Conservation is… the art of living lightly on this Earth
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Transcript of Conservation is… the art of living lightly on this Earth
Conservation is…the art of living lightly on this Earth
What is conservation:A definition
What is conservation:Our top ten conservation actions
Save energy
Use green power
Help nature
Save water
Drive less
Live local
Eat local
Buy green
Waste less
Prevent pollution
What is a culture of conservation?It is when conservation is a natural part of who we are and what we do.
How do we get there?
1. Make conservation easy, affordable, + desirable
2. Create a united conservation movement.
support incentives marketing
Change the way we think
Why do we need a movement?Movements progress from protest, through implementation, to cultural change
Where are we now?The Green Movement from 1970 - 2010
EvergreenGreen CommunitiesAutoshare
Conserver Society Report
Brundtland Report
Bullfrog PowerSmall eco-preneurs
1970 1980 1990 2000 2010
Greenpeace
Protest
?Implementation:
Policies, activities,
new business and groups
ENGO
Government
Working from an NGO base, a voluntary strategy will build distributed leadership to reach a common goal, such as “we conserve”.
Corporate NGO Government: incent, promote and support
Business: provide products and services
NGOs: promote and support
Key roles in a voluntary strategy:
The missing piece:The Voluntary Transition Strategy
Key goals of a voluntary strategy:
• coordinated delivery of integrated solutions
• cultural change
What is Distributed Leadership?The Voluntary Transition Strategy
Three areas of leadership…
• Save energy• Use green power• Help nature• Save water• Drive less• Live local• Eat local • Buy green• Waste less• Prevent pollution
Internal Who I am
External: What I do
Community: How I help
Applied to the ten areas:
Individuals
Organizations
Businesses
Institutions
Governments
at all levels..
weconserveThink like a movement