ 44.4%
Household Size 2+ 89.7% Household Size 3+ 59.3% Household Size 4+ 16.5%
Composition-Base Adults 18+ Single 27.5% Married 63.6% Divorced/Separated/Widowed 17.1%
Own a Home 77.2% Work full/part time 75.1% Work in Professional Ind. 11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office 15.9% Work in Construction & Main. 13.1% Work in Other Industry 25.6%
Males 18-49 and Males 25-54
Listener Product Usage
•Automobiles/Automotive Supplies• Beverages
• Clothing & Shoes• Dining Out• Electronics
• Financial Services• Health & Personal Care Products
• Home Appliances/Furnishings/Improvements• Leisure Activities
• Pet Products• Shopping
• Snacks• Travel
Automotive and Automotive Supplies
Male Listeners are Consumers of:
Bought or Leased New VehicleBought Used VehicleDecision Maker for VehiclePrimary Person-MaintenanceDIY-Maintaining VehicleDid Tune-UpReplaced Brake Lining or PadBought Air FiltersBought Anti-Freeze/CoolantBought Batteries for VehicleBought Motor OilBought Oil FiltersBought TiresBought Windshield Wipers
Bought or Leased New VehicleBought Used VehicleDecision Maker for VehiclePrimary Person-MaintenanceDIY-Maintaining VehicleDid Tune-UpReplaced Brake Lining or PadBought Air FiltersBought Anti-Freeze/CoolantBought Batteries for VehicleBought Motor OilBought Oil FiltersBought TiresBought Windshield Wipers
How to Read: Men 18-49 who bought/leased a new vehicle in the last year are 66% more likely to listen to The Bob & Tom Show than the general population of Adults 18+
166213177 209222 192222232226224214236180225
170211182207229195227213217199213236153215
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
Source: MRI Spring 2011, Base Adults 18+
Beverages
Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks
Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks
210221171190185
212225168210194
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who drank alcoholic beverages are 110% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Male Listeners are Consumers of:
Clothing & Shoes
Male Listeners are Consumers of:
Athletic ShoesMen’s ClothingShoesSports Clothing
Athletic ShoesMen’s ClothingShoesSports Clothing
207179171183
224180182169
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who bought Athletic shoes in the last year are 107% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Restaurants
Male Listeners are Consumers of:
Dined Out in the last month
Ate in Family Restaurants/Steak house in the last 6 months
Used Fast Food/Drive-In in the last 6 months
Dined Out in the last month
Ate in Family Restaurants/Steak house in the last 6 months
Used Fast Food/Drive-In in the last 6 months
186
194
188
190
202
192
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who dined out in the last month are 86% more likely tolisten to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Electronics
Male Listeners are Consumers of:
Own a Home Personal ComputerDecision Maker for Home PCBought Home PC in last 2 yearsUse PC at WorkHave Call Waiting on PhoneHave Caller ID on PhonePersonally Used 800/888/900 #sDecision Maker for TV SetHave a HD TV SetHave a Large Screen TV SetWent to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone
Own a Home Personal ComputerDecision Maker for Home PCBought Home PC in last 2 yearsUse PC at WorkHave Call Waiting on PhoneHave Caller ID on PhonePersonally Used 800/888/900 #sDecision Maker for TV SetHave an HD TV SetHave a Large Screen TV SetWent to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone
193203190185200177198200191198261181180185
196204202180191182196203200207276200191187
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who own a home personal computer are 93% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Financial Services
Male Listeners are Consumers of:
Have Savings AccountHave Interest Checking Acct.Have Non-Interest Checking Acct.Have 1st Home MortgageOwn SecuritiesHave IRA or 401KHave Credit Card in own nameHave 3+ Credit Cards
Have Savings AccountHave Interest Checking Acct.Have Non-Interest Checking Acct.Have 1st Home MortgageOwn SecuritiesHave IRA or 401KHave Credit Card in own nameHave 3+ Credit Cards
201220216193142199278139
197221194185144199305149
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who have a savings account are 101% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Health & Personal Care Products
Male Listeners are Consumers of:
Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy RemediesUsed Cough Drops (Non-Rx)Used Headache Relievers (Non-Rx)Used Upset Stomach RemediesUsed Lip Care ProductsUsed Aftershave Lotion & CologneUsed Deodorants/AntiperspirantsUsed Shaving Creams or GelsUsed Razor BladesUsed Disposable RazorsUsed Electric ShaversUsed Dental FlossUsed MouthwashWear Prescriptive EyeglassesUsed Suntan/SunscreenUsed Vitamins/Dietary Sup.
Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy RemediesUsed Cough Drops (Non-Rx)Used Headache Relievers (Non-Rx)Used Upset Stomach RemediesUsed Lip Care ProductsUsed Aftershave Lotion & CologneUsed Deodorants/AntiperspirantsUsed Shaving Creams or GelsUsed Razor BladesUsed Disposable RazorsUsed Electric ShaversUsed Dental FlossUsed MouthwashWear Prescriptive EyeglassesUsed Suntan/SunscreenUsed Vitamins/Dietary Sup.
186178173198196190224190209215196185193170237202185
194187177207210200230196202213203186195175237199189
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who used adhesive bandages in the last 6 months are 86% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Home Appliances/Furnishings/Improvements
Male Listeners are Consumers of:
Bought HH Furnishings in last yrBought HH Appliances/DurablesDid Home RemodelingDid Home ImprovementsDIY of Home ImprovementsBought Tools
Bought HH Furnishings in last yearBought HH Appliances/DurablesDid Home RemodelingDid Home ImprovementsDIY of Home ImprovementsBought Tools
172262295265300243
172241241257287237
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who bought household furnishings in the last year are 72% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Leisure Activities
Male Listeners are Consumers of:
Go CampingBarbecueGo to Bars/Night ClubsPlay CardsSurf the NetPlay Video GamesAttend MoviesParticipate in SportsAttend Sporting EventsPlay GolfExercise Regularly (2+ times/wk)Bought Sports Recreation EquipBought Lottery Ticket
Go CampingBarbecueGo to Bars/Night ClubsPlay CardsSurf the NetPlay Video GamesAttend MoviesParticipate in SportsAttend Sporting EventsPlay GolfExercise Regularly (2+ times/wk)Bought Sports Recreation EquipBought Lottery Ticket
282207216211194185141191200253170220201
280216217226201200156200204240170240212
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who went camping in the past year are 182% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Pet Products
Owns a CatOwns a DogUsed Cat Food (last 6 mo)Used Dog Food (last 6 mo)Used Cat/Dog Treats (last 6 mo)Used Tick Care Prod (in last yr)
Owns a CatOwns a DogUsed Cat Food (last 6 mo)Used Dog Food (last 6 mo)Used Cat/Dog Treats (last 6 mo)Used Tick Care Prod (in last yr)
261223240216229207
256214238208229222
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who own a cat are 161% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Male Listeners are Consumers of:
Shoppers
Male Listeners are:
Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply storeOrdered By Internet
Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply storeOrdered By Internet
180199179184182158208
186200189188190166198
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who shop in Appliance, Hardware or Electronic stores are 80% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Snacks
Male Listeners are Consumers of:
Chewing GumBreath FreshenersMintsHard Roll CandyRegular Size CandyPackages of Miniature CandyNutsPopcornCorn/Tortilla Chips & Cheese SnacksPotato ChipsPretzelsCookiesDoughnutsSnack CakesIce Cream Bars/SandwichesIce Cream/Ice Milk/SherbetMeat Snacks
Chewing GumBreath FreshenersMintsHard Roll CandyRegular Size CandyPackages of Miniature CandyNutsPopcornCorn/Tortilla Chips & Cheese SnacksPotato ChipsPretzelsCookiesDoughnutsSnack CakesIce Cream Bars/SandwichesIce Cream/Ice Milk/SherbetMeat Snacks
167154164182186168192213215191252181198226205199212
188159171210192194195221222189240171199231211188239
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who bought chewing gum in the last 6 months are 67% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Travel
Took a Plane Trip in Last YearTook a Domestic TripTook a Domestic Personal TripTook a Domestic Business TripTook a Foreign TripStayed in a Hotel/MotelVisited a Theme Park
Took a Plane Trip in Last YearTook a Domestic TripTook a Domestic Personal TripTook a Domestic Business TripTook a Foreign TripStayed in a Hotel/MotelVisited a Theme Park
148202217117106212225
158198249141101203237
Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+
How to Read: Men 18-49 who took a plane trip in the last year are 48% more likely to listen to Bob & Tom than the general population of Adults 18+
Source: MRI Spring 2011, Base Adults 18+
Male Listeners are Consumers of:
2011
Delivers the message for…
Advance Auto Parts
AutoZone
NBC Networks
GoToMyPC.com
Office Depot
Select Comfort
Ace Hardware
Goodyear
Home Depot
Progressive Insurance
Busch Light
JC Pennys
State Farm Insurance
Coors/Miller
Paramount Pictures
Sears
Wal-Mart
Kohl’s
Johnson & Johnson
NAPA Automotive
Hilton Hotels
Turner Broadcasting
Vermont Teddy Bear
PajamaGram.com
Pro Flowers
Mini Cooper
Tom Tom Go
Seadoo
CBS
ESPN
Yahoo!
Samuel Adams
Legalzoom.com
Lifelock
Quicken
Alka Seltzer